A/B Testing 101

A/B Testing 101, available at $54.99, has an average rating of 4.1, with 20 lectures, 9 quizzes, based on 419 reviews, and has 1324 subscribers.

You will learn about How to successfully run A/B tests – from set up through interpreting results The statistical intuition needed to understand A/B testing (no formulas – just intuition) How to avoid common pitfalls of A/B testing Alternatives to A/B testing This course is ideal for individuals who are Business professionals (product managers, marketers, etc…) who can use A/B testing to drive improvements to their organizations or Business leaders who want to understand how A/B testing can be used – and misused – in their organizations or Data professionals / stats people who want to dive deeper into the practical nuances of A/B testing (note: this course does not teach statistics or formulas) It is particularly useful for Business professionals (product managers, marketers, etc…) who can use A/B testing to drive improvements to their organizations or Business leaders who want to understand how A/B testing can be used – and misused – in their organizations or Data professionals / stats people who want to dive deeper into the practical nuances of A/B testing (note: this course does not teach statistics or formulas).

Enroll now: A/B Testing 101

Summary

Title: A/B Testing 101

Price: $54.99

Average Rating: 4.1

Number of Lectures: 20

Number of Quizzes: 9

Number of Published Lectures: 20

Number of Published Quizzes: 9

Number of Curriculum Items: 29

Number of Published Curriculum Objects: 29

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

How to successfully run A/B tests – from set up through interpreting results
The statistical intuition needed to understand A/B testing (no formulas – just intuition)
How to avoid common pitfalls of A/B testing
Alternatives to A/B testing

Who Should Attend

Business professionals (product managers, marketers, etc…) who can use A/B testing to drive improvements to their organizations
Business leaders who want to understand how A/B testing can be used – and misused – in their organizations
Data professionals / stats people who want to dive deeper into the practical nuances of A/B testing (note: this course does not teach statistics or formulas)

Target Audiences

Business professionals (product managers, marketers, etc…) who can use A/B testing to drive improvements to their organizations
Business leaders who want to understand how A/B testing can be used – and misused – in their organizations
Data professionals / stats people who want to dive deeper into the practical nuances of A/B testing (note: this course does not teach statistics or formulas)

A/B testing, also known as split testing or hypothesis testing, is a powerful tool that lets you optimize business performance by helping you make data-informed decisions.

A/B testing has countless applications. A few examples:

Marketers A/B test campaigns to maximize ROI
Product managers A/B test new features on their website and apps to optimize the user experience
Data scientists use A/B testing to improve their algorithms

Unlike most other courses, A/B Testing 101 isn’t just about the mechanics of A/B testing. It’s not only about what numbers to plug in to a calculator and what numbers to read out. Instead, this course goes into the full life cycle of experimentation – from planning through making data-informed decisions.

Specifically, in this course you’ll learn how to get the most from your experiments. You’ll see:

How to figure out what to test (develop an learning plan)
How to plan and execute A/B tests in a way that will let you get the most insights, while reducing the time needed to run those tests
How to interpret test results, and other information, to make good decisions
While you won’t learn statistical formulas in this course, you will come away with a strong grasp of the intuition and underlying principles behind those formulas so you can effectively run experiments and interpret results
Whether an idea should be A/B tested, and alternatives to A/B testing
How to avoid common pitfalls in A/B testing

As part of the course material, you will also get these tools to help you implement A/B testing best practices:

Experiment planning form
A/B Testing Calculator Reference
Sample Experiment Decision Making Flow Chart

I will also provide you links with optional reading material so you can learn about additional concepts related to A/B testing.

Tags: A/B testing, hypothesis testing, split testing, experimentation, statistical significance, t-test, AB testing

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome!

Lecture 2: What is A/B Testing?

Chapter 2: Stats Intuition 101 – From Intuition to A/B Test Results

Lecture 1: Stats Intuition 101 – Introduction

Lecture 2: Stats Intuition 101 – Variability

Lecture 3: Stats Intuition 101 – Building Confidence

Lecture 4: Stats Intuition 101 – A/B Testing

Lecture 5: Stats Intuition 101 – Summary

Chapter 3: A/B Testing

Lecture 1: A/B Testing – Intro

Lecture 2: A/B Testing – What to Test Next?

Lecture 3: A/B Testing – For How Long Should an Experiment Run?

Lecture 4: A/B Testing – Selecting the Target Metric

Lecture 5: A/B Testing – A/B Test Plan

Lecture 6: A/B Testing – When to Check Results

Lecture 7: A/B Testing – Checking & Interpreting Results to Make Good Decisions

Lecture 8: A/B Testing – Summary

Chapter 4: A/B Testing and Beyond

Lecture 1: Advanced Concepts in A/B Testing

Lecture 2: Common Errors When Using A/B Testing

Lecture 3: When Not to A/B Test

Lecture 4: Alternatives to A/B Testing

Chapter 5: Wrap Up

Lecture 1: Wrap Up

Instructors

Mel Restori
Director of Analytics

Rating Distribution

1 stars: 3 votes
2 stars: 9 votes
3 stars: 39 votes
4 stars: 166 votes
5 stars: 202 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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