Business Mind – Mastering Business Development
Business Mind – Mastering Business Development, available at $74.99, has an average rating of 3.55, with 35 lectures, based on 383 reviews, and has 1416 subscribers.
You will learn about Business Development Business Unit Development Business Area Development Growth Strategies Product Development Service Development Portfolio Management Sales Selling Marketing Commercialization Business Model Canvas Practical Knowledge Entrepreneurial Action This course is ideal for individuals who are People with an interest in business development or People with an entrepreneurial background or Business Development Managers or Business interested personalities or Sales-related people or Marketing and communication related persons or Product, software, service manager It is particularly useful for People with an interest in business development or People with an entrepreneurial background or Business Development Managers or Business interested personalities or Sales-related people or Marketing and communication related persons or Product, software, service manager.
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Summary
Title: Business Mind – Mastering Business Development
Price: $74.99
Average Rating: 3.55
Number of Lectures: 35
Number of Published Lectures: 35
Number of Curriculum Items: 35
Number of Published Curriculum Objects: 35
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Business Development
- Business Unit Development
- Business Area Development
- Growth Strategies
- Product Development
- Service Development
- Portfolio Management
- Sales
- Selling
- Marketing
- Commercialization
- Business Model Canvas
- Practical Knowledge
- Entrepreneurial Action
Who Should Attend
- People with an interest in business development
- People with an entrepreneurial background
- Business Development Managers
- Business interested personalities
- Sales-related people
- Marketing and communication related persons
- Product, software, service manager
Target Audiences
- People with an interest in business development
- People with an entrepreneurial background
- Business Development Managers
- Business interested personalities
- Sales-related people
- Marketing and communication related persons
- Product, software, service manager
In this course you will learn how to master business development in practice. The contents are structured as follows:
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Explanation & definition of business development and the explanation of the tasks of the Business Development Manager.
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Product perspective of business development, including software & services.
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Understand customer needs and convert them into solutions
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Product features vs. customer satisfaction
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Innovation management
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Agile approaches to developing products, software and services
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Product life cycle & S-curve model
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Portfolio management
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Customer psychology
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Sales perspective of business development
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Basics of interpersonal selling
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Customer journey
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Sustainable customer relationships
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Define and expand sales channels
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Push vs. pull incentives
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Cooperations & partnerships
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Marketing perspective of business development
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Understand buyer behavior
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Market segmentation
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Marketing strategies
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Expansion and internationalization strategies
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Marketing and communication tools
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Push vs. pull communication
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Sales promotions
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Merging of the perspectives in the Business Model Canvas
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Structuring of new and existing business models
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Application of the growth levers of business development
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Within the sections you will find a variety of exercises and practical examples to enable you to put what you have learned into practice.
The various contents were selected according to their practical suitability. I deliberately teach learning content, which has helped me in my professional career to achieve years of growth in my business areas, supplemented by knowledge that will be useful for you. The topics you will learn will help you to make an excellent entry into business development or to broaden your horizons in your current business development position.
Course Curriculum
Chapter 1: Explanation & Definition Business Development
Lecture 1: 1.1 Introduction and Exercise 1
Lecture 2: 1.2 Explanation and Definition Business Development
Lecture 3: 1.3 Growth Strategies According to Ansoff
Lecture 4: 1.4 Conditions for Business Development
Chapter 2: Product Perspective of Business Development
Lecture 1: 2.1 Introduction Product Perspective
Lecture 2: 2.2 Understand and Identify Needs
Lecture 3: 2.3 Customer Satisfaction vs. Product Features and Exercise 2
Lecture 4: 2.4 Turning Ideas into Solutions and Exercise 3
Lecture 5: 2.5 Agile Approaches to the Realization of Solutions – Cyclic Approach
Lecture 6: 2.6 Agile Approaches to the Realization of Solutions – Scrum
Lecture 7: 2.7 Product Life Cycle and S-Curve
Lecture 8: 2.8 Portfolio Management
Lecture 9: 2.9 Exercise 4 and Conclusion Product Perspective
Chapter 3: Sales Perspective of Business Development
Lecture 1: 3.1 Introduction Sales Perspective and Exercise 5
Lecture 2: 3.2 Understanding the Personality of People
Lecture 3: 3.3 How to Sell to People
Lecture 4: 3.4 Business Development Cycle from Customer Perspective
Lecture 5: 3.5 Scaling up Through Sales Structure
Lecture 6: 3.6 Design of the Sales Channel Structure and Exercise 6
Lecture 7: 3.7 Push and Pull Incentives for Sales Stimulation
Lecture 8: 3.8 Cooperation & Partnerships and Exercise 7
Lecture 9: 3.9 Conclusion and Summary Sales Perspective
Chapter 4: Marketing Perspective of Business Development
Lecture 1: 4.1 Introduction Marketing Perspective
Lecture 2: 4.2 Understanding Buyer Behavior and Exercise 8
Lecture 3: 4.3 Customer Segmentation and Exercise 9
Lecture 4: 4.4 Marketing Strategies and Exercise 10 and 11
Lecture 5: 4.5 Expansion Strategies
Lecture 6: 4.6 Introduction Communication Instruments and Online Communication
Lecture 7: 4.7 Classic Advertising, Sales Promotions and Event Marketing
Lecture 8: 4.8 Sponsorship, Product Placement and Exercise 12
Lecture 9: 4.9 Conclusion and Summary Marketing Perspektive
Chapter 5: Merging the Perspectives in the Business Model Canvas
Lecture 1: 5.1 Introduction Business Model Canvas
Lecture 2: 5.2 Explanation of the Business Model Canvas Fields
Lecture 3: 5.3 Exercise 13
Lecture 4: 5.4 Key Messages Business Mind
Instructors
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Sobair Barak
UpSell Software
Rating Distribution
- 1 stars: 7 votes
- 2 stars: 8 votes
- 3 stars: 43 votes
- 4 stars: 129 votes
- 5 stars: 196 votes
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