Brand Builder Course

Brand Builder Course, available at $44.99, with 6 lectures.

You will learn about Research & Discovery: Learn how to conduct an audit of your business and discover the key pillars of your identity. Messaging: Understand the importance of a consistent messaging, and identify messaging elements your brand needs — voice & tone, messaging pillars, tagline etc. Drafting Concepts: Uncover sources of inspiration — other brands, art, or even everyday objects — and find out how to create a mood board. Creating Guidelines: Determine the rules you’ll use to maintain your branding across applications, from color palette to typography to hierarchy. Brand Applications: Identify where you’ll apply your brand and get advice on best practices for creating deliverables such as a website or social media content. This course is ideal for individuals who are This course is for entrepreneurs and small businesses that are preparing to launch their company or existing businesses that are looking to rebrand. It is particularly useful for This course is for entrepreneurs and small businesses that are preparing to launch their company or existing businesses that are looking to rebrand.

Enroll now: Brand Builder Course

Summary

Title: Brand Builder Course

Price: $44.99

Number of Lectures: 6

Number of Published Lectures: 6

Number of Curriculum Items: 6

Number of Published Curriculum Objects: 6

Original Price: $34.99

Quality Status: approved

Status: Live

What You Will Learn

Research & Discovery: Learn how to conduct an audit of your business and discover the key pillars of your identity.
Messaging: Understand the importance of a consistent messaging, and identify messaging elements your brand needs — voice & tone, messaging pillars, tagline etc.
Drafting Concepts: Uncover sources of inspiration — other brands, art, or even everyday objects — and find out how to create a mood board.
Creating Guidelines: Determine the rules you’ll use to maintain your branding across applications, from color palette to typography to hierarchy.
Brand Applications: Identify where you’ll apply your brand and get advice on best practices for creating deliverables such as a website or social media content.

Who Should Attend

This course is for entrepreneurs and small businesses that are preparing to launch their company or existing businesses that are looking to rebrand.

Target Audiences

This course is for entrepreneurs and small businesses that are preparing to launch their company or existing businesses that are looking to rebrand.

You can have a product or business idea but it doesn’t mean you have a brand. Having a brand is about telling story, your whole purpose & why behind that product, service, business idea. Learn how to create a brand strategy, visual identity, and messaging with a quick and seamless approach. The Brand Builder Course is for entrepreneurs and small businesses looking to build an authentic brand with impact. Complete with real world examples, brand exercises and worksheets. Includes 5 chapters, 12 lessons, 3 worksheets and lifetime access.

Course Benefits:Differentiate | Add value and credibility to your product or service | Build brand affinity | Cultivate a community | Amplify customer demand

About the Instructor:
Anastasia Salazar is the founder and Creative Director of Anastasia Salazar Ltd. She has 9+ years of branding and design experience. Some notable clients include Google, Facebook, Allbirds, Twitter, Oscar de la Renta and Oculus.

Curriculum Overview:

Research & Discovery
Learn how to conduct an audit of your business and discover the key pillars of your identity through guided conversations and analyzing the competitive landscape and target audience.

Messaging
Understand the importance of a consistent messaging, and identify the key messaging elements your brand needs — voice & tone, messaging pillars, tagline, etc.

Drafting Concepts
Uncover sources of inspiration — other brands, art, or even everyday objects — and find out how to create a mood board. Hear tips on translating this research into your visual identity, and revising it to perfection.

Creating Guidelines
Determine the rules you’ll use to maintain your branding across a wide variety of applications, from color palette to typography to hierarchy and more.

Brand Applications
Identify where you’ll apply your brand and get advice on best practices for creating deliverables such as a website or social media content.

Worksheets:Target Audience Personas | Questionnaire to guide your brand messaging | Brand Scales | First Steps Checklist
These worksheets are available as a downloadable PDF or editable online in Figma.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Brand Builder Course Part 1 Research and Discovery

Lecture 1: Research & Discovery

Chapter 3: Brand Builder Course Part 2 Messaging

Lecture 1: Messaging

Chapter 4: Brand Builder Course Part 3 Concepting

Lecture 1: Concepting

Chapter 5: Brand Builder Course Part 4 Creating Guidelines

Lecture 1: Creating Guidelines

Chapter 6: Brand Builder Course Part 5 Brand Applications

Lecture 1: Brand Applications

Instructors

Anastasia Salazar
Branding and Design Expert

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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