Facebook Ads & Facebook Marketing For Beginners 2024

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Start Here: Read Me Before You Start

Chapter 2: What To Expect From This Course

Lecture 1: What To Expect From This Course

Chapter 3: Facebook Marketing

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Why You Should Use Facebook To Market Your Business

Lecture 3: How To Create A Facebook Page

Lecture 4: How To Create A Facebook Profile Image

Lecture 5: How To Design A Facebook Cover Image

Lecture 6: How To Update Your Pages Info And Preferences

Lecture 7: What To Post About On Your Facebook Page

Lecture 8: How To Promote Your Page And Get Likes & Engagement

Lecture 9: What Is The Difference Between Likes and Followers

Lecture 10: Facebook Insights – Learn Who Your Audience Are

Lecture 11: End Of Section – Actionable Challenges

Lecture 12: Facebook Marketing – Word Track

Chapter 4: Facebook Ads – The Basics

Lecture 1: What We're Going To Cover In This Section

Lecture 2: How Powerful Are Facebook Ads?

Lecture 3: How Do Facebook Ads Work – The Auction

Lecture 4: How To Set Up Your Facebook Advertising Account

Lecture 5: Get To Grips With These Facebook Ad Policies

Lecture 6: The 2 Options You Have When It Comes To Running Facebook Ads

Lecture 7: Facebook Ad Structure

Lecture 8: Facebook Ads – The Basics – Word Track

Chapter 5: Facebook Ads – Ad Creation

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Creating Your First Ad – Campaign Objectives

Lecture 3: Budget & Schedule

Lecture 4: Audience Targeting – Location, Age & Gender

Lecture 5: Detailed Targeting – Demographics

Lecture 6: Detailed Targeting – Interest

Lecture 7: Detailed Targeting – Behaviours and Connections

Lecture 8: Placements + Optimisation and Delivery

Lecture 9: Facebook Ad Creatives – Best Practices

Lecture 10: Creating Your Facebook Ad Creative

Lecture 11: How To Set Up A Simple A/B Split Test

Lecture 12: Glossary of Facebook Ad Terms

Lecture 13: Analysing Your Ad Report

Lecture 14: Facebook Ads – Ad Creation – Word Track

Chapter 6: Facebook Ad – Dynamics

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Everything You Need To Know About The Facebook Pixel

Lecture 3: Facebook Pixel For Apps

Lecture 4: Custom Audiences – Website Visitors

Lecture 5: How To Create A Business Manager Account

Lecture 6: Custom Audiences – Customer/ Email List

Lecture 7: Custom Audiences – Facebook Page

Lecture 8: Custom Audiences – Lookalike Audiences

Lecture 9: Facebook Ad – Dynamics – Word Track

Chapter 7: Facebook Ads – Additional Campaign Objectives

Lecture 1: What We're Going To Cover In This Section

Lecture 2: Why You Should Consider Using Video Ad

Lecture 3: How To Create Effective Video Ads Campaigns

Lecture 4: How To Create Lead Ad Campaigns

Lecture 5: Page Roles – Get Added Onto Your Clients Account

Lecture 6: Facebook Ads – Additional Campaign Objectives – Word Track

Chapter 8: Conclusion

Lecture 1: Conclusion.. goodbye for now

Chapter 9: What Next?

Lecture 1: Bonus Lecture