Better Storytelling for Business

Better Storytelling for Business, available at $39.99, has an average rating of 4.05, with 41 lectures, 1 quizzes, based on 79 reviews, and has 522 subscribers.

You will learn about Review and understand the principles of good storytelling Develop compelling business stories Learn how to be a more persuasive storyteller Harness and hone better business communication techniques This course is ideal for individuals who are This course is aimed at business professionals who wish to present a more compelling and persuasive business case It is particularly useful for This course is aimed at business professionals who wish to present a more compelling and persuasive business case.

Enroll now: Better Storytelling for Business

Summary

Title: Better Storytelling for Business

Price: $39.99

Average Rating: 4.05

Number of Lectures: 41

Number of Quizzes: 1

Number of Published Lectures: 41

Number of Published Quizzes: 1

Number of Curriculum Items: 47

Number of Published Curriculum Objects: 47

Original Price: £44.99

Quality Status: approved

Status: Live

What You Will Learn

Review and understand the principles of good storytelling
Develop compelling business stories
Learn how to be a more persuasive storyteller
Harness and hone better business communication techniques

Who Should Attend

This course is aimed at business professionals who wish to present a more compelling and persuasive business case

Target Audiences

This course is aimed at business professionals who wish to present a more compelling and persuasive business case

Have you ever wondered why some people engage, persuade and influence more than others? Do you reach and hold an audiences attention? Can you change minds, thoughts and behaviours? Would you like to?

Storytelling techniques have the power to shift opinion, to make messages more memorable and they can lead to positive responses in those you seek to involve and inspire.�

In this course on better Storytelling for Business, we’ll look at the ingredients to what makes a compelling story, what makes some messages more persuasive than others and how to structure your story in a way that is easy to follow and leaves a lasting impression.

We’ll set out on a journey, to make a business case – and to show how stories can make business communication more compelling – whatever the setting.�

It may be that you have a proposal or pitch to put together, an important announcement that will affect the lives of others, a presentation to generate sales. Perhaps you have a media interview lined up and need your answers to inform and influence. Maybe you’d like to use better storytelling techniques to boost your following on social media.�

This course will help you to develop content, make better connections with existing audiences and help you to reach and resonate with new ones.�

So, if you want to improve storytelling to change minds, influence thoughts and affect behaviour – enrol now.

Course Curriculum

Chapter 1: What's in this course?

Lecture 1: What will I learn in Storytelling for Business?

Chapter 2: About the Instructor

Lecture 1: Course Instructor

Chapter 3: Introduction

Lecture 1: Welcome to Storytelling for Business

Chapter 4: Once upon a Time: Origins of Storytelling

Lecture 1: Origins of Storytelling

Chapter 5: Basic Instinct

Lecture 1: A Basic Instinct

Chapter 6: Outcomes & Objectives

Lecture 1: Outcomes

Chapter 7: Actions & Reactions

Lecture 1: Actions and Reactions | Part One

Lecture 2: Actions & Reactions | Example | Awareness Test

Lecture 3: Actions and Reactions | Part Two

Chapter 8: The Need for Evidence

Lecture 1: Need for Evidence | Part One

Lecture 2: Need for Evidence | Example | Water Conservation Facts

Lecture 3: Need for Evidence | Part Two

Chapter 9: Stories that Stick

Lecture 1: Stories that Stick | Part One

Lecture 2: Stories That Stick | Example | Road Safety Advert

Lecture 3: Stories that Stick | Part Two

Chapter 10: Why Words Matter

Lecture 1: Words Matter

Chapter 11: Stir the Senses

Lecture 1: Stir the Senses

Chapter 12: Heroes and Villains

Lecture 1: Heroes and Villains | Part One

Lecture 2: Heroes & Villains | Example 1 | BlackBerry

Lecture 3: Heroes & Villains | Part Two

Lecture 4: Heroes & Villains | Example 2 | Berocca

Lecture 5: Heroes & Villains | Part Three

Lecture 6: Heroes & Villains | Further example | Amy Cuddy's TED talk

Chapter 13: Making a Case

Lecture 1: Make a Compelling Case

Chapter 14: Know your Audience

Lecture 1: Know your Audience

Lecture 2: Know your Audience | Example | Ken Robinson

Chapter 15: Story Themes and Structures

Lecture 1: Themes & Structures | Part One

Lecture 2: Themes & Structures | Example | Google Reunion

Lecture 3: Themes & Structures | Part Two

Lecture 4: Themes & Structures | Example | Benjamin Zander

Lecture 5: Themes & Structures | Part Three

Chapter 16: The Role of the Storyteller

Lecture 1: Role of the Storyteller | Part One

Lecture 2: Role of the Storyteller | Example | Zac Goldsmith

Lecture 3: Role of the Storyteller | Part Two

Chapter 17: Who's Best to Tell your Story?

Lecture 1: Who Should Tell your Story?

Chapter 18: A Call to Action

Lecture 1: Call to Action

Chapter 19: Leading Phrases

Lecture 1: Leading Phrases | Part One

Lecture 2: Leading Phrases | Example

Lecture 3: Leading Phrases | Part Two

Chapter 20: The 4Ps

Lecture 1: The 4 P's

Chapter 21: That's All Folks!

Lecture 1: That's All Folks!

Instructors

communication360 online
A talented team of communication specialists
Dominic Green
Communication Consultant

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 11 votes
4 stars: 27 votes
5 stars: 40 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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