Business Writing Mastery: Copywriting, Reports & More

Business Writing Mastery: Copywriting, Reports & More, available at $84.99, has an average rating of 3.7, with 61 lectures, based on 167 reviews, and has 1094 subscribers.

You will learn about Be able to write with impact Be able to make your writing look trustworthy and pro-grade Be able to organize your ideas in an outline Be able to research any topic and cite the research you've found Learn why boolean searches are like digital lightsabers for a business writer Be able to write effective headlines Be able to proofread and format your pieces Be able to maximize the use of Google Documents' more advanced features Be able to write a sales proposal, data report, online article, proposal, and promotional video script step-by-step This course is ideal for individuals who are Communications professionals (e.g. marketers, investor relations, or PR specialists) or Advertising specialists who need to write short and medium-form content or Grant writers and people specializing in non-profit writing or College and university students specializing in business-related areas or Management consultants responsible for writing reports or Executives needing to get projects approved or deliver internal reports or Government agencies who need to publish clear, error-free written content It is particularly useful for Communications professionals (e.g. marketers, investor relations, or PR specialists) or Advertising specialists who need to write short and medium-form content or Grant writers and people specializing in non-profit writing or College and university students specializing in business-related areas or Management consultants responsible for writing reports or Executives needing to get projects approved or deliver internal reports or Government agencies who need to publish clear, error-free written content.

Enroll now: Business Writing Mastery: Copywriting, Reports & More

Summary

Title: Business Writing Mastery: Copywriting, Reports & More

Price: $84.99

Average Rating: 3.7

Number of Lectures: 61

Number of Published Lectures: 61

Number of Curriculum Items: 66

Number of Published Curriculum Objects: 66

Original Price: $149.99

Quality Status: approved

Status: Live

What You Will Learn

Be able to write with impact
Be able to make your writing look trustworthy and pro-grade
Be able to organize your ideas in an outline
Be able to research any topic and cite the research you've found
Learn why boolean searches are like digital lightsabers for a business writer
Be able to write effective headlines
Be able to proofread and format your pieces
Be able to maximize the use of Google Documents' more advanced features
Be able to write a sales proposal, data report, online article, proposal, and promotional video script step-by-step

Who Should Attend

Communications professionals (e.g. marketers, investor relations, or PR specialists)
Advertising specialists who need to write short and medium-form content
Grant writers and people specializing in non-profit writing
College and university students specializing in business-related areas
Management consultants responsible for writing reports
Executives needing to get projects approved or deliver internal reports
Government agencies who need to publish clear, error-free written content

Target Audiences

Communications professionals (e.g. marketers, investor relations, or PR specialists)
Advertising specialists who need to write short and medium-form content
Grant writers and people specializing in non-profit writing
College and university students specializing in business-related areas
Management consultants responsible for writing reports
Executives needing to get projects approved or deliver internal reports
Government agencies who need to publish clear, error-free written content

Welcome to the brand new business writing course from Eazl and bestselling online instructor, Davis Jones! Version 2 is Fresh as of December 2022!

Be able to communicate your ideas, impress your clients, and persuade your colleagues!

“After taking this course you’ll be able to deliver information unambiguously, foster better working relationships, and achieve many professional goals at a faster pace.” -Carlos P.

“The messages come alive with the animations” -Enoch A.

Whether you are writing an email to a colleague or a proposal for a client, you need to be able to communicate clearly. Employers need employees with strong written communication skills and, in a world where a majority of interactions happen online, your writing skills are often your main points of contact with other professionals. The skills you will learn in this course are both scarce and in-demand.

Do you want to make sure that your ideas are not lost because of poor writing quality? Do you need to speak on behalf of an organization and make sure you keep your readers’ trust? Do you need to convert potential clients into paying clients? Are you hoping to be a manager one day? If so, you need do you know how to organize your ideas and bring them to life.

In this course, you’ll learn how to write:

Proposals
Data Reports
Sales or Marketing Copy
Product and Service Descriptions
Strategic Recommendations
Event Descriptions
Announcements
Press Releases
Research Papers
Essays and Academic Papers
Promotional Video Scripts
White Papers
Arguments and Position Papers
…and more.

Write Like a Pro

You need to know how to communicate effectively and efficiently. After taking this course and applying what you’ve learned, you’ll be able to reduce the amount of time that it takes you to write high-quality, impactful content by 50 to 90%.

Something that used to take you a week to write will now take you two hours.
Something that used to take you two hours to write will now take you 20 minutes.

