Business Writing For Busy People
Business Writing For Busy People, available at $69.99, has an average rating of 4.53, with 23 lectures, based on 6476 reviews, and has 22174 subscribers.
You will learn about Work out what you want to say quickly and painlessly Craft clear, concise, compelling business documents – from emails to reports Grab and keep your readers' attention with powerful messages Structure your writing for maximum impact Achieve a professional tone of voice in your writing Identify and eliminate tech talk and off-putting business jargon This course is ideal for individuals who are Busy executives who want to write more effective business documents or New graduates in their first role or Experienced professionals who want a quick refresher of the principles of good business writing It is particularly useful for Busy executives who want to write more effective business documents or New graduates in their first role or Experienced professionals who want a quick refresher of the principles of good business writing.
Enroll now: Business Writing For Busy People
Summary
Title: Business Writing For Busy People
Price: $69.99
Average Rating: 4.53
Number of Lectures: 23
Number of Published Lectures: 23
Number of Curriculum Items: 23
Number of Published Curriculum Objects: 23
Original Price: £44.99
Quality Status: approved
Status: Live
What You Will Learn
- Work out what you want to say quickly and painlessly
- Craft clear, concise, compelling business documents – from emails to reports
- Grab and keep your readers' attention with powerful messages
- Structure your writing for maximum impact
- Achieve a professional tone of voice in your writing
- Identify and eliminate tech talk and off-putting business jargon
Who Should Attend
- Busy executives who want to write more effective business documents
- New graduates in their first role
- Experienced professionals who want a quick refresher of the principles of good business writing
Target Audiences
- Busy executives who want to write more effective business documents
- New graduates in their first role
- Experienced professionals who want a quick refresher of the principles of good business writing
Business Writing For Busy Peopleis a short, sharp course you can complete at your desk in under 2 hours.
Completely updated for 2022,the course shows you how to grab the attention of busy readers – by writing in a way that’s clear, concise and compelling.
What you’ll learn in Business Writing for Busy People
Business Writing For Busy People, covers the key things you need to know if you want to get better results from your business writing.
This course is perfect for anyone who has to write anything at work. Whether you’re a new graduate who needs to adapt your writing style for the workplace. Or an experienced executive who wants to brush up your business writing skills.
By the end of this course, you’ll be armed with a slew of techniques for crafting more effective business documents, from day-to-day emails to persuasive pitches and proposals.
You’ll start by learning to identify the features of a ‘professional’ writing style. You’ll be introduced to a series of powerful (and free!) online writing tools you can use to analyse your own work. Tools that have been tried, tested and given the whole-hearted thumbs up by my own clients.
You’ll also learn about the cultural factors that can affect the degree of impact your writing will have – essential knowledge if English isn’t your first language or if you’re working as part of a global team.
Good writing isn’t primarily about the words you use – it’s about figuring out what you’re trying to say and why it matters.
So early on in the course, you’ll learn how to quickly identify your key message before you even sit down to write. And how to present your ideas effectively – in a way that meets the needs of busy readers.
Specifically, you’ll learn more about the reading strategies people use to seek out the information that matters most to them – and how to adapt your writing accordingly.
The techniques you’ll learn for getting your ideas down on paper quickly and clearly will save you time as a writer – and save your audience time as readers.
You’ll also learn how to craft sentences that are clear, concise and jargon-free – so you can communicate your expertise without losing your reader. And how to add warmth to your words so you forge a deeper connection with people everytime you write.
Finally, you’ll learn simple techniques for proofing and polishing your work – so you can weed out embarrassing errors that could undermine your credibility as a writer.
By the end of this course, you’ll be able to:
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Identify and adopt the features of a ‘professional’ style
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Save time when writing anything – from day-to-day emails to persuasive pitches
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Delight your audience – by saving them time when reading your work
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Quickly identify what you want to say – and how to say it
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Structure your writing for maximum impact
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Present your ideas so readers can instantly home in on your most important points
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Apply a proven formula for crafting pitches and proposals that persuade
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Communicate your expertise clearly and compellingly
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Rid your writing of confusing tech talk and off-putting corpspeak
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Engage your readers by making your writing warmer and more human
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Establish credibility by proofing and polishing your work effectively
Hands-on practice
The only way to improve your writing is to roll up your sleeves and get writing. That’s why I’ve designed Business Writing For Busy People to be a highly practical course.
