Become a Product Manager | Learn the Skills & Get the Job

Become a Product Manager | Learn the Skills & Get the Job, available at $109.99, has an average rating of 4.51, with 146 lectures, 20 quizzes, based on 58214 reviews, and has 254114 subscribers.

You will learn about Understand the varying role of a Product Manager through different types and sizes of companies Decide which type of Product Manager best fits one's goals and personality Understand the Product Lifecycle and how it applies to every product Understand the modern Product Development Process that both Fortune 500s and Startups adhere to Know how to identify ideas worth pursuing and dedicating resources to Understand how to get at the root of customer pain points Understand and communicate customer pain by type and frequency Assess the core problem of a product Find and compare competitors and competing products Differentiate between Direct, Indirect, Substitute, and Potential competitors Understand the process of Customer Development and how it relates to being a Product Manager How to find potential interviewees for product interviews, user tests, and exploratory interviews How to structure and run a customer interview How to model interview questions correctly while avoiding bias Navigate the four different types of customer interviews Find potential interviewees both internally and externally Write emails that will get users and potential customers to respond Build user personas based on both qualitative and quantitative data Understand the difference between a wireframe, a mockup, and a prototype Sketch out a wireframe with just a pen and paper Use Balsamiq to create wireframes at an intermediate level Use a sketch system called POP for digitizing product sketches Create specs for epics and user stories Properly apply acceptance criteria Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more Correctly evaluate which product metrics to track and which to ignore Apply the AARRR framework to your product Apply the HEART framework to your product Track your metrics using a variety of software Create a product and feature roadmap Create a product backlog and properly prioritize features Calculate team velocity and build estimations for product delivery Understand the difference between Agile and Waterfall development Understand the difference between two popular Agile frames: Scrum and Kanban Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more Communicate effectively with all the stakeholders of a product Communicate effectively with engineers in a way they will appreciate and understand Communicate effectively with designers by focusing on the things they care about most Communicate effectively with executives and higher-ups Understand the role of technology in modern Startups and Fortune 500s Understand the basics of "The Cloud" and Servers vs. Clients Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together Understand the basics of APIs, what they do, what they look like, and how your team might use them Understand how to obtain relevant experience to set up for a transition to Product Management Build a portfolio that will assist in a hiring application How to self-brand online and build a following pre-hire What to look for in Product Management jobs and what to ignore How to apply insider tips and tricks to getting hired as a Product Manager Craft a resume that appeals to a hiring manager for Product Management placement Ace the Product Manager interview Excel beyond getting hired This course is ideal for individuals who are Anyone looking to get a job in Product Management or Anyone wanting to transition into Product Management or Already established Product Managers who want to advance their skillset or Entrepreneurs looking to master the product development process It is particularly useful for Anyone looking to get a job in Product Management or Anyone wanting to transition into Product Management or Already established Product Managers who want to advance their skillset or Entrepreneurs looking to master the product development process.

