Strategic Event Planning Business

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is event planning

Chapter 2: How To Start An Event Planning Business

Lecture 1: Gain event planning skills and experience

Lecture 2: Determine your event planning market / forte

Lecture 3: Develop a business plan

Lecture 4: Designate which business entity fits best for your firm

Lecture 5: Obtain business insurance

Lecture 6: Develop your network of suppliers and staffing resources

Lecture 7: Define your event planning services

Lecture 8: Establish an event planning fee structure

Lecture 9: Secure funding for your business

Lecture 10: Focus on business development and marketing for your event business

Chapter 3: How To Plan An Event

Lecture 1: Define goals and objective

Lecture 2: Establish an event budget

Lecture 3: Build your event team

Lecture 4: Pick you venue and date

Lecture 5: Develop event branding

Lecture 6: Plan your program

Lecture 7: Confirm sponsors, exhibitors and speakers

Lecture 8: Identify and select tech tools

Lecture 9: Create a marketing and promotional plan

Lecture 10: Determine your measurement

Chapter 4: Top Skills Of Successful Event Planners And Managers

Lecture 1: People skills and flexibility

Lecture 2: Organization and listening skills

Lecture 3: Passion and clear communication

Lecture 4: Unflappability and problem solving skills

Lecture 5: Decisiveness and knowledge

Chapter 5: Traits To Look For When Hiring Corporate Event Coordinators

Lecture 1: Leadership skills

Lecture 2: Technology know-how

Lecture 3: Creativity

Lecture 4: Time management

Chapter 6: Ways To Measure The Success Of Your Event

Lecture 1: Monitor social media activity

Lecture 2: Post event surveys

Lecture 3: Measure revenue versus overhead cost

Lecture 4: Sales numbers, incorporate event app

Lecture 5: Sponsor recognition

Chapter 7: Top Reasons Why Events Fail

Lecture 1: Lack of organization or planning

Lecture 2: Supplier lssues

Lecture 3: Poor promotion and marketing of the event

Lecture 4: Weather

Lecture 5: System and technology failure

Chapter 8: Effective Tips To Manage Your Event Team

Lecture 1: Bring together the perfect team and set goals and objectives

Lecture 2: Task delegation and supervision

Lecture 3: Turn to tech and communicate clearly

Lecture 4: Provide incentives and guide

Chapter 9: Tips To Help Streamline Your Event Budgeting Process

Lecture 1: Know your goals and KPIs

Lecture 2: Start with a ballpark figure and refine / specific expenses

Lecture 3: Get multiple vendor quotes and balance event income expenses

Lecture 4: Decide where to save and where to spend

Lecture 5: Make your budget document work for you and your team

Chapter 10: Event Security Tips To Keep Your Guest Safe

Lecture 1: Assess your security risks and security visible

Lecture 2: Create security check points

Lecture 3: Keep private events private and consider cyber treats

Lecture 4: Develop an emergency plan and screen your staff

Lecture 5: Consider hiring outside help

Chapter 11: Two Events And How It Is Down

Lecture 1: How to plan wedding

Lecture 2: How to plan corporate events