Throughout the course, you’ll get opportunities to put theory into practice with exercises and assignments drawn from real-life examples of business writing.
You’ll also be encouraged to reflect on your own business writing. You’ll find the course particularly useful if you’ve got an existing writing sample you’d like to critique and improve on – or a crucial upcoming writing project to complete.
Course resources
Business Writing For Busy People gives you a wealth of resources for crafting clearer, punchier, more persuasive business documents, including:
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links to free online tools for analysing and improving your writing
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51-page downloadable course workbook featuring course exercises and assignments – including model answers – and summaries of the key points of each lecture
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downloadable copy of instructor’s e-book ‘Catch Every Error: A Guide To Polishing Your Document Like A Pro – Complete With A Proofreading Checklist’
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links to useful articles and other online sources to help you produce better business writing
Is Business Writing For Busy People the right course for you?
Business Writing For Busy People has been designed for time-pressed professionals who want to get maximum results from their writing – in minimum time.
If you’re looking for a more comprehensive course that will take you from business writing beginner to the level of a copywriting pro, you might prefer to enrol in one of my other courses, Writing With Confidence.
Business Writing For Busy People covers some of the same ground as Writing With Confidence – albeit with all-new exercises.
However, Business Writing For Busy People focuses on just the most important writing techniques you need to get fast results.
Learn from an award-winning teacher and expert in business writing
I’m Dr Clare Lynch of Doris and Bertie, a London-based consultancy that works with anyone who needs to write as part of their job.
In my decades-long writing career, I’ve taught business writing skills to executives at global companies and international MBA students at the University of Cambridge.
So I know exactly what it takes to help professionals write well in the workplace. Especially if you’re a smart, educated graduate who is having to adapt from an academic style to a new way of writing.
As a Udemy instructor since March 2015, I’ve taught over 145,000 students how to communicate more effectively with the written word. What’s more, in October 2019, Udemy bestowed their Student Success award on me for my dedication to my Udemy students.
As a writer myself, I understand the importance of grabbing your audience’s attention – and keeping things to the point. And, as you’ll discover, as an instructor, I practise what I preach. The words students use most often in reviews of my Udemy courses are ‘clear’, ‘concise’ and ‘engaging’.
My goal with Business Writing For Busy People is to show you the writing techniques that will win you similar plaudits for your work.
Course Curriculum
Chapter 1: Introduction: how to develop a professional writing style
Lecture 1: Introduction: is this course for you?
Lecture 2: How to adopt an appropriate tone of voice
Lecture 3: Tone of voice: an example
Lecture 4: Writing in a global market: cultural factors that affect your writing style
Lecture 5: How to achieve a professional writing style: summary
Chapter 2: Communicating your key message quickly
Lecture 1: What is your point? The importance of knowing your "lede"
Lecture 2: The three questions you need to ask before writing
Lecture 3: How to order your ideas when writing to persuade
Lecture 4: How to signpost your writing to guide your reader to your main points
Lecture 5: How to identify and foreground your key message: summary
Chapter 3: How to write clearly and concisely
Lecture 1: Leave out the parts readers skip
Lecture 2: How to write more readable sentences
Lecture 3: Clarity and concision: words and phrases
Lecture 4: Communicating your expertise: how to spot and minimise tech talk
Lecture 5: How to write clearly and concisely: summary
Chapter 4: How to connect with your reader
Lecture 1: How to make your writing more active and less passive – and why you should
Lecture 2: How to add warmth to your words with power pronouns
Lecture 3: Jargon: how to spot and minimise biz babble
Lecture 4: How to connect with your reader: summary
Chapter 5: Final thoughts
Lecture 1: Polishing and proofreading like a pro!
Lecture 2: How to write more quickly and efficiently
Lecture 3: Download your certificate for completingBusiness Writing for Busy People
Chapter 6: Bonus section
Lecture 1: Bonus lecture
Instructors
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Clare Lynch
Cambridge University writing tutor & professional copywriter
Rating Distribution
- 1 stars: 23 votes
- 2 stars: 79 votes
- 3 stars: 663 votes
- 4 stars: 2335 votes
- 5 stars: 3376 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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