Mastering Criteo Retail Media

Mastering Criteo Retail Media, available at $44.99, has an average rating of 4.1, with 9 lectures, based on 11 reviews, and has 49 subscribers.

You will learn about Create targeted and profitable Criteo campaigns to maximize Sales and minimize cost Analyze Criteo reports and extract action items that will improve shopper targeting Strategize your CPC budgets and bids to maximize Return on Ad Spend Build a campaign and line item architecture that will extract valuable analysis This course is ideal for individuals who are An employee at an Ecommerce-focused Ad Agency or An Ecommerce Account Manager for a Merchant It is particularly useful for An employee at an Ecommerce-focused Ad Agency or An Ecommerce Account Manager for a Merchant.

Enroll now: Mastering Criteo Retail Media

Summary

Title: Mastering Criteo Retail Media

Price: $44.99

Average Rating: 4.1

Number of Lectures: 9

Number of Published Lectures: 9

Number of Curriculum Items: 9

Number of Published Curriculum Objects: 9

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Create targeted and profitable Criteo campaigns to maximize Sales and minimize cost
Analyze Criteo reports and extract action items that will improve shopper targeting
Strategize your CPC budgets and bids to maximize Return on Ad Spend
Build a campaign and line item architecture that will extract valuable analysis

Who Should Attend

An employee at an Ecommerce-focused Ad Agency
An Ecommerce Account Manager for a Merchant

Target Audiences

An employee at an Ecommerce-focused Ad Agency
An Ecommerce Account Manager for a Merchant

You have the next million dollar product and you’ve finally been invited to a first-class online marketplace. Your product is now available to millions of people shopping online at Best Buy, Target, or Costco. Your images look good, your pricing is competitive, you have plenty of inventory, and your product name and description are of the highest quality. You’re going to be an overnight millionaire, right?

Well, it’s been weeks and you still haven’t received your first sale. When typing search terms relevant to your products, you can’t find your products on the first, second, or even the third page. No one is finding your products, and no one is purchasing your products, and you are not getting any 5-star reviews, making the situation even worse.

It’s been months without a sale now and you’re questioning what you’re doing with your life. You’ve invested so much into your product, operations, and creating your listing but nothing’s working. You then remember that you can advertise! If people see your product, you know people will buy it! That’s where Criteo comes in.

Yet, what’s worse than making no money? Losing money. If you don’t navigate Criteo the correct way, you’ll quickly and easily burn through your budget. In Criteo, everything needs to be carefully set-up for your success. Your campaign and ad group structure, keywords, bidding, placements, and reports are all fundamental to your success.

In this class, I’ll explain all the different components of Criteo Retail Media. I’ll also share my tips to ensure you’re controlling spend and targeting the customer who is likely to purchase your product so that you get the highest Return on Ad Spend and 10x your sales at a minimal cost.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Preparation Questions

Lecture 1: Preparation Questions

Chapter 3: Understanding the Criteo Platform

Lecture 1: Before we get started getting our hands dirty and creating campaigns, we have to

Chapter 4: Creating Campaigns

Lecture 1: Creating Campaigns

Chapter 5: Creating Line Items

Lecture 1: Creating Line Items

Chapter 6: Reporting & Analysis

Lecture 1: Reporting & Analysis

Chapter 7: Placement Optimization

Lecture 1: Placement Optimization

Chapter 8: Maximizing ROAS

Lecture 1: Maximizing ROAS

Chapter 9: Conclusion

Lecture 1: Conclusion

Instructors

Willie Joe Marquez
Sales & Marketing Instructor at Udemy

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 4 votes
4 stars: 3 votes
5 stars: 4 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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