B2B Lead Generation + B2B Sales With LinkedIn, Cold Email

Course Curriculum

Chapter 1: B2B sales and lead generation course welcome and what to expect

Lecture 1: B2B sales and lead generation course welcome and what to expect

Lecture 2: How to get more traffic, branding, marketing and B2B sales from this course

Lecture 3: Marketing strategies overview so you can fit each into your B2B sales plan

Chapter 2: D7 tool for lead generation and B2B sales

Lecture 1: D7LeadFinder lead generation tool introduction

Lecture 2: D7LeadFinder results

Lecture 3: What to do with the Excel file you download it from D7LeadFinder

Chapter 3: Approaching your sales leads and potential clients

Lecture 1: How to approach your first potential client in a professional way

Lecture 2: Example of a highly-effective email pitch you can write

Lecture 3: Email follow up sequence

Lecture 4: Following up after a successful meeting

Lecture 5: Example of a proposal to send to a small business for a relatively small deal

Lecture 6: What types of businesses are best as clients or have been impacted by Covid

Lecture 7: Email, direct message, or phone call

Chapter 4: LinkedIn outreach for lead generation and B2B sales

Lecture 1: Problem with cold LinkedIn outreach as experienced by people you are selling to

Lecture 2: Cold pitch approach and lead generation script that gets engagement

Lecture 3: Treating your cold leads long-term to warm them up

Lecture 4: Options for LinkedIn messaging marketing automation tools

Lecture 5: LinkedIn connection message template to immediately compel and interest people

Lecture 6: LinkedIn lead generation welcome message template

Lecture 7: Other times to write people a message on LinkedIn

Lecture 8: FindThatLead lead generation browser extension for LinkedIn to get emails

Chapter 5: SELLING TO LARGE COMPANIES & ORGANIZATIONS – How to write a business proposal

Lecture 1: Business proposal section introduction

Lecture 2: Choosing a nice business proposal template

Lecture 3: Opening slide of a business proposal

Lecture 4: Table of contents slide

Lecture 5: Executive summary of a business proposal of a $500k/year business

Lecture 6: Advanced: Editing using emotional intelligence and understanding of your reader

Lecture 7: Putting a lot of text on a proposal presentation page

Lecture 8: Solution section and project schedule

Lecture 9: Researching your target reader for better and more targeted writing

Lecture 10: Writing the full solution part of the business proposal

Lecture 11: Team section of the business proposal

Lecture 12: Pricing slide of a business proposal

Lecture 13: Contact information of your proposal

Chapter 6: Setting up your business and product page on LinkedIn

Lecture 1: Creating a company page in LinkedIn

Lecture 2: Adding a product to your company page on LinkedIn

Chapter 7: Creating a professional LinkedIn profile that you sell and promote from

Lecture 1: LinkedIn as your reputation management on online resume

Lecture 2: Professionally branding your 2 LinkedIn images

Lecture 3: Updating your byline to promote your business or brand you

Lecture 4: How to create a nice summary for your LinkedIn profile

Lecture 5: LinkedIn recommendations

Lecture 6: LinkedIn endorsements

Lecture 7: Experience, publications, and other important sections of your LinkedIn profile

Lecture 8: Five hundred contacts and managing your connection requests

Lecture 9: Your LinkedIn feed

Chapter 8: Cold email and email nurturing in B2B sales

Lecture 1: Difference of email autoresponder and email workflow

Lecture 2: My approach to sales copywriting

Lecture 3: Why we will use MailChimp (great free plan) and how to starting the setup

Lecture 4: Designating a list

Lecture 5: Technically setting up the autoresponder in MailChimp

Lecture 6: First email of the autoresponder that can actually get your leads on a call

Lecture 7: Second autoresponder email

Lecture 8: Example of a good B2B sales autoresponder with Helium 10

Lecture 9: Third, fourth, fifth and further emails in your autoresponder

Chapter 9: Letting your leads schedule calls with you

Lecture 1: Introduction to a scheduling software for booking meetings and appointments

Lecture 2: How to set up Hubspot appointment scheduling software

Lecture 3: Sending out the appointment-scheduling invitation with your schedule link

Lecture 4: Combining your lead vetting with support chat

Chapter 10: Cold email outreach and lead nurturing via social media

Lecture 1: Using Facebook to reach people and do lead generation

Lecture 2: Creating Twitter lists for lead generation

Chapter 11: Buying email lists elsewhere

Lecture 1: Fiverr as a B2B marketing tool for free lead generation

Lecture 2: What not to trust

Lecture 3: Renting email lists

Lecture 4: Learn about GDPR – EU's new data protection law

Chapter 12: Using emotional intelligence and empathy in sales

Lecture 1: What is empathy

Lecture 2: How I use empathy and emotional intelligence in B2B sales

Lecture 3: Handling sales objections

Lecture 4: Example of how I handle sales objections in my sales process

Chapter 13: Negotiation to help your sales

Lecture 1: Introduction to negotiation using assertive communication

Lecture 2: Introduction to negotiating using assertiveness

Lecture 3: Bad-cop, good-cop negotiation technique

Lecture 4: B.A.T.N.A, bluffing, and when to walk away

Chapter 14: Using a lead-generation vetting form to identify high-potential leads

Lecture 1: Section introduction for creating a lead generation vetting form

Lecture 2: Creating a Google Docs account so we can use Google Forms for lead generation

Lecture 3: The project we will do with Google Forms to save time and money

Lecture 4: Planning our lead generation form questions to properly vet our leads

Lecture 5: Creating the lead generation form from a nice template

Lecture 6: Embedding the lead generation form on your website

Lecture 7: Getting and managing responses in your B2B sales process

Chapter 15: Facebook ads and retargeting for B2B sales

Lecture 1: Introduction to the Facebook ads section of this B2B sales course

Lecture 2: Explaining the examples in the coming videos

Lecture 3: Setting up 2-factor authentication for security – now required by Facebook

Lecture 4: What is the Facebook Business Manager and why you should use it

Lecture 5: Adding a page to our Facebook Business Manager account