Biotech and Specialty Pharma: Sales, Marketing, and Data 101

Biotech and Specialty Pharma: Sales, Marketing, and Data 101, available at $44.99, has an average rating of 4, with 11 lectures, based on 7 reviews, and has 862 subscribers.

You will learn about Understand the Biotech industry Understand the types of syndicated data available and used Understand why the industry is important Understand how data can be used to drive the best patient outcome This course is ideal for individuals who are Beginner business analysts and IT professionals in the Biotech space It is particularly useful for Beginner business analysts and IT professionals in the Biotech space.

Enroll now: Biotech and Specialty Pharma: Sales, Marketing, and Data 101

Summary

Title: Biotech and Specialty Pharma: Sales, Marketing, and Data 101

Price: $44.99

Average Rating: 4

Number of Lectures: 11

Number of Published Lectures: 11

Number of Curriculum Items: 11

Number of Published Curriculum Objects: 11

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the Biotech industry
Understand the types of syndicated data available and used
Understand why the industry is important
Understand how data can be used to drive the best patient outcome

Who Should Attend

Beginner business analysts and IT professionals in the Biotech space

Target Audiences

Beginner business analysts and IT professionals in the Biotech space

Intended for IT professionals supporting sales and marketing in biotech or specialty care companies or business units. If you are in sales, marketing, sales ops, marketing ops, or commercial excellence, you will learn a lot too. I will provide many examples of how specialty contrasts with primary care.

In this course, learn about:

Payers, Plans, and Formularies
Patient Hubs
Specialty Distribution and data
Specialty Pharmacy and data

Learn about industry EDI formats used to communicate sales, inventory, returns/chargebacks. Why is it important to track inventory? Is there a standard format?

Learn about the selection process for specialty pharmacies. What type of data Specialty Pharmacies can send back to the manufacturer: de-identified patient demographics data, prescription, referrals, dosage, etc. Which specialty pharmacy chains are the biggest? Do specialty pharmacies sub-specialize in particular therapeutic areas?

Learn the different types of formulary tiers, and co-pay differences. What are open and closed formularies?

Learn about the role of the patient hubs in raising awareness for disease states, the communities they build, and how they may help patient find ways to pay for their treatment. What services do patient hubs provide? Why sign up for patient hubs?

What are patient assistance programs? What is co-pay?

I hope that you will enjoy this course!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What are specialty pharmacies?

Lecture 3: Insurance: What are Payers and Plans?

Lecture 4: Insurance: What are Formularies?

Lecture 5: What is a Patient Hub?

Lecture 6: Top 10 lists: Biotech, Oncology, etc.

Chapter 2: Data

Lecture 1: Specialty Distribution Data

Lecture 2: Direct Sales and Inventory Deep Dive

Lecture 3: Specialty Pharmacy Data

Lecture 4: Hands on Exercise: Generate Specialty Pharmacy Test Data

Lecture 5: Syndicated Data: Prescription Data

Instructors

Peter Yeung
18 year veteran of the pharmaceutical sales and marketing

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 4 votes
5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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