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Service Design Masterclass – User Research Fundamentals

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Service Design Masterclass – User Research Fundamentals, available at $49.99, has an average rating of 4.65, with 65 lectures, based on 20 reviews, and has 130 subscribers.

You will learn about 1. Service Design Introduction – Understand why Service Design is needed and how it helps businesses to survive and even thrive. 2. User research scope & question – Define the scope of your research and formulate highly accurate research questions. 3. Research planning – Plan and structure your research by correctly tailoring the research parameters to your scope. 4. Data collection methods – Capture data using 5 data collection methodologies such as desk research, self-ethnographic research, participant approaches, etc. 5. User research deliverables – Transform your data into actionable insights by using 7 user research deliverables (e.g. desk research, user journeys, reports) 6. Leverage deliverables – Acquire key insights into how user research deliverables can be further used in the service design process. 7. Case in point – Gain practical insights into 6 real-life user research cases. 8. Project time – Apply what you learned through a project 9. Stakeholder mgmt. plan – Avoid common failures by applying a sound stakeholder management plan (e.g. RACI, Power-interest matrix, governance plan, etc.) This course is ideal for individuals who are Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc. or Junior user researchers and service designers wanting to strengthen their knowledge. or All professionals who are conducting user research in their field of expertise and looking for ways to improve their work. It is particularly useful for Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc. or Junior user researchers and service designers wanting to strengthen their knowledge. or All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.

Enroll now: Service Design Masterclass – User Research Fundamentals

Summary

Title: Service Design Masterclass – User Research Fundamentals

Price: $49.99

Average Rating: 4.65

Number of Lectures: 65

Number of Published Lectures: 65

Number of Curriculum Items: 65

Number of Published Curriculum Objects: 65

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

  • 1. Service Design Introduction – Understand why Service Design is needed and how it helps businesses to survive and even thrive.
  • 2. User research scope & question – Define the scope of your research and formulate highly accurate research questions.
  • 3. Research planning – Plan and structure your research by correctly tailoring the research parameters to your scope.
  • 4. Data collection methods – Capture data using 5 data collection methodologies such as desk research, self-ethnographic research, participant approaches, etc.
  • 5. User research deliverables – Transform your data into actionable insights by using 7 user research deliverables (e.g. desk research, user journeys, reports)
  • 6. Leverage deliverables – Acquire key insights into how user research deliverables can be further used in the service design process.
  • 7. Case in point – Gain practical insights into 6 real-life user research cases.
  • 8. Project time – Apply what you learned through a project
  • 9. Stakeholder mgmt. plan – Avoid common failures by applying a sound stakeholder management plan (e.g. RACI, Power-interest matrix, governance plan, etc.)

Who Should Attend

  • Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.
  • Junior user researchers and service designers wanting to strengthen their knowledge.
  • All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.

Target Audiences

  • Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.
  • Junior user researchers and service designers wanting to strengthen their knowledge.
  • All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.

Welcome to “Service Design – Complete User Research Guide & Techniques”

Unlock the secrets of user research and master the techniques needed to conduct comprehensive and insightful research with our comprehensive course. Whether you’re an aspiring user researcher, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to conduct sound user research undertakings.

Why User Research Matters

User research is the cornerstone of successful service design. By understanding your users’ needs, preferences, and behaviors, you can create products and services that truly resonate with your target audience. Whether you’re designing a website, an app, or a physical product, user research ensures that your solutions meet real-world demands, leading to increased user satisfaction and business success.

What Will You Learn

In our comprehensive course, you’ll delve into the intricacies of user research and gain practical skills that you can apply immediately. Here’s a glimpse of what you’ll learn:

  • Chapter 1 – Understanding Service Design: Learn why Service Design is crucial for businesses to not only survive but thrive in today’s competitive landscape.

  • Chapter 2 – User Research Scope & Questions: Define the scope of your research and craft precise research questions to guide your investigation.

  • Chapter 3 – Research Planning: Plan and structure your research effectively, aligning it with your defined scope and objectives.

  • Chapter 4 – Data Collection Methods: Explore various data collection methodologies including desk research, self-ethnographic research, participant approaches, and more.

  • Chapter 5 – User Research Deliverables: Transform raw data into actionable insights using a variety of deliverables such as user journeys, reports, and more.

