Master Marketing Strategy for Successful Product Launches
Master Marketing Strategy for Successful Product Launches, available at $19.99, has an average rating of 4.45, with 20 lectures, 2 quizzes, based on 90 reviews, and has 852 subscribers.
You will learn about Apply the core principles of marketing strategy development for new product launches. Utilize practical tools such as Affinity Diagrams, Ease of Implementation Grids, and Innovation Value Grids to guide strategic decision-making. Evaluate and select appropriate marketing tactics based on your chosen strategy and target audience. Analyze internal and external factors impacting your product using SWOT analysis. This course is ideal for individuals who are Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development. or Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers. or Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products. or Interest in learning the business side of product development: Curious about how marketing and market analysis work. It is particularly useful for Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development. or Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers. or Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products. or Interest in learning the business side of product development: Curious about how marketing and market analysis work.
Enroll now: Master Marketing Strategy for Successful Product Launches
Summary
Title: Master Marketing Strategy for Successful Product Launches
Price: $19.99
Average Rating: 4.45
Number of Lectures: 20
Number of Quizzes: 2
Number of Published Lectures: 20
Number of Published Quizzes: 2
Number of Curriculum Items: 22
Number of Published Curriculum Objects: 22
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Apply the core principles of marketing strategy development for new product launches.
- Utilize practical tools such as Affinity Diagrams, Ease of Implementation Grids, and Innovation Value Grids to guide strategic decision-making.
- Evaluate and select appropriate marketing tactics based on your chosen strategy and target audience.
- Analyze internal and external factors impacting your product using SWOT analysis.
Who Should Attend
- Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development.
- Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers.
- Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products.
- Interest in learning the business side of product development: Curious about how marketing and market analysis work.
Target Audiences
- Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development.
- Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers.
- Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products.
- Interest in learning the business side of product development: Curious about how marketing and market analysis work.
Building a business plan for a new product? Make sure the marketing is rock-solid! This course empowers you with essential marketing knowledge and practical tools to make smart choices. Learn from real-world examples and craft a plan that drives success. Start smart, launch smart!
This Course (#3: Build Your Strategy) includes the following topics:
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Value, SWOT, Mission & Vision
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What is Marketing?
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The 4Ps of Marketing
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The Value Disciplines
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Lifetime Value
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Healthcare Examples of Lifetime Value
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The SWOT
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Connecting Mission, Vision, & Strategy
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Choosing the right Strategy
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Voting Technique
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Consensus Technique
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Affinity Diagram
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Attribute Spider Maps
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Ease of Implementation Grid
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Market Attractiveness Grid
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BCG Grid
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The Innovation/Value Grid
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WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you are:
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An Early-career or mid-career engineer, looking to expand their skillset and contribute beyond technical development.
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A Product Manager, looking to hone their marketing strategy skills and collaborate effectively with engineers.
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an Entrepreneur, seeking a comprehensive framework for designing and launching innovative products.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
Course Curriculum
Chapter 1: Value, SWOT, Mission & Vision
Lecture 1: Intro to Value, SWOT, Mission, Vision
Lecture 2: What is Marketing
Lecture 3: The 4 Ps of Marketing
Lecture 4: The Value Disciplines
Lecture 5: Lifetime Value
Lecture 6: Healthcare Example of Lifetime Value
Lecture 7: The SWOT Diagram
Lecture 8: Connecting Mission, Vision and Strategy
Chapter 2: Choosing the Right Strategy
Lecture 1: Intro to this Section
Lecture 2: Voting Technique
Lecture 3: Consensus Technique
Lecture 4: Affinity Diagram
Lecture 5: Ease of Implementation Grid
Lecture 6: Market Attractiveness Grid
Lecture 7: BCG Matrix
Lecture 8: The Innovation Value Grid
Chapter 3: Final Thoughts
Lecture 1: Congrats !
Chapter 4: Library of resources for this course
Lecture 1: Books on Strategy
Lecture 2: Relevant Articles on Strategy
Lecture 3: Other courses related to this topic (Bonus Lecture)
Instructors
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Thomas Giordano
A Practical Approach to Learning … Plain and Simple
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 5 votes
- 3 stars: 10 votes
- 4 stars: 33 votes
- 5 stars: 42 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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