FREE COURSE: Foundational Marketing Concepts

FREE COURSE: Foundational Marketing Concepts, available at Free, has an average rating of 3.88, with 11 lectures, based on 8 reviews, and has 312 subscribers.

You will learn about Develop a clear and inspiring brand vision and mission statement Create a cohesive brand identity, including logo, color palette, typography, and voice Identify your ideal target customer Select key marketing channels to reach your target market Position and differentiate your brand away from competitors Describe the components of an effective product strategy Understand different pricing strategies and their impact on consumer behavior This course is ideal for individuals who are Small business owners looking to learn marketing basics to launch their first ad campaigns It is particularly useful for Small business owners looking to learn marketing basics to launch their first ad campaigns.

Enroll now: FREE COURSE: Foundational Marketing Concepts

Summary

Title: FREE COURSE: Foundational Marketing Concepts

Price: Free

Average Rating: 3.88

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Develop a clear and inspiring brand vision and mission statement
Create a cohesive brand identity, including logo, color palette, typography, and voice
Identify your ideal target customer
Select key marketing channels to reach your target market
Position and differentiate your brand away from competitors
Describe the components of an effective product strategy
Understand different pricing strategies and their impact on consumer behavior

Who Should Attend

Small business owners looking to learn marketing basics to launch their first ad campaigns

Target Audiences

Small business owners looking to learn marketing basics to launch their first ad campaigns

Welcome to Foundational Marketing Concepts! In this course, we’ll cover everything from market segmentation to situational analysis that will help you begin your marketing journey. Whether you’re a small business owner, self-made entrepreneur, or aspiring marketer, this course will help introduce you to the basic principles that all top-tier businesses and marketing agencies use to craft compelling ads and pull in millions of dollars in sales. Plus, stay until the last lesson for an exclusive interview on brand strategy with Brad Taylor, former VP of Sales at the Coca-Cola Company. So, sit back, relax, and take some notes!

Why choose this course?

Fast.
- Learn all the marketing principles you need in just 30 minutes total. Each bite-sized lesson sits at 5 minutes max so that you can get back to all the other important things you’re doing.
Full.
- In just 6 lessons, we’ll cover all the marketing principles you need to become a self-sufficient business owner. From brand strategy to situational analyses, this course has all the info you need to succeed.
FREE.
- Oh, did I mention this course was all free? We know you might not have $5k to shell out for an online course like other gurus offer, so this one’s on us. Enjoy the free learning.

Course Curriculum

Chapter 1: Chapter 1: Foundational Marketing Principles

Lecture 1: Building Your Brand, Pt. 1

Lecture 2: Identifying Your Target Market

Lecture 3: Marketing Channels

Lecture 4: Market Positioning and Differentiation

Lecture 5: The 5 P's of Marketing

Lecture 6: Brand Strategy Interview with Brad Taylor, former VP of Sales at Coca-Cola

Chapter 2: Chapter 2: Designing your First Campaign

Lecture 1: Campaign Outline

Lecture 2: Sales Funnel

Lecture 3: Customer Journey

Lecture 4: Content Calendar

Lecture 5: Podcast Interview: Building Your Brand with Ramone Peralta

Instructors

Rocky Zou
Student-Entrepreneur and Marketing Agency Owner

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 2 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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