Next time someone important asks you to send them something in writing, you won’t have to worry about it–you’ll know how to get it done quickly and skillfully.

Award-Winning Production Quality & Tons of Resources

“I love the efficient presentation method.” Dario D.

“I like how Eazl fits very important discussions into small chunks of video… I believe that this helps me absorb the information and stay more alert than a traditional, long tutorial video might.” – Robert B.

In this course, you will learn how to:

write impactful sentences
organize your ideas
back your ideas up with research
turn ideas into outlines
write first drafts of your pieces
format your documents so they look great and send clear messages
proofread your writing

You’ll also learn business writing skills while using Google Docs, the cloud-based production software used by more than 4 million organizations around the world.

Not only that, you will meet a group of experts–each of them with a unique professional background that involves writing–who will give you their tips and viewpoints on issues that you will face when you write for business purposes.

Justin, an Eazl student, said he thought the interviews were “awesome” in his five star review of Eazl’s courseware.

The whole learning experience in Business Writing: One Pattern, Infinite Applications is engineered for you to be able to successfully communicate at work and in the real world. This course will help you make progress on your career goals.

Become an Eazl Scholar and Prove Your Skills to Employers and Clients (Optional)

Completion certificates are losing their power in the marketplace as more and more online educators offer them but don’t require any demonstration of learning in exchange. In order for your continuing education efforts to be meaningful, you need to begin focusing more on exercising and proving your skills.

If you choose to pursue scholarship through Eazl, you can optionally earn verifiable Skills Badges, which will enable you to prove your skills to employers and/or clients. You can learn more about this opportunity through links in the course.

Smart Professional, Employers, and Non-Native English Speakers will Love this Course

LinkedIn recently used their massive amount of data to find the most in-demand soft skills in the world, and they found that persuasion and collaboration are 2 of the top 3 most in-demand skills. You’ll develop those skills and many other communication-related skills in this course.

If you’re a student or someone who’s self-employed, you’ll love this course. For example, Maran B. said that, “As a student and stay-at-home mom looking to get back into the workforce after a few years, this course really helped me.“
If you’re an employer, having one of your employees take this class is a great way to affordably skill up your team–Tesla, Apple, and the World Bank are just a few of the employers that already use Eazl Courseware.
If you’re a non-native English speaker, you’ll love this course. For example, Sirin T. told said that, “as a German college student, I really suffer from not having enough hands on information to know about how companies actually work.” in his five star review of Eazl courseware.

We always work to keep this course’s content fresh for you. Here are a list of upgrades:

Version 1.1 (Published on May 11, 2020)
Added a new lecture centered around Google Docs formatting features. Thanks for helping us out with this, Saket!
Version 1.2 (Published January 2021)
Fixed multiple resources that were broken, added new links to replace them. Thanks for the feedback, Hans!
Version 1.3 (Published November 2021)
In this upgrade, we’ve added additional resources for writing for social media platforms (for example, for responding to reviews), for dealing with “writer’s block”, and for publishing business articles across the LinkedIn social network.
Version 1.4 (Published January 2022)
In this upgrade, our team has generated professional-grade English language captions for the course. This will be a great addition for ESL learners!
Version 2 (Published December 2022)
In this upgrade, we’ve added a suite of extra resources around Google Docs and also added support for the Eazl Business Writing certificate. You can earn it by completing 100% of this course and then filling out the custom certificate request through the link provided in the last lecture of the course.

Course Curriculum

Chapter 1: What Pattern Can Be Applied to Almost Any Business Writing Project?

Lecture 1: Business Writing: One Pattern, Infinite Applications (Course Trailer)

Lecture 2: What You’ll Be able to Write: Reports, Proposals, Sales Copy, and More

Lecture 3: Welcome to the Course. Can You Wield Achilles’ Spear?

Lecture 4: Access the Business Writing Study Guide, Outline Bank, and Special Resources

Lecture 5: Meet the Writers Who will Share their Tips with You in the Course

Chapter 2: Learn How to Write Proper Sentences that Make an Impact on Readers

Lecture 1: Ingredients You Can Use to Make Delicious Sentences

Lecture 2: Examples of the Four Kinds of Sentences

Lecture 3: The Big 4 in Punctuation: Commas, Hyphens, Dashes, and Quotes

Lecture 4: How to Use Apostrophes, Colons, Ellipses, Exclamation Points, and Parentheses

Lecture 5: SideBYSide: Proper Use of Dashes, Commas, and Quotes

Lecture 6: Clear and Moving: How to Choose Words that Make an Impact

Lecture 7: Voices from the Field: What is Quality Writing?