Enroll now: Become a Product Manager | Learn the Skills & Get the Job

Summary

Title: Become a Product Manager | Learn the Skills & Get the Job

Price: $109.99

Average Rating: 4.51

Number of Lectures: 146

Number of Quizzes: 20

Number of Published Lectures: 144

Number of Published Quizzes: 20

Number of Curriculum Items: 166

Number of Published Curriculum Objects: 164

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the varying role of a Product Manager through different types and sizes of companies
Decide which type of Product Manager best fits one's goals and personality
Understand the Product Lifecycle and how it applies to every product
Understand the modern Product Development Process that both Fortune 500s and Startups adhere to
Know how to identify ideas worth pursuing and dedicating resources to
Understand how to get at the root of customer pain points
Understand and communicate customer pain by type and frequency
Assess the core problem of a product
Find and compare competitors and competing products
Differentiate between Direct, Indirect, Substitute, and Potential competitors
Understand the process of Customer Development and how it relates to being a Product Manager
How to find potential interviewees for product interviews, user tests, and exploratory interviews
How to structure and run a customer interview
How to model interview questions correctly while avoiding bias
Navigate the four different types of customer interviews
Find potential interviewees both internally and externally
Write emails that will get users and potential customers to respond
Build user personas based on both qualitative and quantitative data
Understand the difference between a wireframe, a mockup, and a prototype
Sketch out a wireframe with just a pen and paper
Use Balsamiq to create wireframes at an intermediate level
Use a sketch system called POP for digitizing product sketches
Create specs for epics and user stories
Properly apply acceptance criteria
Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
Correctly evaluate which product metrics to track and which to ignore
Apply the AARRR framework to your product
Apply the HEART framework to your product
Track your metrics using a variety of software
Create a product and feature roadmap
Create a product backlog and properly prioritize features
Calculate team velocity and build estimations for product delivery
Understand the difference between Agile and Waterfall development
Understand the difference between two popular Agile frames: Scrum and Kanban
Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
Communicate effectively with all the stakeholders of a product
Communicate effectively with engineers in a way they will appreciate and understand
Communicate effectively with designers by focusing on the things they care about most
Communicate effectively with executives and higher-ups
Understand the role of technology in modern Startups and Fortune 500s
Understand the basics of "The Cloud" and Servers vs. Clients
Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together
Understand the basics of APIs, what they do, what they look like, and how your team might use them
Understand how to obtain relevant experience to set up for a transition to Product Management
Build a portfolio that will assist in a hiring application
How to self-brand online and build a following pre-hire
What to look for in Product Management jobs and what to ignore
How to apply insider tips and tricks to getting hired as a Product Manager
Craft a resume that appeals to a hiring manager for Product Management placement
Ace the Product Manager interview
Excel beyond getting hired

Who Should Attend

Anyone looking to get a job in Product Management
Anyone wanting to transition into Product Management
Already established Product Managers who want to advance their skillset
Entrepreneurs looking to master the product development process

Target Audiences

Anyone looking to get a job in Product Management
Anyone wanting to transition into Product Management
Already established Product Managers who want to advance their skillset
Entrepreneurs looking to master the product development process

Updated September 2024: Over 4,000 students who have taken this course have gotten jobs as Product Managers! Students now work at companies like Google, Zynga, Airbnb, Wal-Mart, Dell, Booking. com, Jet. com, Vodafone, HomeAway, Boeing, Freelancer. com, Wayfair, & more!

The most updated and complete Product Management course on Udemy! You’ll learn the skills that make up the entire Product Managementjob and process: from ideation to market research, to UX wireframing to prototyping, technology, metrics, and finally to building the product with user stories, project management, scoping, and leadership. We even have interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.

Right now, there are over 3,000+ job listings worldwide that are looking for Product Managers, that pay on average $100,000 / year.

The demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.

But how exactly do you get into the field? There aren’t any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here – we’ll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There’s no more ambiguity to it. We’ll show you what you need to know and what you have to do – all taught from a Product Management insider.

Students aren’t required to know anything beforehand – we’ll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.

Your instructors:

Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC.

Evan Kimbrellis a Top rated Udemy instructor with 11 courses on everything Entrepreneurship. His courses have over 630,000 students, 32,000+ 5 star reviews, and an average rating of 4.9 / 5.0.

Course Curriculum

Chapter 1: Before Starting the Course

Lecture 1: Course Overview

Lecture 2: First Thing to Do

Lecture 3: Choose your own adventure – we'll tell you which lectures to watch *SAVE TIME!*

Lecture 4: Join our community on Slack!

Lecture 5: Review sheets, activities, & resources – all in one PDF!

Chapter 2: Introduction to Product Management

Lecture 1: What is a Product Manager?

Lecture 2: What is a Product?

Lecture 3: [ACTIVITY] The Big, Bloated, Blue Bird

Lecture 4: Three Different Types of Product Manager Roles

Lecture 5: How to Think About the Type of PM You Want to Be

Lecture 6: Product vs. Project Management

Lecture 7: A Day in the Life

Lecture 8: Why Product Management is Awesome

Lecture 9: Hooray for free stuff!

