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Social Media for Special Events

Marketing

Rating4.6
Free Enroll Now

Social Media for Special Events, available at Free, has an average rating of 4.55, with 42 lectures, based on 153 reviews, and has 14315 subscribers.

You will learn about Effective Twitter Marketing at Trade Shows Driving Booth Traffic with Social Media at Trade Shows How to Find and Connect with Industry Influencers through Social Media at Trade Shows How to Use Trade Show Exhibits to Search Engine Optimize Your Website How to Use Email Effectively for Trade Show Marketing Tips and Tricks for Building Your Online Social Network by Live Blogging Conference Sessions How to Generate Advance Excitement via Mobile Apps How Extend the Trade Show Excitement Long After the Show's Over Best Practices for Using Twitte Hashtags at Trade Shows How to Generate Leads From Your Session or Panel PowerPoint with SlideShare Using QR Codes Effectively in Trade Show Exhibits Best Practice for Designing and Using Custom Mobile Apps at Trade Shows Case Studies: B2B Social, SXSW and National Biodiesel Conference Case Study: Blogger Relations at Political Events Case Study: Using Social Media to Advance Climate Change Awareness How to book celebrity appearances at Trade Shows Britney Spears, Hayden Panettiere and Ashley Tisdale: How to Book Celebrity Appearances at Trade Shows Deep Dives on Foursquare, Facebook, Live Webcasts and more! This course is ideal for individuals who are Booth Personnel or Trade Show Exhibitors or Sales Professionals It is particularly useful for Booth Personnel or Trade Show Exhibitors or Sales Professionals.

Enroll now: Social Media for Special Events

Summary

Title: Social Media for Special Events

Price: Free

Average Rating: 4.55

Number of Lectures: 42

Number of Published Lectures: 42

Number of Curriculum Items: 42

Number of Published Curriculum Objects: 42

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

  • Effective Twitter Marketing at Trade Shows
  • Driving Booth Traffic with Social Media at Trade Shows
  • How to Find and Connect with Industry Influencers through Social Media at Trade Shows
  • How to Use Trade Show Exhibits to Search Engine Optimize Your Website
  • How to Use Email Effectively for Trade Show Marketing
  • Tips and Tricks for Building Your Online Social Network by Live Blogging Conference Sessions
  • How to Generate Advance Excitement via Mobile Apps
  • How Extend the Trade Show Excitement Long After the Show's Over
  • Best Practices for Using Twitte Hashtags at Trade Shows
  • How to Generate Leads From Your Session or Panel PowerPoint with SlideShare
  • Using QR Codes Effectively in Trade Show Exhibits
  • Best Practice for Designing and Using Custom Mobile Apps at Trade Shows
  • Case Studies: B2B Social, SXSW and National Biodiesel Conference
  • Case Study: Blogger Relations at Political Events
  • Case Study: Using Social Media to Advance Climate Change Awareness
  • How to book celebrity appearances at Trade Shows
  • Britney Spears, Hayden Panettiere and Ashley Tisdale: How to Book Celebrity Appearances at Trade Shows
  • Deep Dives on Foursquare, Facebook, Live Webcasts and more!

Who Should Attend

  • Booth Personnel
  • Trade Show Exhibitors
  • Sales Professionals

Target Audiences

  • Booth Personnel
  • Trade Show Exhibitors
  • Sales Professionals

Social media for trade shows includes everything you need to know to increase the effectiveness of your next trade show investment.

Exhibiting at trade shows is the single most expensive lead generation channel.  Learn how to use social media to build advance anticipation before you arrive, generate more business on-site and extend the excitement after the carpets are rolled and the booth is packed up.

Taught by Eric Schwartzman, who has led trade show marketing efforts for some of the world's biggest brands at the most competitive trade shows, this course is packed full of easy to execute actionalble insights. Get this course for all your booth staff and start scaling social media engagement at your next trade show or conference.

This comprehensive course covers social media event marketing via websites, email, search engine optimization, blogs, Foursquare, Facebook, Linkedin, Twitter, YouTube, Flickr, SlideShare and Mobile Apps.

You'll also get case studies and extensive supplemental resources to get your trade show team up to speed on integrating social media into your next trade show exhibitor marketing effort.

Course Curriculum

Chapter 1: Intro

Lecture 1: Overview

Lecture 2: About this Instructor

Lecture 3: Promotional Materials

Lecture 4: Housekeeping

Lecture 5: Find Influencers to Engage in Real Time

Chapter 2: Online Marketing

Lecture 1: Event Marketing Website Best Practices

Lecture 2: Event Marketing Webpage Design Best Practices

Lecture 3: Event Marketing via Social Sync

Lecture 4: Event Marketing via Email

Lecture 5: Event Marketing on Google

Chapter 3: Social Marketing

Lecture 1: Event Marketing via Live Blogging

Lecture 2: Event Marketing on Foursquare

Lecture 3: Event Marketing via Audio and Video

Lecture 4: Event Marketing on iTunes

Lecture 5: Event Marketing via Search

Lecture 6: Event Marketing on Facebook

Lecture 7: Event Marketing on Linkedin

Lecture 8: Event Marketing with Twitter Hashtags

Lecture 9: Event Marketing on Twitter

Lecture 10: Event Marketing on YouTube

Lecture 11: Event Marketing on Flickr

Lecture 12: Event Marketing on SlideShare

Lecture 13: Event Marketing with QR Codes

Lecture 14: Event Marketing via Mobile Apps

Chapter 4: Case Studies

Lecture 1: Exhibitor Event Marketing Case Study: Film & TV Music Podcast

Lecture 2: Organizer Event Marketing Case Study: SXSW

Lecture 3: Organizer Event Marketing Case Study: National Biodiesel Conference Podccast

Chapter 5: ROI and Wrap-Up

Lecture 1: ROI of Social Media vs. Trade Show Marketing

Lecture 2: Follow Up Resources

Chapter 6: Supplemental Resources

Lecture 1: Social Automation: Aggregating Community with Social Sync

Lecture 2: Keith Green on Event Marketing

Lecture 3: Blogger Relations at Political Events

Lecture 4: Using Social Media at Live Events to Fight Global Warming

Lecture 5: HOW TO: Book Celebrity Appearances at Special Events

Lecture 6: Event Marketing with Blogger Relations

Lecture 7: Event Marketing for Conferences using Social Media

Lecture 8: Event Marketing via Mobile Apps

Lecture 9: Event Marketing with Live Webcasts

Lecture 10: Event Marketing with QR Codes

Lecture 11: Event Marketing on Foursquare

Lecture 12: Event Marketing on Facebook

Lecture 13: Bonus for Students Only

Instructors

Rating Distribution

  • 1 stars: 7 votes
  • 2 stars: 8 votes
  • 3 stars: 24 votes
  • 4 stars: 57 votes
  • 5 stars: 57 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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