Business & Product Strategy Creation | Crash Course

Need to develop a strategy for your product, project or businness? Want to learn how to do it in the most efficient way?

Then this is the right course for you: Get your hands dirty and develop strategies by working in parallel to this course. The course assignments will guide you so that you will have a strategy for your business, product, team etc at the end of the course.

Please note: This course is NOT FOR YOU if you expect a LIST OF ALL STRATEGIC METHODS & TOOLS out there.There are tons of methods. The focus of this course is to show you how to develop strategies in your job without knowing all those methods. No one needs an MBA to develop strategies. Yes that is possible 😉

This Course is Perfect for you if you:

• Want to refresh your competence in both classical and modern strategic concepts.

• Want to learn how to develop strategies for your product, company, department, or team in practice.

• Are preparing for professions, positions, or new challenges with strategic responsibilities.

Course Target Audience:

• Career changers or newcomers to roles with a strategic focus.

• Those interested in strategic management.

• Team and department leaders, management consultants, project and product managers, product owners, entrepreneurs, and founders looking to refresh their competence in strategy development.

Course Topics  (Practical Roadmap):

• Development of a strategic vision, mission, and values.

• Conducting strategic analyses.

• Deriving strategic options.

• Decision strategies for implementation.

• Variations of the roadmap in practice depending on predictability and starting points.

• Comparison of classical vs. agile strategy methods.

15 Methods Covered in the Course (Expanding Your Methodological Competence):

Vision, Mission, Market Definition, Market Size Estimation, Competitive Analysis, SWOT Analysis, CAGR Calculation, Business Model Canvas, Lean Canvas, Business Model & Business Case Derivation, Strategic Options Creation, Cost-Benefit Analysis (Potential / Implementation), Design Thinking, Lean Startup, Objectives & Key Results (OKR).

What Does the Course Include?

• 160 minutes of video content, mixed between theory and examples

• >60 minutes of practice assignments you can use to reflect and develop your own strategy

What Can You Do After the Course?

• You will be confident with the most important terms and tools of business strategy development.

• You will be able to develop business strategies for your company, department, or team.

• You will improve your strategic thinking skills.

Included in the Course:

• Approximately 2.5 hours of videos.

• A course handout to facilitate learning and as a reference guide for your daily work.

• Course assignments that help you to create your own strategies.

Available Certificates upon Course Completition

To showcase your newly acquired knowledge upon completing the course, you have three options:

1. You can download the Udemy certificate of completition for free (no learning success verification).

2. You also have the option to request a more detailed Confirmation of Participation from Responsive Strategy for a small processing fee (no learning success verification).

3. If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.

Why Should You Buy the Course from Me?

I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.

Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far.

So, go ahead and get the course! I look forward to welcoming you in my videos.

Warm regards,

Julia

PS: If you are not satisfied, you can request a refund within 30 days. No questions asked!

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• 3 stars: 4 votes
• 4 stars: 28 votes
• 5 stars: 50 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!