Business Fundamentals: Corporate Strategy

Course Curriculum

Chapter 1: Introduction – What does the course cover? – Welcome onboard!

Lecture 1: What does the course cover?

Chapter 2: The fundamentals – Why companies need a Strategy and how a Strategy helps firms

Lecture 1: Why companies need a Strategy

Lecture 2: Distinguishing Corporate and Business Strategy

Lecture 3: The Mission, Goals, and Values statements

Chapter 3: The industry life cycle model – an invaluable tool for practitioners

Lecture 1: Introducing the industry life cycle model

Lecture 2: Here is why you need to know about the industry lifecycle model

Lecture 3: The introduction stage

Lecture 4: The growth stage – Sales are ramping up

Lecture 5: The maturity stage – It's time to make some money

Lecture 6: The decline stage

Chapter 4: The five forces model: you need this model before investing in an industry

Lecture 1: The five forces model – An invaluable tool for practitioners

Lecture 2: The threat of new entrants

Lecture 3: The threat of substitute goods

Lecture 4: Competitor analysis

Lecture 5: Managing the relationship with suppliers

Lecture 6: The bargaining power of clients

Lecture 7: Applying The Five Forces model in practice

Chapter 5: Game theory applied in a corporate context

Lecture 1: The essence of zero-sum games

Lecture 2: Game theory and why it is useful in Strategy

Lecture 3: Understanding the Prisoner's dilemma and its implications in the business world

Lecture 4: Gametheory shown in practice

Chapter 6: Understanding the concept of competitive advantage

Lecture 1: Internal decision making

Lecture 2: Introducing the company life cycle model

Lecture 3: What is a competitive advantage and why companies need it

Lecture 4: Acquiring a sustainable competitive advantage

Lecture 5: The fundamental role of resources and capabilities

Lecture 6: Acquiring a competitive advantage

Chapter 7: Competing with the other companies in the industry: Choosing a competitive model

Lecture 1: Focusing on Competitive strategy

Lecture 2: The cost leadership strategy – sell cheap

Lecture 3: Differentiation – be better and different

Lecture 4: Niche strategies – serve a specific sub-segment of people in the best way

Lecture 5: Hybrid strategies and why they can be dangerous

Chapter 8: The types of growth strategies used by companies

Lecture 1: The main types of growth strategies

Lecture 2: Organic growth – building a solid foundation and growing from the inside

Lecture 3: Inorganic growth – Using the potential of M&A to acquire third party companies

Lecture 4: Growing horizontally

Lecture 5: Growing vertically

Chapter 9: The SWOT framework

Lecture 1: SWOT analysis – a useful framework for strategic analysis

Lecture 2: SWOT analysis in practice – analyzing Starbucks

Chapter 10: Tesla – practical case study

Lecture 1: Tesla's mission and vision statements

Lecture 2: Industry analysis – The electric vehicles market

Lecture 3: More than an auto producer

Lecture 4: Tesla – Porter's five forces

Lecture 5: The company life cycle model

Lecture 6: Why is Tesla (today) so very similar to Apple (10 years ago) ?

Lecture 7: The relationship between Tesla and SpaceX

Lecture 8: Tesla competitive advantages

Lecture 9: Tesla SWOT analysis

Lecture 10: Completing 100%