Lecture 10: Q&A Section 2: SQL, Service Businesses, and All About Being a PM

Lecture 11: Section 2: Review & Recap

Chapter 3: Introduction to Product Development

Lecture 1: The Four Major Phases of the Product Lifecycle

Lecture 2: [ACTIVITY] Six Products Four Phases – Can you guess which?

Lecture 3: Product Lifecycle Phases: Real World Examples

Lecture 4: The Product Development Process

Lecture 5: Getting Deeper Into the Product Development Process

Lecture 6: What is "Lean Product Development"?

Lecture 7: What is "Agile"?

Lecture 8: What is "Scrum" and How Does it Work?

Lecture 9: What is "Kanban" and How Does it Work?

Lecture 10: What is Waterfall Development?

Lecture 11: Real World Examples of Waterfall and Agile

Lecture 12: Section 3: Review & Recap

Chapter 4: Ideas and User Needs

Lecture 1: Introduction to Ideas and User Needs

Lecture 2: Where Ideas Come From as a PM

Lecture 3: Getting to the Real User Needs

Lecture 4: [ACTIVITY]: Separating the Signal from the Noise

Lecture 5: Users vs. Customers

Lecture 6: Section 4: Review & Recap

Chapter 5: Competitive and Market Analysis

Lecture 1: Market Research – Sizing the Market

Lecture 2: Introduction to Finding Competitors

Lecture 3: Finding Competitors as a Product Manager

Lecture 4: Direct / Indirect / Potential Competitors and Their Impact

Lecture 5: The Five Criteria for Understanding Competitors

Lecture 6: The Last Three Criteria for Understanding Competitors

Lecture 7: What's a Feature Table?

Lecture 8: Putting Together a Feature Table

Lecture 9: [ACTIVITY] Oculus Rift Between Your Friends

Lecture 10: Practice Building a Feature Table

Lecture 11: Analyze Specific Features

Lecture 12: [ACTIVITY] Wunderlist and Their Not-So-Wunderful Dilemma

Lecture 13: Monitoring Competitors

Lecture 14: What Do We Ultimately Care About as a PM?

Lecture 15: Section 5: Review & Recap

Chapter 6: Customer Development

Lecture 1: What is Customer Development?

Lecture 2: The Four Types of Interviews

Lecture 3: Key Differences in Customer Development

Lecture 4: Who You Should Talk To

Lecture 5: Finding Interviewees Externally

Lecture 6: Finding Interviewees Internally

Lecture 7: How to Get Them to Talk

Lecture 8: Practice Writing Emails

Lecture 9: How to Run a Customer Interview Correctly

Lecture 10: Putting the GO in Pokemon Go

Lecture 11: Good Questions, Bad Questions

Lecture 12: Building User Personas Off Your Interviews

Lecture 13: Real World Example of a User Persona

Lecture 14: The Product Manager & The Data Diet

Lecture 15: Section 6: Review & Recap

Chapter 7: Designing and Running Experiments

Lecture 1: What is an MVP?

Lecture 2: How do product managers think about MVPs?

Lecture 3: 7 steps to running an MVP experiment

Lecture 4: Identifying your assumptions

Lecture 5: FOLLOW ALONG: Let's identify the assumptions for Zirx

Lecture 6: Finding the riskiest assumption of them all

Lecture 7: Making decisions: The risk / difficulty square

Lecture 8: What is a hypothesis?

Lecture 9: Putting together a hypothesis

Lecture 10: FOLLOW ALONG: Identifying Zirx's hypothesis

Lecture 11: What's a minimum criteria for success?

Lecture 12: Creating a formula for your MCS

Lecture 13: OPTIONAL: Making the calculation for startups

Lecture 14: MVP techniques: emails, shadows, & whoops

Lecture 15: More MVP techniques: walk me throughs & pitch experiments

Lecture 16: Even more MVP techniques: bellhops, Dorothy, & Frankensteins

Lecture 17: In depth: Email based MVPs

Instructors

Cole Mercer
Product Nerd | Ex-Lead PM @ SoundCloud, VP PM @ Semrush
Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder

Rating Distribution

1 stars: 347 votes
2 stars: 819 votes
3 stars: 5313 votes
4 stars: 20381 votes
5 stars: 31354 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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