Business English: Marketing And Sales
Business English: Marketing And Sales, available at $19.99, has an average rating of 4.55, with 21 lectures, based on 27 reviews, and has 126 subscribers.
You will learn about Top marketing terminology Top sales terminology Create a value proposition Learn to pitch your business Learn about sales copywriting Learn about sales conversion rates History and fundamentals of marketing Learn about sales cycles This course is ideal for individuals who are The ideal student for this course is either a marketing or sales employee early in their career, or second-language English speakers who must discuss marketing and sales at work It is particularly useful for The ideal student for this course is either a marketing or sales employee early in their career, or second-language English speakers who must discuss marketing and sales at work.
Enroll now: Business English: Marketing And Sales
Summary
Title: Business English: Marketing And Sales
Price: $19.99
Average Rating: 4.55
Number of Lectures: 21
Number of Published Lectures: 21
Number of Curriculum Items: 21
Number of Published Curriculum Objects: 21
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Top marketing terminology
- Top sales terminology
- Create a value proposition
- Learn to pitch your business
- Learn about sales copywriting
- Learn about sales conversion rates
- History and fundamentals of marketing
- Learn about sales cycles
Who Should Attend
- The ideal student for this course is either a marketing or sales employee early in their career, or second-language English speakers who must discuss marketing and sales at work
Target Audiences
- The ideal student for this course is either a marketing or sales employee early in their career, or second-language English speakers who must discuss marketing and sales at work
In the dynamic and competitive world of business, effective communication is paramount, especially in the realms of marketing and sales.
This course is meticulously crafted to empower professionals with the language skills and strategic insights needed to excel in these critical domains. If you are a new marketer, sales representative, or an entrepreneur looking to enhance your business communication, this course is your gateway to mastering the art of persuasive and impactful language.
Course Overview: Essential Business English Terminology for Marketing and Sales
The course kicks off with a comprehensive exploration of the specialized terminology and language nuances specific to marketing and sales. From market segmentation and branding to lead generation and customer acquisition, you will gain a deep understanding of key terms essential for effective communication in these fields. Engaging real-world examples will solidify your grasp of business English within the context of marketing and sales.
Crafting Compelling Customer Value Propositions
A successful marketing strategy begins with a compelling Customer Value Proposition (CVP). You’ll learn the art of articulating your product or service’s unique value in a way that resonates with your target audience. We delve into the psychology of consumer needs, analyze successful CVPs, and guide you in creating your own impactful propositions. By the end of this course, you’ll possess the linguistic dexterity to communicate value propositions persuasively and memorably.
Mastering the Business Pitch
Crafting and delivering a persuasive business pitch is a crucial skill for anyone involved in sales or business development. This module focuses on the structure, language, and delivery techniques that make a pitch effective. Participants will have the opportunity to develop and refine their own pitches, receiving constructive feedback from peers and instructors. Through practical exercises and role-playing scenarios, you’ll build confidence in presenting your business or product with clarity and conviction.
Navigating the Sales Cycle with Precision
Understanding the intricacies of the sales cycle is fundamental to achieving success in sales. This module provides a detailed exploration of the stages of the sales cycle, from prospecting and qualifying leads to closing deals and fostering long-term customer relationships. Participants will gain the language skills to navigate each stage effectively, including handling objections, negotiating terms, and maintaining professionalism throughout the process.
Why Enroll:
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Practical Application: The course emphasizes real-world applications, allowing participants to immediately apply newly acquired language skills to their professional contexts.
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Interactive Learning: Engage in interactive discussions, role-playing exercises, and collaborative projects to reinforce your understanding of business English in marketing and sales.
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Expert Instruction: Learn from seasoned instructors with extensive experience in both language education and marketing/sales, ensuring a well-rounded and industry-relevant learning experience.
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Networking Opportunities: Connect with professionals from diverse industries, fostering a supportive learning community and potential business collaborations.
Elevate your business communication skills and unlock new opportunities with “Business English for Marketing and Sales Mastery.” Enroll today to embark on a transformative journey toward becoming a confident and effective communicator in the competitive world of marketing and sales.
Course Curriculum
Chapter 1: Introduction and welcome
Lecture 1: Introduction and welcome
Chapter 2: Basic marketing and sales terminology
Lecture 1: Top marketing terms
Lecture 2: Sales terms
Chapter 3: Sales terminology and what to expect for different sales
Lecture 1: Pricing and sales lifecycle depending on the price and nature of the product
Lecture 2: How the sales lifecycle works for B2B companies
Chapter 4: Effectively communicating your product or service value proposition
Lecture 1: Section introduction – your value proposition options
Lecture 2: Examples of real unique value propositions
Lecture 3: Unique value proposition exercise
Lecture 4: Sales copywriting and increasing your sales conversion rate
Lecture 5: Leading key performance indicators and trailing key performance indicators
Chapter 5: How to pitch your business
Lecture 1: Body language for successful networking
Lecture 2: Short pitch under 30 seconds
Chapter 6: Great thinkers in marketing
Lecture 1: Section introduction
Lecture 2: Steve Blank and the Customer Development methodology
Lecture 3: Eric Ries: Minimum Viable Product
Lecture 4: Seth Godin and the Purple Cow
Chapter 7: History of marketing and marketing fundamentals
Lecture 1: Section introduction
Lecture 2: History and economic roots of marketing – what is a market?
Chapter 8: Additional marketing fundamentals
Lecture 1: How to identify your target market
Lecture 2: Example of identifying your target customer demographics and psychographics
Chapter 9: Conclusion
Lecture 1: Conclusion
Instructors
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Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 8 votes
- 5 stars: 17 votes
Frequently Asked Questions
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You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
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