Business Development Executive Coaching 4 Cold Calling Sales

Course Curriculum

Chapter 1: The Keys to Success in Lead Generation Business Development and Sales

Lecture 1: The Keys to Success in Lead Generation Business Development and Sales

Chapter 2: Lead Generation Business Development and Sales: Setting Priorities & Objectives

Lecture 1: Why you have to Set Priorities and Objectives

Lecture 2: Six Reasons this Course is Vital for Your Business Development

Lecture 3: Discover the Six Key Steps to Business Development Success

Lecture 4: Setting Out the Plan of Campaign and Why you need one!

Lecture 5: Revealed! The Internal and External Business Development Objectives you must set

Lecture 6: I am going to tell you who REALLY pays your bills!

Lecture 7: Let's quickly recap on what we have covered…

Chapter 3: Business Development and Sales: Market Segmentation

Lecture 1: So, What is Market Segmentation all about? Why bother?

Lecture 2: Discover How you can Segment YOUR market

Lecture 3: Will this Client EVER hire you? Why Business Development Priorities are vital!

Lecture 4: Just in case you didn't get it, here is a review of this Section

Chapter 4: Understanding Online and Social Media Marketing

Lecture 1: The 4 Ps of Marketing

Lecture 2: Push vs Pull Marketing

Lecture 3: Three Types of Marketing Campaigns

Lecture 4: Get Your Marketing Off the Ground – Know Your Customer

Lecture 5: How to Write an Effective Marketing Message

Lecture 6: The Importance of Marketing Management

Lecture 7: Choosing Marketing Channels – Online

Lecture 8: Choosing Marketing Channels – Offline

Lecture 9: Online Marketing – What is Search Engine Marketing?

Lecture 10: Online Marketing – What is Content Marketing?

Lecture 11: Online Marketing – Simple Seven Step Content Marketing Strategy

Lecture 12: Online Marketing – What is Video Marketing?

Lecture 13: Online Marketing – Effective Video Marketing Strategies

Lecture 14: Online Marketing – 15 Ways to Exploit Video Marketing

Lecture 15: Online Marketing – Why you must use Email Marketing

Lecture 16: Online Marketing – Social Media Marketing

Lecture 17: How to Find Keywords Part 1

Lecture 18: How to Find Keywords Part 2

Chapter 5: Online Business Development and Sales Strategies for Entrepreneurs

Lecture 1: Understanding the Key Principles of Selling Online

Lecture 2: How Can You Add Value?

Lecture 3: Creating Products Aligned to Your Customer Needs

Lecture 4: Creating a Sales Funnel

Lecture 5: How to Drive Traffic to Your Funnel

Lecture 6: How to Turn Traffic into Leads

Lecture 7: How to Measure Your Online Marketing Campaigns

Lecture 8: Repeating the Social Sales Cycle

Chapter 6: How to Build Your Email List to Grow Your Business and Sales

Lecture 1: Creating a Lead Magnet Funnel for your Email List – Introduction

Lecture 2: Understanding the Lead Funnel Process

Lecture 3: Creating Your Lead Magnet

Lecture 4: Creating a Promotional Video

Lecture 5: How to Create a Sign Up Page with a Promotional Video

Lecture 6: How to Create a Sign Up Page without a Promotional Video

Lecture 7: How to Create a New Email in aWeber

Lecture 8: How to Create a New Sign Up Form in aWeber

Lecture 9: How to Create Your First Follow On Message in aWeber

Lecture 10: How to Set Up a Thank You Page and Why

Lecture 11: Creating a Thank You Page in Lead Pages

Lecture 12: How to Create a Success Page for your Lead Magnet

Chapter 7: Business Development and Sales: Team Issues

Lecture 1: Do You Have a Team? Get them Organised and make them Effective!

Lecture 2: Are you wasting valuable Time and Resources? Don't be – find out how here!

Lecture 3: Get your Team working together – pulling together! Focus is the Key!

Lecture 4: OK, before we go on, another quick fire summary of what we have covered!

Chapter 8: Optimising your Business Development Systems, Presentations and Reports

Lecture 1: So, What Presentations and Reports are you going to use! Find out!

Lecture 2: Don't waste time with Presentations – Discover how to create them the smart way!

Lecture 3: How to do your homework on your Prospective Clients – Once!

Lecture 4: How many reports do you need? Find out why the answer is 3!

Lecture 5: How to create a fast and effective Marketing Report!

Lecture 6: Lets quickly go over what we have covered here!

Chapter 9: Business Development and Sales: Cold Calling to Get the First Meeting

Lecture 1: It is all about getting your First Meeting! Find out how the Winners do it!

Lecture 2: Revealed: The Essential System to generating more meetings than you can attend!

Lecture 3: Does it matter who you are talking to? You bet it does!

Lecture 4: Communicate Competence with Confidence – How to do this!

Lecture 5: Let me take you through this again, to be sure you have got it!

Lecture 6: Bonus: Let me show you how NOT to take No for an answer!

Chapter 10: Business Development and Sales: The First Meeting

Lecture 1: Don't make your First Meeting your Last Meeting!

Lecture 2: How to handle yourself so that you don't crash and burn!

Lecture 3: Sell your Competence: If you've got it, here is how to flaunt it (the RIGHT way)

Lecture 4: Discover your MOST important goal for this Meeting – its not what you think!

Lecture 5: OK, time for another quick summary – are you still with me?

Chapter 11: Business Development and SalesThe Second and Third Meetings

Lecture 1: First Meeting over. Now here is the Game Plan for the next stage!

Lecture 2: Discover what you need to do next with the Key Decision Maker!

Lecture 3: How and Why you need to get your Brain around HIS business!

Lecture 4: Are you selling what he wants to buy? Or, what you want to sell?

Lecture 5: Wrap Up Time – I want to know you really get this!

Chapter 12: Business Development and Sales: The Sales Pitch

Lecture 1: Now we come to the Crux of the matter: Ready to Pitch?

Lecture 2: What you need to do before the Pitch: How to avoid Screw Ups!

Lecture 3: At the Pitch: Now let me show you how to play to Win!

Lecture 4: Don't mess up the Deal Economics – here is how to avoid getting it wrong!

Lecture 5: Persistence Pays – Discover what you need to do after the Pitch Meeting!

Lecture 6: How to avoid wasting time with time wasters!

Lecture 7: OK, quick summary before we press on. This section is really vital!

Chapter 13: Business Development and Sales: After the Sales Pitch

Lecture 1: Get more guidance on the best ways to close your deal!

Lecture 2: Don't mess up now! Avoid these all too common sales mistakes!

Lecture 3: Why you could STILL be talking to the wrong guy – and how to know if you are!

Lecture 4: Discover my Framework to ensure that you are not wasting your own time!