An Introduction to Online Quantitative Market Research

An Introduction to Online Quantitative Market Research, available at $94.99, has an average rating of 4.47, with 48 lectures, 6 quizzes, based on 1055 reviews, and has 12817 subscribers.

You will learn about Get an overview of the market research industry Learn how to design better surveys that don't bias or steer respondents Learn how to program surveys using industry standard tools like Qualtrics Learn how to clean and process your data Learn how to effectively visualize and analyze your data Learn how to make better, and faster business decisions through online market research This course is ideal for individuals who are Marketers or Product Owners or Business Consultants or Business Strategists or Aspiring Researchers or Data Scientists or Students or Entrepreneurs or Anyone interested in how to design and execute better surveys It is particularly useful for Marketers or Product Owners or Business Consultants or Business Strategists or Aspiring Researchers or Data Scientists or Students or Entrepreneurs or Anyone interested in how to design and execute better surveys.

Enroll now: An Introduction to Online Quantitative Market Research

Summary

Title: An Introduction to Online Quantitative Market Research

Price: $94.99

Average Rating: 4.47

Number of Lectures: 48

Number of Quizzes: 6

Number of Published Lectures: 48

Number of Published Quizzes: 6

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 54

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Get an overview of the market research industry
Learn how to design better surveys that don't bias or steer respondents
Learn how to program surveys using industry standard tools like Qualtrics
Learn how to clean and process your data
Learn how to effectively visualize and analyze your data
Learn how to make better, and faster business decisions through online market research

Who Should Attend

Marketers
Product Owners
Business Consultants
Business Strategists
Aspiring Researchers or Data Scientists
Students
Entrepreneurs
Anyone interested in how to design and execute better surveys

Target Audiences

Marketers
Product Owners
Business Consultants
Business Strategists
Aspiring Researchers or Data Scientists
Students
Entrepreneurs
Anyone interested in how to design and execute better surveys

Let’s face it, businesses need to move fast today to maintain a competitive edge, and the importance of making data-driven decisions is now a requirement for any business to survive. Possession of basic knowledge and skills in market research is quickly becoming the norm for everyone across the business, not just those who have “research” in their title. Whether you work in marketing, finances, HR, or even if you’re a student preparing to enter the workforce, understanding how to design and execute market research is essential.

I designed this course based on more than 10 years of knowledge and experience working directly in the research industry. I’ve worked in both the buy and sell-side of research, and so I understand the challenges people face when trying to get answers to their key business questions through market research.

This course focuses on one specific type of research, which is online market research where you collect data through mobile or web-based surveys. Online research can get you scaled data fast, but small mistakes in your research design can have huge implications for data quality.

Over the courses of 30+ lectures and 6 hours of on-demand video training, we’ll cover everything you need to know in order to become an online market research PRO, including:

What are the different types of market research, and how is quant online research different
How to unpack your research objective
Questionnaire design
Survey programming
Conducting fieldwork
Data cleaning and processing
Data analysis and interpretation

Course Curriculum

Chapter 1: Introduction & Overview

Lecture 1: What this course will cover

Lecture 2: About Me

Chapter 2: Overview of the Market Research Industry

Lecture 1: Market Research Industry Overview

Lecture 2: How is Online Survey Based Research Different?

Chapter 3: Survey Design

Lecture 1: Unpacking Your Research Objective

Lecture 2: Defining Your Audience

Lecture 3: Designing a Questionnaire

Lecture 4: Question Types

Chapter 4: Building a Survey

Lecture 1: Common Survey Programming Mechanics

Lecture 2: Survey Building Tools

Lecture 3: Demo: Scripting a Survey in Survey Monkey

Lecture 4: Demo: Scripting a Survey in Google Forms

Lecture 5: Demo: Scripting a Survey in Qualtrics

Lecture 6: Demo: Scripting a Survey in QuestionPro

Chapter 5: Data Collection

Lecture 1: Sourcing Your Audience & Achieving Representative Data

Lecture 2: Understanding Incidence Rate (IR)

Lecture 3: Sample Size and Margin of Error

Lecture 4: Using a Margin of Error Calculator

Lecture 5: Margin of Error, Visual Explainer

Lecture 6: Launching Your Survey

Chapter 6: Data Cleaning & Processing

Lecture 1: Working With Survey Data in Excel

Lecture 2: Cleaning Your Dataset

Lecture 3: Data Cleaning with Open Ended Questions in Excel

Lecture 4: Cleaning Out Conflicts in Excel

Lecture 5: Detecting Under & Over Selection

Lecture 6: Weighting Data in Excel

Lecture 7: Weighting Data in Excel with Interlocking Variables

Chapter 7: Data Analysis

Lecture 1: Basic Data Analysis with Pivot Tables

Lecture 2: How to Pivot Multi Select Question Data

Lecture 3: Unpivoting Multi-Select Data: Method 1 using Google Sheets & PowerTools

Lecture 4: Unpivoting Multi-Select Data: Method 2 using Power Query & Excel

Lecture 5: Unpivoting Multi-Select Data: Method 3 using my web app

Lecture 6: Analyzing Data with Crosstabs

Lecture 7: Visualizing Your Survey Results

Lecture 8: Tips for Quick Visual Analysis in Excel

Lecture 9: Recoding Data and Top Box Analysis

Lecture 10: Data analysis basics

Lecture 11: Analyzing open-end (OE) data

Lecture 12: Deep Dive into Deductive Coding

Lecture 13: Deep Dive into Inductive Coding

Chapter 8: Practical Test – Data Processing & Analysis

Lecture 1: Preparing for the Practical Test

Lecture 2: Practical Test Answers: Questions 1 to 5

Lecture 3: Practical Test Answers: Questions 6 to 10

Lecture 4: Practical Test Answers: Questions 11 to 15

Chapter 9: Online Market Research Use-Cases

Lecture 1: Common Research Use-Cases

Lecture 2: Brand Position Study

Lecture 3: Campaign Uplift Study

Lecture 4: Concept Test Study

Instructors

Stephen Tracy
Award Winning Data Analyst, Storyteller, COO, 10+ Years XP

Rating Distribution

1 stars: 2 votes
2 stars: 11 votes
3 stars: 73 votes
4 stars: 406 votes
5 stars: 563 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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