Brand Strategy: Real Advice from the CMO of Starbucks

Brand Strategy: Real Advice from the CMO of Starbucks, available at $44.99, has an average rating of 4, with 7 lectures, based on 1 reviews, and has 2 subscribers.

You will learn about Understand what a brand is and develop a brand strategist's mindset Gain insights from the experiences of managing iconic brands like Disney and Starbucks Learn principles and actions that drive positive brand outcomes and long-term brand success Integrate brand into company decision-making and business strategy Use data to enhance your brand strategy Measure the impact of brand This course is ideal for individuals who are Business Owners or Entrepreneurs or Brand Managers or Marketers or Mid-level Employees or Anyone with a general interest in business and brand strategy It is particularly useful for Business Owners or Entrepreneurs or Brand Managers or Marketers or Mid-level Employees or Anyone with a general interest in business and brand strategy.

Enroll now: Brand Strategy: Real Advice from the CMO of Starbucks

Summary

Title: Brand Strategy: Real Advice from the CMO of Starbucks

Price: $44.99

Average Rating: 4

Number of Lectures: 7

Number of Published Lectures: 7

Number of Curriculum Items: 7

Number of Published Curriculum Objects: 7

Original Price: $74.99

Quality Status: approved

Status: Live

What You Will Learn

Understand what a brand is and develop a brand strategist's mindset
Gain insights from the experiences of managing iconic brands like Disney and Starbucks
Learn principles and actions that drive positive brand outcomes and long-term brand success
Integrate brand into company decision-making and business strategy
Use data to enhance your brand strategy
Measure the impact of brand

Who Should Attend

Business Owners
Entrepreneurs
Brand Managers
Marketers
Mid-level Employees
Anyone with a general interest in business and brand strategy

Target Audiences

Business Owners
Entrepreneurs
Brand Managers
Marketers
Mid-level Employees
Anyone with a general interest in business and brand strategy

Take a journey into brand strategy with the former Head of Brand Management of The Walt Disney Company and Chief Marketing Officer of Starbucks. Learn what a brand is, how Disney and Starbucks built iconic brands and how brand strategy can directly impact the financial performance of a company.

In this course, you will learn from:

Matt Ryan

CEO, Soli Organic
CMO, Starbucks

After graduating from Harvard, Matt started his career in advertising before joining The Walt Disney Company where he scaled the ranks to Senior Vice President in charge of Disney’s brand management. He then joined Starbucks as Chief Strategy Officer and later Chief Marketing Officer where he oversaw the company’s brand, strategy, marketing and catalyzed the growth of the Starbucks mobile app. As CEO of Soli Organic, he is leading a late stage startup to create the first household brand in organic produce.

What people are saying about this course…

“Concise advice from a top shelf expert.”

“This is a great beginner’s view on the purpose of branding and why it should drive your business strategy.”

“This course helped our team better understand the importance of brand strategy and solidified some key decisions we are making for our business.”

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Course Content

Lecture 1: What is a Brand?

Lecture 2: Two Iconic Brands

Lecture 3: Start with the Customer

Lecture 4: Brand Tactics

Lecture 5: Brand is Strategy

Lecture 6: Data-Fueled Brand Strategy

Instructors

Pareto Labs
Where Business Education Meets Entertainment

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 1 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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