  • Chapter 6 – Leveraging Deliverables: Discover how user research deliverables can be utilized to enhance the service design process and drive meaningful improvements.

  • Chapter 7 – Real-Life Case Studies: Gain practical insights through real-life user research cases, understanding their challenges and solutions.

  • Chapter 8 – Project Time: Apply your newfound knowledge through a hands-on project, reinforcing your understanding of user research techniques.

  • Chapter 9 – Stakeholder management (extra lecture): Learn essential stakeholder management strategies to avoid common project failures, including tools like RACI, Power-interest matrix, and governance plans.

Why Choose This Course?

· Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to conduct many user research engagements together with product managers, service designers and product owners.

· Practical Approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. This is why the course has a chapter fully dedicated to real-life cases and a project to further cement your knowledge.

· Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.

· Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.

Convinced? Enroll today!

Enroll today and embark on a journey to become a proficient user researcher, equipped with the skills and knowledge to drive impactful service design solutions. Don’t miss out on this opportunity to elevate your career and make a meaningful impact in the world of design and innovation.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Why service design

Lecture 2: Why user research

Lecture 3: Service design process

Lecture 4: User research process

Chapter 2: Step 1 – Defining the research scope and the research question

Lecture 1: Introduction

Lecture 2: What are your thoughts?

Lecture 3: Formulate research question

Lecture 4: Define research scope

Lecture 5: Key takeaways

Lecture 6: Project – Defining research questions

Chapter 3: Step 2 – Planning your research

Lecture 1: Introduction

Lecture 2: Sample selection (part 1)

Lecture 3: Sample selection (part 2)

Lecture 4: Define research setting

Lecture 5: Define number of research loops

Lecture 6: Define sample size

Lecture 7: Key takeaways

Lecture 8: Project – Defining a research plan

Chapter 4: Step 3 – Collecting your data

Lecture 1: Introduction

Lecture 2: Best practice 1 – Mixing methods

Lecture 3: Best practice 2 – Mixing researchers

Lecture 4: Best practice 3 – Mixing data outputs

Lecture 5: Best practice 4 – Overt vs coverts research

Lecture 6: Method 1 – Desk research

Lecture 7: Method 2 – Self-ethnography

Lecture 8: Method 3 – Participant approaches

Lecture 9: Method 4 – Non-participant approaches

Lecture 10: Method 4 – Co-creative workshops

Lecture 11: Key takeaways

Lecture 12: Project – picking the right data collection method

Chapter 5: Step 4 – Transforming your data into research deliverables

Lecture 1: Introduction

Lecture 2: Best practices to transform your data

Lecture 3: Research deliverable 1 – Research reports

Lecture 4: Research deliverable 2 – Research walls

Lecture 5: Research deliverable 3 – System maps

Lecture 6: Research deliverable 4 – Journey maps

Lecture 7: Research deliverable 5 – User personas

Lecture 8: Research deliverable 6 – User stories

Lecture 9: Research deliverable 7 – Jobs-to-be-done

Lecture 10: Key takeaways

Lecture 11: Project – From data to insights

Chapter 6: Step 5 – Use insights

Lecture 1: Introduction

Lecture 2: Problem space versus solution space

Lecture 3: Feeding the design process

Lecture 4: Key takeaways

Lecture 5: Project – use insights in service design process

Chapter 7: Case in point and project

Lecture 1: Introduction

Lecture 2: Case 1 – Invoicing solution for business owners

Lecture 3: Case 2 – Collaboration solution with accountants

Lecture 4: Case 3 – Platform to help companies launch their business

Lecture 5: Case 4 – Advisory offering within a bank’s financial markets

Lecture 6: Case 5 – Cashbacks via banking app

Lecture 7: Case 6 – Banking apps as one-stop digital marketplaces

Lecture 8: Project brief 1

Chapter 8: Extra – Stakeholder management

Lecture 1: Introduction

Lecture 2: Identify stakeholders

Lecture 3: Define roles and responsibilities

Lecture 4: Define level of collaboration

Lecture 5: Define the communication plan

Lecture 6: Define the reporting approach

Lecture 7: Case in point

Lecture 8: Key takeaways

Lecture 9: Project brief 2

Chapter 9: Wrapping up

Lecture 1: Congratulations!

Lecture 2: Other content that might interest you

Instructors

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  • 4 stars: 3 votes
  • 5 stars: 16 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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