Basics of a World Class Go To Market Strategy – in 60 mins

Basics of a World Class Go To Market Strategy – in 60 mins, available at $44.99, with 14 lectures, and has 5 subscribers.

You will learn about The fundamentals of a successful go to market strategy How to assess your total market opportunity Discover a new segmentation strategy you can apply immediately at work Learn how to map your GTM efforts to the customer journey Use the 8 elements of a story to stand out from the crowd Meet the “Business Play” – the evolution of a Sales play and heart of GTM Receive pro-tips for engaging new logo accounts and upselling existing customers Learn how to deputize Customer Success to help drive pipeline growth Obtain the skills needed to activate Sales, Partners and Marketing – together Become familiar with the KPIs needed to measure success Leave with the core framework of your go to market plan This course is ideal for individuals who are Anyone responsible for building pipeline for the business or Company founders or leaders or Aspiring business leaders of tomorrow It is particularly useful for Anyone responsible for building pipeline for the business or Company founders or leaders or Aspiring business leaders of tomorrow.

Enroll now: Basics of a World Class Go To Market Strategy – in 60 mins

Summary

Title: Basics of a World Class Go To Market Strategy – in 60 mins

Price: $44.99

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $149.99

Quality Status: approved

Status: Live

What You Will Learn

The fundamentals of a successful go to market strategy
How to assess your total market opportunity
Discover a new segmentation strategy you can apply immediately at work
Learn how to map your GTM efforts to the customer journey
Use the 8 elements of a story to stand out from the crowd
Meet the “Business Play” – the evolution of a Sales play and heart of GTM
Receive pro-tips for engaging new logo accounts and upselling existing customers
Learn how to deputize Customer Success to help drive pipeline growth
Obtain the skills needed to activate Sales, Partners and Marketing – together
Become familiar with the KPIs needed to measure success
Leave with the core framework of your go to market plan

Who Should Attend

Anyone responsible for building pipeline for the business
Company founders or leaders
Aspiring business leaders of tomorrow

Target Audiences

Anyone responsible for building pipeline for the business
Company founders or leaders
Aspiring business leaders of tomorrow

Most business pros lack confidence when it comes to designing a go to market strategy for their company – despite it being the single most important concept for a company’s success.

Have you ever wondered if you could be doing more when it comes to your go to market strategy? Probably. After all, did you ever truly learn how to build one, or have you always had to “figure it out along the way?”

Well, now it’s time to learn.

In this course I take over 12 years of experience building go to market strategies at unicorn startups as well as successful Fortune 500 businesses, and condense it into 60 minutes of expert advice on how to build a world class go to market strategy that will impress any boardroom. I’ve successful used this repeatable strategy to help companies go IPO, sell, and scale their businesses. And now, so can you.

The concepts described in this course are designed to be simple for you to comprehend, and can be easily converted into immediate action upon completion of the training.

– Learn about the ABCD framework

– Tell stories a customer-centric story like you’ve never told before

– Use the concept of business play to unify Sales, Marketing, Partner and Customer success teams

– Measure and optimize through a set of KPIs that will have you looking like a rock star

Not bad for just 60 minutes, right?

Course Curriculum

Chapter 1: Getting started with your strategy

Lecture 1: The ABCD Framework + Addressable Market

Lecture 2: Business Goals

Lecture 3: Customer Audience

Lecture 4: Determine the Customer Journey

Lecture 5: Summary

Chapter 2: Designing the story

Lecture 1: The 8 Elements of Story Telling

Lecture 2: Carving Out Your Corner

Lecture 3: Summary

Chapter 3: Building Your Business Plays

Lecture 1: The 6 Pieces of a Business Play (1-3)

Lecture 2: The 6 Pieces of a Business Play (4-6)

Lecture 3: Summary

Chapter 4: Operationalizing the Go to Market Plan

Lecture 1: General Key Performance Indicators (KPIs)

Lecture 2: Efficiency KPIs

Chapter 5: Course Conclusion

Lecture 1: The epic conclusion

Instructors

Christopher Hines
Business Leader and Strategy Advisor

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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