Applying The Art and Science of Sales Enablement

Applying The Art and Science of Sales Enablement, available at $99.99, has an average rating of 4.44, with 18 lectures, based on 517 reviews, and has 1577 subscribers.

You will learn about The definition and value of Sales Enablement and what Sales Enablement is NOT The roles and responsibilities of a high functioning Sales Enablement team The impact Sales Enablement has on revenue How to set up a successful sales onboarding program How to create a culture of learning in your sales organizaiton Leading Sales Enablement in a virtual environment Aligning Sales Enablement to your buyer’s journey and your organization's selling processes How automation will impact the future of Sales Enablement This course is ideal for individuals who are Sales professionals looking to develop a more human-centered approach to their workplace trainings and programs or Sales leaders in charge of building out a sales enablement program in their organization or Sales coaches who want to increase their team's productivity or Sales enablement professionals seeking to gain executive buy-in for their programs It is particularly useful for Sales professionals looking to develop a more human-centered approach to their workplace trainings and programs or Sales leaders in charge of building out a sales enablement program in their organization or Sales coaches who want to increase their team's productivity or Sales enablement professionals seeking to gain executive buy-in for their programs.

Enroll now: Applying The Art and Science of Sales Enablement

Summary

Title: Applying The Art and Science of Sales Enablement

Price: $99.99

Average Rating: 4.44

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

The definition and value of Sales Enablement and what Sales Enablement is NOT
The roles and responsibilities of a high functioning Sales Enablement team
The impact Sales Enablement has on revenue
How to set up a successful sales onboarding program
How to create a culture of learning in your sales organizaiton
Leading Sales Enablement in a virtual environment
Aligning Sales Enablement to your buyer’s journey and your organization's selling processes
How automation will impact the future of Sales Enablement

Who Should Attend

Sales professionals looking to develop a more human-centered approach to their workplace trainings and programs
Sales leaders in charge of building out a sales enablement program in their organization
Sales coaches who want to increase their team's productivity
Sales enablement professionals seeking to gain executive buy-in for their programs

Target Audiences

Sales professionals looking to develop a more human-centered approach to their workplace trainings and programs
Sales leaders in charge of building out a sales enablement program in their organization
Sales coaches who want to increase their team's productivity
Sales enablement professionals seeking to gain executive buy-in for their programs

What if sales enablement stopped being perceived as a cost center? What if, instead of thinking of it as training, or onboarding, or the resting place for an organization’s broken things, we thought of sales enablement as a strategic investment—a proactive function that actually enables sales to sell more, sell higher and sell faster?

The biggest problem with Sales Enablement is that there is no one universal definition. If you were to ask 10 different people “What is Sales Enablement?” you would get 10 different answers, ranging from training to tech to messaging & positioning. None of these answers would be wrong – but none of them would show the whole picture. And when the answer to such an apparently simple question is so complicated, it becomes difficult to convey to senior leaders the value of Sales Enablement.

Roderick Jefferson, CEO and top sales enablement consultant, is here to provide some much-needed clarity. After 20+ years in the Sales Enablement space, he has narrowed his definition down to this:

Breaking the complexity of the buying & selling process into practical ideas through scalable, repeatable, and measurable practices that leads to decreased time to revenue and increased productivity.

If it sounds simple, it isn’t – but it can be done, and in this course, you’ll discover exactly how to do it.

In this course you will:

Define Sales Enablement and its value to the organization
Articulate the impact Sales Enablement has on revenue
Understand the roles and responsibilities of a high functioning Sales Enablement team
Develop a Sales Enablement charter and craft a blueprint to success for your Sales Enablement team
Build a culture of learning in your sales organization and learn to lead Sales Enablement in a virtual environment

Course Curriculum

Chapter 1: Introduction to Sales Enablement

Lecture 1: Introduction

Lecture 2: What you'll learn in this course

Lecture 3: A brief history of Sales Enablement

Lecture 4: The roles of the Sales Enablement team

Lecture 5: The Sales Enablement charter

Chapter 2: Understanding the impact of Sales Enablement

Lecture 1: Communication, collaboration, orchestration

Lecture 2: 10 steps to showing Sales Enablement's value

Lecture 3: Aligning Sales Enablement to your buyer's journey

Lecture 4: Designing & deploying a world class sales onboarding program

Lecture 5: Building a culture of learning

Chapter 3: Crafting the blueprint to success

Lecture 1: The 5P's: Crafting the Sales Enablement blueprint to success

Chapter 4: The orchestration of Sales Enablement

Lecture 1: Why sales EQ vs IQ is critical to building sales coaches vs sales managers

Lecture 2: Gaining and leveraging cross-functional executive sponsorship

Lecture 3: Collaborating across multiple lines of business

Lecture 4: Delivering Sales Enablement in a virtual environment'

Lecture 5: Reinforcement training from enablement

Chapter 5: Conclusion

Lecture 1: The future of Sales Enablement

Lecture 2: Sales Enablement best practices

Instructors

Roderick Jefferson
CEO, Roderick Jefferson & Associates

Rating Distribution

1 stars: 5 votes
2 stars: 15 votes
3 stars: 77 votes
4 stars: 209 votes
5 stars: 211 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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