Business Fundamentals : Principles of Marketing

Business Fundamentals : Principles of Marketing, available at $59.99, has an average rating of 4.45, with 25 lectures, 8 quizzes, based on 25 reviews, and has 525 subscribers.

You will learn about Introduction to Marketing fundamentals Creating and Capturing Customer Value and the Marketing Process Marketing Management and Orientations Understanding Strategic Planning and the Business Portfolio Customer Driven Marketing Strategy Understanding the Marketing Mix Understanding the Marketing Environment Basics of Market Research and Finding Customer Information Integrated Marketing Communications Strategy This course is ideal for individuals who are Willingness to know about Marketing basics It is particularly useful for Willingness to know about Marketing basics.

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Summary

Title: Business Fundamentals : Principles of Marketing

Price: $59.99

Average Rating: 4.45

Number of Lectures: 25

Number of Quizzes: 8

Number of Published Lectures: 25

Number of Published Quizzes: 8

Number of Curriculum Items: 33

Number of Published Curriculum Objects: 33

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

Introduction to Marketing fundamentals
Creating and Capturing Customer Value and the Marketing Process
Marketing Management and Orientations
Understanding Strategic Planning and the Business Portfolio
Customer Driven Marketing Strategy
Understanding the Marketing Mix
Understanding the Marketing Environment
Basics of Market Research and Finding Customer Information
Integrated Marketing Communications Strategy

Who Should Attend

Willingness to know about Marketing basics

Target Audiences

Willingness to know about Marketing basics

Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often fail.

If you are someone who never formally studied marketing, then this course is for you. This course covers basic marketing terminologies and concepts one should know in order to pursue marketing in any business. Marketing is an important function of a business, which helps in communicating with the customers and providing them with value. By the end of this course you will be familiar with the basic terms of marketing, using different marketing strategies, understanding the marketing mix, marketing channels, new product development and handling marketing research information.
This course will also cover the marketing mix in detail along with discussing some real life examples. In addition to this, we will also study about the marketing mix of service oriented companies and the 7P’s of marketing.

We will also cover the marketing planning process in this course and discuss the steps in implementing a marketing strategy. A good marketing plan provides an ideal blueprint for the implementation of the marketing strategy. Having a knowledge of this will help you fulfil marketing goals and objectives successfully.
This is a business fundamentals course on marketing, so newcomers are welcome.

Course Curriculum

Chapter 1: Welcome to Principles of Marketing

Lecture 1: Course Guide

Lecture 2: Course Outline

Chapter 2: Marketing and Value Creation

Lecture 1: What is Marketing?

Chapter 3: Marketing Management

Lecture 1: Marketing Orientations/Concepts

Chapter 4: Understanding Strategic Planning and the Business Portfolio

Lecture 1: Strategic Planning and Business Portfolio

Chapter 5: Marketing Strategy

Lecture 1: Market Segmentation and Target Market

Lecture 2: Positioning and Differentiation

Lecture 3: USP Analysis

Chapter 6: Understanding the Marketing Mix

Lecture 1: What's a Marketing Mix?

Chapter 7: Marketing Mix and the Product

Lecture 1: New Product Development in the Marketing Mix

Lecture 2: Understand the Product Life Cycle Strategy

Chapter 8: Marketing Mix and the Price

Lecture 1: Understanding Pricing

Chapter 9: Marketing Mix and Place ( Distribution Channels)

Lecture 1: Understanding the Marketing Channel

Chapter 10: Marketing Mix and Promotion

Lecture 1: Promotional Mix- Advertising and Public Relations

Lecture 2: Promotional Mix- Personal Selling and Sales Promotion

Lecture 3: Promotional Mix- Direct and Digital Marketing

Lecture 4: Integrated Marketing Communications Strategy

Chapter 11: Marketing Mix and Service Oriented Companies

Lecture 1: Marketing Mix in Service Oriented Businesses

Chapter 12: Marketing Planning Process

Lecture 1: Marketing Planning Process

Chapter 13: Learn how to Manage Marketing Information

Lecture 1: Managing Customer Information and Big Data

Lecture 2: Understanding Marketing Research

Chapter 14: The Marketing Environment

Lecture 1: The Micro-environment

Lecture 2: The Macro-environment

Lecture 3: Analyzing the Macro-environment

Chapter 15: Bonus Lecture International Marketing

Lecture 1: Bonus Lecture

Instructors

Samina Haque
Udemy Premium Instructor|Business

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 8 votes
5 stars: 15 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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