Business Development: Grow With Strategic Relationships

Course Curriculum

Chapter 1: Introduction and welcome

Lecture 1: Introduction and welcome to this business development course

Lecture 2: Difference: business development vs. B2C vs. B2B. Long-term strategy

Lecture 3: Situations: product development, brand leverage, marketing, info-sharing

Chapter 2: Case studies and examples of real businesses and business development options

Lecture 1: Examples of my own business development deals – section introduction

Lecture 2: Case studies and examples of real businesses and business development options

Lecture 3: B2B business development partnership example

Lecture 4: Example of a business development deal that didn't work out – why

Lecture 5: Example: joint venture business development partnership to make something new

Chapter 3: Examples of business development deals among big brands

Lecture 1: Section introduction – examples of big brands working together

Lecture 2: The fashion industry and the garment industry

Lecture 3: Business development examples for an Elearning company

Chapter 4: How to get noticed by potential partners you want to work with

Lecture 1: Section introduction – increasing the chances of your partner outreach efforts

Lecture 2: A creative way to get noticed by potential partners

Lecture 3: Ways of appearing more attractive for promotional partnerships

Lecture 4: Other ways to network and get attention

Chapter 5: How to start good business development relationships

Lecture 1: Start business relationships by networking in your niche – trust is imperative

Lecture 2: Bad business development cold pitch example

Lecture 3: Example of a good business development cold pitch

Lecture 4: Using social media (LinkedIn and Facebook) for B2B sales & business development

Chapter 6: What to do in first meetings

Lecture 1: Strategies to start an initial business development meeting

Lecture 2: Script elements for your first business development meeting or call

Lecture 3: How to follow up the first business development meeting or call

Lecture 4: Example of a real follow-up email and a mistake I made

Chapter 7: Business card networking – build your network, Rolodex, business relationships

Lecture 1: Business card networking section introduction

Lecture 2: Body language for successful networking

Lecture 3: Short pitch under 30 seconds

Chapter 8: Deal terms and some negotiation tactics

Lecture 1: Introduction to negotiation in a way that strengthens the relationship

Lecture 2: The #1 most important negotiation tactic for partners to want your relationship

Lecture 3: Bad-cop, good-cop negotiation technique

Lecture 4: Who should name the first price?

Lecture 5: B.A.T.N.A, bluffing, and when to walk away

Lecture 6: When negotiating too much is a bad idea and backfires

Lecture 7: If you have aggressive dialog partners, here are ways to make them calm

Lecture 8: How to deliver bad news in a negotiation to get better results

Chapter 9: What not to do – errors when pitching

Lecture 1: What not to do – errors when pitching

Chapter 10: Using meeting-scheduling software for increased time management & organization

Lecture 1: Introduction to a scheduling software for booking meetings and appointments

Lecture 2: How to set up Hubspot appointment scheduling software

Lecture 3: Sending out the appointment-scheduling invitation with your schedule link

Chapter 11: Introduction emails internal to your company and external

Lecture 1: How to send an introduction email

Lecture 2: How to gracefully and professionally reply to an introduction email

Chapter 12: Tip for keeping your business development partnerships positive

Lecture 1: Tip for keeping your business development partnerships positive

Chapter 13: Conclusion – thank you for being a great student

Lecture 1: Course certificate for this business development course – how to get it

Lecture 2: Thank you for being a great student in this business development course