Mobile App Marketing at No Cost – Growth Hacking Approach

Course Curriculum

Chapter 1: Introduction – Get the Overview about ASO

Lecture 1: What is ASO?

Lecture 2: Why is ASO Important?

Lecture 3: What are the Key Elements of ASO?

Chapter 2: Keywords – Investigate Worthwhile Keywords to Gain More Free Organic Traffic

Lecture 1: My Approach to ASO

Lecture 2: Define Competitors

Lecture 3: Make Review Analysis

Lecture 4: Spy Competitors

Lecture 5: Use Suggestions and Some Other Sources

Lecture 6: Three Magic Criteria for the Best Choice – Relevance, Difficulty and Traffic

Lecture 7: App Title and Keyword Field

Lecture 8: App Title – Best Practices

Lecture 9: Brainstorming

Chapter 3: Icon – Create Attractive App Icon and Boost your Conversion Rate

Lecture 1: Key Aspects of App Icon Creation

Lecture 2: Awesome Tool for App Icon Creation by Michael Flarup

Lecture 3: Create App Icon in No Time Using App Icon Template

Lecture 4: Beautiful iOS App Icon Designs for your Inspiration

Chapter 4: Screenshots – Explain What your App is About

Lecture 1: Key Aspects of Screenshots Creation

Lecture 2: Create Screenshots for All Devices in No Time Using App Screenshots Template

Lecture 3: App Screenshots – Best Practices

Chapter 5: Description – Cement End User's Intention to Download your App

Lecture 1: About App Description

Lecture 2: App Description – Best Practices

Chapter 6: BONUS! Growth Hacks

Lecture 1: How to Use 200 Letters in Keywords Field for One Location

Lecture 2: How to Test App Icon Before App Submission

Chapter 7: App Marketing – Growth Hacking Podcast Episodes

Lecture 1: How to Become the Instagram of Fashion? Success Story of Pose

Lecture 2: How Do You Establish a Successful Start-Up If All That You've Done Is a Calendar

Lecture 3: How to Double Your App Downloads by Leveraging Your App Icon?

Lecture 4: How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)

Lecture 5: How to Create a Match Three Puzzle Game the Right Way

Lecture 6: Secrets of Tinder's Success – Dating App Success Case Study

Lecture 7: How To Get High App Ratings – Circa News Mobile App Case Study

Lecture 8: Quick Guide: App Store Optimization – Optimize Your App for Search on App Stores

Lecture 9: How to Get into an Apple Ads – 7 Minute Workout Mobile App Case Study

Lecture 10: Mobile Video Advertising Will Blow up the Market

Lecture 11: Get into the 100 Top Grossing Apps in Your App Store Category

Lecture 12: How To Provide Users With The Best Content – Pinnability case by Pinterest

Lecture 13: Uncertain Points of A/B Testing – Get Rid of the Noise in Your Data

Lecture 14: Mr Jump $20k Daily Earnings and Online Video as a Crucial Part of App Marketing

Lecture 15: Ways to Make Sure Your Mobile Advertising Campaign Will Not Fail

Lecture 16: How to Design a Walking Tour App – Urban Walks Case Study

Lecture 17: Tips and Tricks for Effective App's Naming by Localytics

Chapter 8: Our Guest Post on AppTweak.com – How to Create a Podcast to Drive App Downloads

Lecture 1: Guest Post Text Version

Lecture 2: Guest Post SlideShare Version

Lecture 3: Guest Post Audio Version