Digital Marketing for Websites: Basics of SEO & Analytics

Digital Marketing for Websites: Basics of SEO & Analytics, available at Free, has an average rating of 4.6, with 30 lectures, based on 243 reviews, and has 16103 subscribers.

You will learn about Find new ways to increase organic traffic: the basics of SEO Learn the most important metrics describing your website performance Learn how to make sense of user behavior data Learn the most important metrics about Web Analytics, Behavioral Analytics and Content Writing for every website (Wix, WordPress, etc.) This course is ideal for individuals who are SEO Starters, SEO Advance, Wix, WordPress or Entrepreneurs who manage their own website or Freelancers who manage their own website or Small/medium business owners or small/medium business teams that run a website or Beginner digital marketing professionals or Marketing students It is particularly useful for SEO Starters, SEO Advance, Wix, WordPress or Entrepreneurs who manage their own website or Freelancers who manage their own website or Small/medium business owners or small/medium business teams that run a website or Beginner digital marketing professionals or Marketing students.

Enroll now: Digital Marketing for Websites: Basics of SEO & Analytics

Summary

Title: Digital Marketing for Websites: Basics of SEO & Analytics

Price: Free

Average Rating: 4.6

Number of Lectures: 30

Number of Published Lectures: 30

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Find new ways to increase organic traffic: the basics of SEO
Learn the most important metrics describing your website performance
Learn how to make sense of user behavior data
Learn the most important metrics about Web Analytics, Behavioral Analytics and Content Writing for every website (Wix, WordPress, etc.)

Who Should Attend

SEO Starters, SEO Advance, Wix, WordPress
Entrepreneurs who manage their own website
Freelancers who manage their own website
Small/medium business owners or small/medium business teams that run a website
Beginner digital marketing professionals
Marketing students

Target Audiences

SEO Starters, SEO Advance, Wix, WordPress
Entrepreneurs who manage their own website
Freelancers who manage their own website
Small/medium business owners or small/medium business teams that run a website
Beginner digital marketing professionals
Marketing students

With the use of website builders, in 2020, anyone, even people with little to no experience, can create and publish a website in just a few hours. But this is NOT a course about building a website. Almost anybody can do that. This is about how you make your website successful and reach a broader audience.

There are over 1.7 billion websites online right now on the internet, and that number is growing fast. Standing out from that sort of competition is increasingly difficult. You may have something interesting to say or to offer, but it’s very likely that thousands of other websites from the same niche can claim the same thing.

In order to move ahead of the competition, you need to know how to

increase your number of visitors/traffic
gather data about your website & users
interpret the collected data from the tools used
make data based decisions that will turn your website into a visitors’ magnet and convert as many as possible into paying customers.

Our course offers all of these, using a hands-on approach, with video tutorials that actually show you how to use the best tools to reach your digital marketing goals. All of our communicated experience is tried and tested in the field. This is thanks to our work at Visitor Analytics, a company with highly relevant background in the field of website and user analytics.

In a first step, we will cover 2 main topics: SEO & website/user analytics. Since the time allocated for this course is limited, we will not go into the most in-depth details. We consider this to be a beginner’s course, the first step to online success. We will detail each section in future courses that will also offer certificates of completion.

Course Curriculum

Chapter 1: SEO – Search Engine Optimization

Lecture 1: 1.0 – Module 1 – SEO – Search Engine Optimization

Lecture 2: 1.1 – General SEO Principles

Lecture 3: 1.2.1 – Technical SEO – Load Speed

Lecture 4: 1.2.2 – Technical SEO – Website Responsiveness

Lecture 5: 1.2.3 – Technical SEO – Friendly URLs

Lecture 6: 1.2.4 – Technical SEO – HTTPS

Lecture 7: 1.2.5 – Google Search Console – Creating Search Console

Lecture 8: 1.2.6 – Google Search Console – Using Search Console

Lecture 9: 1.3 – Content Writing – Part 1 of 4

Lecture 10: 1.3 – Content Writing – Part 2 of 4

Lecture 11: 1.3 – Content Writing – Part 3 of 4

Lecture 12: 1.3 – Content Writing – Part 4 of 4

Lecture 13: 1.4 – Online Authority

Lecture 14: 1.5 – User Interactions

Lecture 15: 1.6 – Outro to Module 1

Chapter 2: 2.0 – Module 2 – Website & User Analytics

Lecture 1: 2.0 – Module 2 – Website & User Analytics

Lecture 2: 2.1 – Choosing the right tool

Lecture 3: 2.2.1 – Metrics – Visitors, Page Views and Unique Visitors

Lecture 4: 2.2.2 – Metrics – Bounce Rate

Lecture 5: 2.2.3 – Metrics – Conversions

Lecture 6: 2.2.4 – Metrics – Visitor Locations

Lecture 7: 2.2.5 – Metrics – Referral Traffic

Lecture 8: 2.2.6 – Metrics – UTM Campaigns

Lecture 9: 2.2.7 – Metrics – Devices

Lecture 10: 2.2.8 – Metrics – Timelines and Traffic Charts

Lecture 11: 2.3.1 – Intro to User Behaviour

Lecture 12: 2.3.2 – User Behavior – Session Recordings

Lecture 13: 2.3.3 – User Behavior – Heatmaps

Lecture 14: 2.3.4 – User Behavior – Conversion Funnels

Lecture 15: 2.4 – Final Words

Instructors

Visitor Analytics
The All-in-One Analytics App

Rating Distribution

1 stars: 0 votes
2 stars: 4 votes
3 stars: 41 votes
4 stars: 91 votes
5 stars: 107 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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