World-Class Employer Branding: The Fundamentals

World-Class Employer Branding: The Fundamentals, available at $44.99, has an average rating of 4.33, with 17 lectures, 3 quizzes, based on 265 reviews, and has 753 subscribers.

You will learn about The changing talent landscape and workforce trends How to attract, retain and engage talent How to strengthen your employer brand in your own company How to globalize your company’s people strategy Employer brand frameworks to anchor your people programs on Concrete steps to focus on for your candidate and employee experience This course is ideal for individuals who are HR professionals or People Managers or Business Leaders It is particularly useful for HR professionals or People Managers or Business Leaders.

Enroll now: World-Class Employer Branding: The Fundamentals

Summary

Title: World-Class Employer Branding: The Fundamentals

Price: $44.99

Average Rating: 4.33

Number of Lectures: 17

Number of Quizzes: 3

Number of Published Lectures: 17

Number of Published Quizzes: 3

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

The changing talent landscape and workforce trends
How to attract, retain and engage talent
How to strengthen your employer brand in your own company
How to globalize your company’s people strategy
Employer brand frameworks to anchor your people programs on
Concrete steps to focus on for your candidate and employee experience

Who Should Attend

HR professionals
People Managers
Business Leaders

Target Audiences

HR professionals
People Managers
Business Leaders

The talent landscape is evolving—are you?Whether you see it or not, you have an employer brand. You can either brand or be branded. Want to level up your organization to become an employer of choice? Then, this is the right course for you.

This course focuses on the fundamentals of employer branding and will help you get up to speed on the current talent landscape, understand the role of employer branding as a key part of your business success and complement what you can do, as a people leader, to succeed in the (never-ending) war for talent.

In this course, we will specifically cover:

The differences between your employer brand, corporate brand and consumer brand
The impact of employer branding on your business success
What today’s modern workforce looks like and their preferences when choosing an employer
How to attract, retain, and engage the right talents for the right roles
Real-world examples through case study analysis
Key success metrics to track

Improve your expertise and refine your talent acquisition strategies with the new knowledge, relevant resources, and actionable takeaways you will gain from this course.

I have also added five (5) exclusive bonus content which will help you as you navigate your employer brand journey. Let’s get started!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course overview

Lecture 2: Meet your instructor

Chapter 2: How the talent landscape is evolving

Lecture 1: The 3 Shifts Shaping Today's Talent Landscape

Chapter 3: Why employer branding is a function of the business

Lecture 1: The Challenges in Attracting Talent

Lecture 2: Defining Employer Branding

Lecture 3: Employer Brand vs Corporate Brand

Chapter 4: How to attract, engage and retain the right talents

Lecture 1: Employer Brand Attributes

Lecture 2: Identifying Your Candidate Persona

Chapter 5: Case study analysis

Lecture 1: Case Study Analysis

Lecture 2: The Case of Philips: Crafting an employer brand from within

Lecture 3: The Case of Hootsuite: Making an employer brand handbook

Chapter 6: How to measure results

Lecture 1: Key Metrics to Track

Chapter 7: Conclusion

Lecture 1: Points for Reflection

Lecture 2: Final Message

Chapter 8: Bonus Content!

Lecture 1: Employer Branding Cheat Sheets

Lecture 2: Activities and Templates

Lecture 3: Employer Brand Strength Report 2020

Instructors

Anj Vera
Employer Branding Expert, HR author, and CEO of TalentView

Rating Distribution

1 stars: 2 votes
2 stars: 6 votes
3 stars: 40 votes
4 stars: 95 votes
5 stars: 123 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu