Business Strategy: Entering a New Market
Business Strategy: Entering a New Market, available at $44.99, with 14 lectures.
You will learn about Analyze both the “macro” and “micro” competitive environment Decide when and how to enter a new market Gain insights into the decision-making process for market entry by examining a specific case study Identify a company’s core capabilities (what the business is great at) How to position your business effectively within a new market Break down the process of developing a thorough strategy step by step Tools and techniques for strategic market analysis to assess profitability and growth opportunities The PEST Framework for analyzing the macro competitive environment Identify and Avoid common mistakes when entering a new market Porter's Five Forces for the micro competitive analysis Evaluation of capabilities for entering a new market The core components of a strategic position and how to apply them to inform your decisions This course is ideal for individuals who are Entrepreneurs and Business Owners or Business Executives or Product Managers or Marketing Professionals or Individuals studying business, marketing, or related fields who want to deepen their understanding of market entry strategies or Individuals with a general interest in business strategy and growth It is particularly useful for Entrepreneurs and Business Owners or Business Executives or Product Managers or Marketing Professionals or Individuals studying business, marketing, or related fields who want to deepen their understanding of market entry strategies or Individuals with a general interest in business strategy and growth.
Enroll now: Business Strategy: Entering a New Market
Summary
Title: Business Strategy: Entering a New Market
Price: $44.99
Number of Lectures: 14
Number of Published Lectures: 14
Number of Curriculum Items: 14
Number of Published Curriculum Objects: 14
Original Price: $109.99
Quality Status: approved
Status: Live
What You Will Learn
- Analyze both the “macro” and “micro” competitive environment
- Decide when and how to enter a new market
- Gain insights into the decision-making process for market entry by examining a specific case study
- Identify a company’s core capabilities (what the business is great at)
- How to position your business effectively within a new market
- Break down the process of developing a thorough strategy step by step
- Tools and techniques for strategic market analysis to assess profitability and growth opportunities
- The PEST Framework for analyzing the macro competitive environment
- Identify and Avoid common mistakes when entering a new market
- Porter's Five Forces for the micro competitive analysis
- Evaluation of capabilities for entering a new market
- The core components of a strategic position and how to apply them to inform your decisions
Who Should Attend
- Entrepreneurs and Business Owners
- Business Executives
- Product Managers
- Marketing Professionals
- Individuals studying business, marketing, or related fields who want to deepen their understanding of market entry strategies
- Individuals with a general interest in business strategy and growth
Target Audiences
- Entrepreneurs and Business Owners
- Business Executives
- Product Managers
- Marketing Professionals
- Individuals studying business, marketing, or related fields who want to deepen their understanding of market entry strategies
- Individuals with a general interest in business strategy and growth
Business Strategy Part 1: Competitive Analysis
This is the first of our business strategy series where we use Costco as our case study. Learn how to analyze the “macro” and “micro” competitive environment and how your product or business stacks up to the competition in every way.
Business Strategy Part 2: Capability Analysis
In this second section of our three part series on business strategy you will learn to identify a company’s core capabilities (what the business is great at) and compare them to the opportunities it is trying to pursue.
Business Strategy Part 3: Competitive Positioning
In this third and final section of our series on business strategy, you’ll learn to determine a company’s strategic position as we finish our case study of Costco entering the Chinese market. After you watch this course you will have the tools you need to define your own strategic positioning.
In this course, you will learn from:
Tommy Moreno
Cofounder & CEO, Pareto Labs
Strategic Planning, Disney
Nic Barnhart
Cofounder & CPO, Pareto Labs
Finance/Analytics, ZipRecruiter
What people are saying about this course…
“The course breaks down PEST quite nicely and makes all the different components very easy to understand.”
“Concise explanations, real world examples, great visuals.”
“This is what is needed to get ready to pitch to VC, and to be ready to make it out of beta with a product. THANK YOU.”
“The presentation was presented in a simple way that helped me to gain value from it. The illustrations are a nice touch.”
“Excellent Program! Easy, bite size chunks of information. Very efficient method of study.”
Course Curriculum
Chapter 1: Part 1: Competitive Analysis
Lecture 1: Introduction
Lecture 2: What is Competitive Analysis?
Lecture 3: The PEST Framework Explained
Lecture 4: Macro-Evaluation Using PEST
Lecture 5: Porter's 5 Forces Part 1
Lecture 6: Porter's 5 Forces Part 2
Lecture 7: Drawing a Conclusion
Chapter 2: Part 2: Capability Analysis
Lecture 1: Overview
Lecture 2: Capability Types
Lecture 3: Capability Evaluation
Chapter 3: Part 3: Competitive Positioning
Lecture 1: What is Strategic Positioning?
Lecture 2: Mapping Out the 2×2 Matrix
Lecture 3: Distinct, Valuable & Reinforced
Lecture 4: Conclusion
Instructors
-
Pareto Labs
Where Business Education Meets Entertainment
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Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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