Behavioral Economics Fundamentals

Behavioral Economics Fundamentals, available at Free, has an average rating of 4.8, with 5 lectures, 1 quizzes, based on 113 reviews, and has 1991 subscribers.

You will learn about The basics (without math) of what behavioral economics is. Why humans calculate values by feel and not always rationally. Why social interactions and pressure is important. A basic framework of nudges and behavior change. What the "fear of loss" is. This course is ideal for individuals who are Anyone interested in beginning to learn about the field of behavioral economics. It is particularly useful for Anyone interested in beginning to learn about the field of behavioral economics.

Enroll now: Behavioral Economics Fundamentals

Summary

Title: Behavioral Economics Fundamentals

Price: Free

Average Rating: 4.8

Number of Lectures: 5

Number of Quizzes: 1

Number of Published Lectures: 5

Number of Published Quizzes: 1

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

The basics (without math) of what behavioral economics is.
Why humans calculate values by feel and not always rationally.
Why social interactions and pressure is important.
A basic framework of nudges and behavior change.
What the "fear of loss" is.

Who Should Attend

Anyone interested in beginning to learn about the field of behavioral economics.

Target Audiences

Anyone interested in beginning to learn about the field of behavioral economics.

There is so much great research about behavioral economics. It’s powerful, useful, and important. However, because of its complexity (and math) it can scare some people off and is only now just starting to become mainstream. This course helps introduce the basic concepts of behavioral economics in a completely math free way. It is based on Guthrie’s book I Love You, Now Read This Book. (It’s About Human Decision Making and Behavioral Economics).

This course is fun, easy to understand, and backed up by the research. The instructor, Guthrie, has personally read hundreds of the academic papers to know and understand the research first hand.

Topics in this course include:

An introduction to the big ideas of behavioral economics
How humans calculate by feel (and not as a rational actor)
Nudges, mandates, coercions, and manipulations
The importance of social interactions and pressure
The fear of loss
The Behavioral Design Process

Who Is This Course For?

Researchers
Marketing professionals
Project Managers
Economists (or Econ-curious)
Anyone interested in behavioral science
Anyone who wants to understand human behavior and decision making

About The Instructor: Guthrie Weinschenk, J.D.

Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney.

He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. He is the host of the podcast Human Tech and author of I Love You, Now Read This Book. (It’s About Human Decision Making and Behavioral Economics). Guthrie currently lives in Chicago, IL.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Behavioral Economics Fundamentals Lesson 1

Lecture 2: Humans Calculate By Feel Exercise

Lecture 3: Social Interactions and Pressure Exercise

Lecture 4: Behavioral Economics Fundamentals Lesson 2

Lecture 5: Fear of Loss Exercise

Instructors

Guthrie Weinschenk
COO of The Team W

Rating Distribution

1 stars: 2 votes
2 stars: 2 votes
3 stars: 12 votes
4 stars: 34 votes
5 stars: 64 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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