Business Strategy Step-by-Step: Monetization and Pricing

Business Strategy Step-by-Step: Monetization and Pricing, available at $29.99, has an average rating of 4.7, with 22 lectures, 10 quizzes, based on 13 reviews, and has 725 subscribers.

You will learn about Learn a step by step methodology for designing a monetization strategy, choosing a price model, setting prices, and running promotions Understand how techniques like Segmentation, Price Discrimination and Conjoint Surveys can be used to increase profits Learn the simple components of a Price Model and how leading companies choose unique price models to stand out See how to quantify the value of a product by considering the relative value versus substitutes and alternatives Understand how to use A/B testing and price elasticity to optimize prices for maximum profits Learn about psychological price points that can improve demand Learn best practices for using Promotions and Custom Deals to accelerate growth and win major accounts This course is ideal for individuals who are Individuals who are interested in learning more advanced marketing, pricing, and analytical techniques or Should be comfortable opening a spreadsheet and performing calculations or Best for those who work (or want to work) in a company where there is opportunity to influence prices and strategy It is particularly useful for Individuals who are interested in learning more advanced marketing, pricing, and analytical techniques or Should be comfortable opening a spreadsheet and performing calculations or Best for those who work (or want to work) in a company where there is opportunity to influence prices and strategy.

Enroll now: Business Strategy Step-by-Step: Monetization and Pricing

Summary

Title: Business Strategy Step-by-Step: Monetization and Pricing

Price: $29.99

Average Rating: 4.7

Number of Lectures: 22

Number of Quizzes: 10

Number of Published Lectures: 22

Number of Published Quizzes: 10

Number of Curriculum Items: 32

Number of Published Curriculum Objects: 32

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Learn a step by step methodology for designing a monetization strategy, choosing a price model, setting prices, and running promotions
Understand how techniques like Segmentation, Price Discrimination and Conjoint Surveys can be used to increase profits
Learn the simple components of a Price Model and how leading companies choose unique price models to stand out
See how to quantify the value of a product by considering the relative value versus substitutes and alternatives
Understand how to use A/B testing and price elasticity to optimize prices for maximum profits
Learn about psychological price points that can improve demand
Learn best practices for using Promotions and Custom Deals to accelerate growth and win major accounts

Who Should Attend

Individuals who are interested in learning more advanced marketing, pricing, and analytical techniques
Should be comfortable opening a spreadsheet and performing calculations
Best for those who work (or want to work) in a company where there is opportunity to influence prices and strategy

Target Audiences

Individuals who are interested in learning more advanced marketing, pricing, and analytical techniques
Should be comfortable opening a spreadsheet and performing calculations
Best for those who work (or want to work) in a company where there is opportunity to influence prices and strategy

How do you make the most money from your business strategy and product portfolio? How do leading companies select their price models, set their prices, and run promotions to maximize their business value?

In this course, I take the guesswork out of your monetization and pricing strategy by giving you a detailed step by step methodology that you can revisit again and again to make sure your approach to monetization and pricing is comprehensive, thoughtful, and optimal. In just over an hour, I’ll guide you through a straightforward approach that you can immediately apply to 1) design your monetization strategy; 2) identify a price model; 3) value your product; 5) set standard prices; 5) test and analyze; 6) promote and optimize.

Upon completion, you will understand how to use Business Principles, Segmentation, Price Discrimination, Price Models, Packaging Options, Research Techniques, Price Elasticity, Loss Leaders, Psychological price points, promotions, and Custom Deals to increase business value.

To support both beginners and advanced learners, this course introduces the terms and techniques simply and in plain English but moves quickly and efficiently to cover the entire flow from monetization strategy to price optimization. Along the way we’ll discuss best-in-class companies, show analytics in action, and reinforce the lessons with quizzes.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Course Structure

Lecture 3: Pricing Techniques, and Scope of this Course

Chapter 2: Monetization Strategy

Lecture 1: Business Principles

Lecture 2: Pricing Lifecycle

Lecture 3: Segmentation

Lecture 4: Price Discrimination

Lecture 5: Price Model

Lecture 6: Packaging

Chapter 3: Pricing

Lecture 1: Research

Lecture 2: Valuation

Lecture 3: Valuation Example

Lecture 4: Loss Leaders

Lecture 5: Analyze Relative Profitability

Lecture 6: Psychology

Lecture 7: Tiers

Lecture 8: Price Elasticity

Lecture 9: A/B Testing

Lecture 10: Promotions

Lecture 11: Promotion Example

Lecture 12: Custom Deals

Chapter 4: Closing

Lecture 1: Closing

Instructors

Daniel Berg
Pricing Strategy and Financial Analytics

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 4 votes
5 stars: 8 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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