A Practical Training to Develop a Winning Pricing Strategy

A Practical Training to Develop a Winning Pricing Strategy, available at $89.99, has an average rating of 4.8, with 17 lectures, based on 5 reviews, and has 12 subscribers.

You will learn about Understand the cost of wrong pricing Tailor a pricing approach based on business context Select the right source(s) of information/data to make pricing decisions Get exposure to different value-based pricing tools and analytics Apply price differentiation to target different customer types simultaneously Learn the fundamental differences between B2B pricing and B2C pricing Learn how to successfully implement a new pricing strategy Discover the traits and skills required to be a successful pricing professional This course is ideal for individuals who are Marketing professionals or Sales professionals or Finance professionals or Product managers or Start-up founders or Pricing analysts or Pricing managers or Strategy consultants or Business owners or Business students It is particularly useful for Marketing professionals or Sales professionals or Finance professionals or Product managers or Start-up founders or Pricing analysts or Pricing managers or Strategy consultants or Business owners or Business students.

Enroll now: A Practical Training to Develop a Winning Pricing Strategy

Summary

Title: A Practical Training to Develop a Winning Pricing Strategy

Price: $89.99

Average Rating: 4.8

Number of Lectures: 17

Number of Published Lectures: 17

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the cost of wrong pricing
Tailor a pricing approach based on business context
Select the right source(s) of information/data to make pricing decisions
Get exposure to different value-based pricing tools and analytics
Apply price differentiation to target different customer types simultaneously
Learn the fundamental differences between B2B pricing and B2C pricing
Learn how to successfully implement a new pricing strategy
Discover the traits and skills required to be a successful pricing professional

Who Should Attend

Marketing professionals
Sales professionals
Finance professionals
Product managers
Start-up founders
Pricing analysts
Pricing managers
Strategy consultants
Business owners
Business students

Target Audiences

Marketing professionals
Sales professionals
Finance professionals
Product managers
Start-up founders
Pricing analysts
Pricing managers
Strategy consultants
Business owners
Business students

I have created this course based on my experience of delivering 50+ pricing strategy consulting projects to clients across software, consumer goods, pharmaceuticals, and automotive sectors. The impacts of these consulting projects range from 15% to 40% increase in revenue.

This course is a very practical training on pricing toolkits – methodologies, sources of data, analytics and implementation -that you can take back to your office and apply. This course is for marketing, sales and finance professionals, business owners and start-up founders who want to leverage the power of value-based pricing for a higher profit. This course is relevant to all the businesses regardless of the sector, business model, size, and the growth stage.

Apart from the basics of pricing, you will master three key things in this course:

Different approaches to pricing and how to tailor a pricing approach based on your business
Different intelligence, tools and analytics required to effectively develop a value-based pricing strategy for both B2B and B2C companies
Key success factors to successfully execute a newly developed value-based pricing strategy

Throughout this course you will apply these concepts on real-life cases.

Precisely, this course is broken down into 10 sections:

Introduction
Why pricing is important?
What are the different approaches to pricing?
What is the most powerful pricing approach?
What are the different sources of data/information available to develop a pricing strategy?
What are the different tools available to develop a pricing strategy?
- Basic analytics
- Advanced analytics (AI/ML)
- Value matrix
- Economic value estimation
- Value chain analysis
- Semi-quantitative expert judgement
- Experiments, A/B test
- Conjoint Analysis
- Gabor Granger
- Van Westendorp PSM
How can we conduct price differentiation to target different customer types simultaneously?
What are the key success factors for a successful implementation of a newly developed pricing strategy?
What are the key differences between B2B pricing and B2C pricing?
Conclusion and practical tips including traits required to be a successful pricing professional

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Why pricing is important?

Lecture 1: Why price is the most important element of the marketing mix? – I

Lecture 2: Why price is the most important element of the marketing mix? – II

Lecture 3: Why pricing is the most impactful profit lever?

Chapter 3: What are the different approaches to pricing?

Lecture 1: What are the six different approaches to pricing?

Chapter 4: What is the most powerful pricing approach?

Lecture 1: Why value-based pricing is the most powerful pricing approach?

Chapter 5: What are the different sources of data available to develop a pricing?

Lecture 1: What are the types of data/information required to develop a pricing strategy?

Lecture 2: What are the available sources of pricing data/information?

Chapter 6: What are the different tools available to develop a pricing strategy?

Lecture 1: Basic Pricing Analytics

Lecture 2: Advanced Analytics (ML), Value Matrix & Competition-Referenced Value Estimation

Lecture 3: Value Chain Analysis, Semi-Quant Expert Judgement and Experiments

Lecture 4: Survey-based pricing tools: Van Westendorp, Gabor Granger, Conjoint Analysis

Lecture 5: How do we select a pricing tool?

Chapter 7: How can we differentiate value to target multiple customer types simultaneously?

Lecture 1: Portfolio optimization: packaging and pricing for multiple related products

Chapter 8: What are the key success factors for implementation of a pricing strategy?

Lecture 1: 10 key success factors for execution of a pricing strategy

Chapter 9: What are the key differences between B2C pricing and B2B pricing?

Lecture 1: B2C pricing vs B2B pricing

Chapter 10: Conclusions and practical tips

Lecture 1: Conclusions and practical tips

Instructors

Nihit Ningthoujam, Pricing Consultant
Pricing Consultant – PricingStratz.com

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5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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