Brand Management: Build Successful Long Lasting Brands

Brand Management: Build Successful Long Lasting Brands, available at $79.99, has an average rating of 4.37, with 40 lectures, based on 628 reviews, and has 2739 subscribers.

You will learn about Plan successful brand Grow your brand Learn how to brand 360 degrees Develop a Valuable and Lasting Brand This course is ideal for individuals who are marketing managers or brand managers or marketing students or business owners or start-up companies It is particularly useful for marketing managers or brand managers or marketing students or business owners or start-up companies.

Enroll now: Brand Management: Build Successful Long Lasting Brands

Summary

Title: Brand Management: Build Successful Long Lasting Brands

Price: $79.99

Average Rating: 4.37

Number of Lectures: 40

Number of Published Lectures: 39

Number of Curriculum Items: 40

Number of Published Curriculum Objects: 39

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Plan successful brand
Grow your brand
Learn how to brand 360 degrees
Develop a Valuable and Lasting Brand

Who Should Attend

marketing managers
brand managers
marketing students
business owners
start-up companies

Target Audiences

marketing managers
brand managers
marketing students
business owners
start-up companies

What companies like Apple, Facebook, Coca-Cola, Mercedes, Armani have in common?

They are recognized as Brands able to deliver something people love: a superior product experience compare to their competitors.

Brand Management: Build Successful Brands will teach you step-by-step on how to create amazing brands that are worth money.

The course is led by International Thought Leader on Brand Strategy Prof. Leslie de Chernatony, best seller author and professor in leading Universities.

This course starts with the foundations of brand management. It will open by considering some of the issues involved in nurturing brands. To manage brands effectively, there needs to be a consensus about the nature of the brand in question. As brands are intangible assets, a framework will be presented to characterize the quality of a brand. One of the problems is that an inconsistent approach to supporting the brand may result, so a framework to manage this will be discussed. Ways of building more emotion into a brand will be explored.

Effective brand strategy necessitates taking a pan-company perspective to understand the organization’s competencies, identify new opportunities, and leverage the advantage of corporate culture to deliver the brand promise. Brand success does not result just from focusing on customers, but rather from adopting a more balanced perspective by addressing stakeholders. In an era when it is easy to copy what a brand can deliver (functional values), it is more challenging to replicate how the brand is delivered (emotional values). This session will address how by looking inside and outside an organization, brands can grow and be sustained. It will open by presenting a model to strategically grow and support brands, “From brand vision to brand evaluation.” After explaining the model, the different elements of the model will be explored to show how the model can be used to develop valuable brands.

Course Curriculum

Chapter 1: Principles of Brand Management

Lecture 1: Intro to Principles of Brand Management Course

Lecture 2: Nurturing Brands

Lecture 3: Defining brands

Lecture 4: Brands matter

Lecture 5: Brands promises

Lecture 6: Brands promises hierarchy

Chapter 2: 360 Branding

Lecture 1: 360 Brand experience

Lecture 2: Designing memorable experience

Lecture 3: Evolutionary Interpretations

Lecture 4: Characteristics of successful brands 1

Lecture 5: Characteristics of successful brands 2

Chapter 3: Brand Differentiation

Lecture 1: Brand differentiation 1

Lecture 2: Brand differentiation 2

Lecture 3: Added value

Lecture 4: The importance of surround

Lecture 5: Service mapping

Lecture 6: Added value of co-creation

Chapter 4: Strategic Brand Management

Lecture 1: Intro to Strategic Brand Management

Lecture 2: Growing Brands

Lecture 3: Model of strategic brand building process

Chapter 5: Brand Vision

Lecture 1: Brand vision – Envisioned future

Lecture 2: Brand vision – Brand purpose

Lecture 3: Brand vision – Brand value

Lecture 4: Learning history

Lecture 5: Organisational culture

Lecture 6: Competing values frameworks

Chapter 6: Staff as Brand Builders

Lecture 1: Staff as brand builders

Lecture 2: Aligning brand – staff values

Lecture 3: Brand objectives

Lecture 4: Need states in yoghurts

Chapter 7: Brand Audit

Lecture 1: Audit brandsphere – Corporation

Lecture 2: Audit brandsphere – Distributors

Lecture 3: Audit brandsphere – Consumers

Lecture 4: Audit brandsphere – Competitors

Lecture 5: Audit brandsphere – Marketing environments

Chapter 8: Brand Evaluation

Lecture 1: Brand essence

Lecture 2: Brand resourcing

Lecture 3: Brand evaluation 1

Lecture 4: Brand evaluation 2

Instructors

Oxford Learning Lab
Professional Marketing Courses by Top Experts

Rating Distribution

1 stars: 13 votes
2 stars: 34 votes
3 stars: 115 votes
4 stars: 236 votes
5 stars: 230 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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