Lecture 8: Get Ready to Become an Architect (of Ideas)

Chapter 3: Written Architecture: How to Organize Your Ideas in an Outline

Lecture 1: What are the Impactful Business Writing Ingredients?

Lecture 2: How Your Message Becomes Sentences, Sections, and Paragraphs

Lecture 3: Let’s Visualize How to Use the Five-Paragraph Pattern Effectively

Lecture 4: Voices from the Field: How Do You Grab a Reader’s Attention?

Lecture 5: Access the Business Writing Outline Guides and Tools Bank

Lecture 6: Side By Side: How to Use the Outline Bank to Build an Outline

Lecture 7: Coming Up: The Closest Thing On the Internet to a Lightsaber

Chapter 4: How to Research Any Topic: Boolean Search Modifiers and Citations

Lecture 1: Did George Boole Create Our Information Age?

Lecture 2: How Boolean Searches are Real-life Lightsabers

Lecture 3: How to Use the BOSS Method to Qualify a Source

Lecture 4: Side By Side: How to Use Boolean Searches to Find High-quality Research Fast

Lecture 5: Side By Side: Four Methods for Reverse Engineering Peer-reviewed Research

Lecture 6: Learn How to Cite Sources in Business Writing in Minutes

Lecture 7: Side By Side: How to Use the Eazl Citation Creation Machine

Lecture 8: Voices from the Field: How Do You Perform Research Before Writing?

Lecture 9: Let’s Scale the Boolean Mountain

Chapter 5: How to Write Effective Topic Sentences and Well-structured Paragraphs

Lecture 1: Liftoff! Let’s Launch Your Outline into Orbit.

Lecture 2: How to Write Topic Sentences to Open Paragraphs

Lecture 3: How to Write Opening, Body, and Concluding Paragraphs

Lecture 4: Side By Side: Writing a Topic Sentence and Introductory Paragraph Step-by-Step

Lecture 5: Let’s Write a Paragraph Using Dictation/Voice Command Software

Lecture 6: Voices from the Field: What’s Your Writing Process Like?

Lecture 7: Your Writing is a Home–Build it with Quality Materials

Chapter 6: Make it Brilliant: How to Write Titles, Format, and Proofread Your Piece

Lecture 1: What did Mark Twain Say to Write Instead of the Word “Very”?

Lecture 2: How to Write Your Titles and Format Your Piece

Lecture 3: Copy Editing: Take These Three Steps to Upgrade Your Piece

Lecture 4: Voices from the Field: How Do You Use Formatting Tools When You Write?

Lecture 5: Side By Side: Let’s Revise Together Step-by-Step (1) Clarity (2) Flow (3) Polish

Lecture 6: Side By Side: Three Common Proofreading Upgrades + a Google Docs Skills Boost

Lecture 7: Side By Side: Let’s Practice Writing Titles Together

Lecture 8: Side By Side: Text Styles, Custom Colors, Rulers, and Bookmarks in Google Docs

Lecture 9: Side By Side: How to Use Headers, Footnotes, and Page Numbers in Google Docs

Lecture 10: Side By Side: How to Move, View Versions, Share, and Export Google Documents

Lecture 11: Remember: “Don’t Bury the _____”

Chapter 7: Let’s Write Five Pieces of Business Writing Together Step by Step

Lecture 1: Introducing the Three-step ADR Writing Method

Lecture 2: Example 1 (Sales Proposal): Creating the Outline for Your Proposal

Lecture 3: Example 1 (Sales Proposal): Writing the First Draft of Your Proposal

Lecture 4: Example 1 (Sales Proposal): Revising and Formatting Your Sales Proposal

Lecture 5: Example 2 (Data Report): Let’s Build the Outline for a Formal Report

Lecture 6: Example 2 (Data Report): Let’s Write and Format Our Data Report

Lecture 7: Example 2 (Data Report): Let’s Have a Friend Proofread the Data Report

Lecture 8: Example 3 (Online Article): Let’s Outline a Promotional Post Together

Lecture 9: Example 3 (Online Article): Let’s Write and Revise Our Promotional Piece

Lecture 10: Example 4 (Internal Proposal): Outlining an Internal Proposal or Recommendation

Lecture 11: Example 4 (Internal Proposal): Let’s Save Time by Dictating Our Memo

Lecture 12: Example 4 (Internal Proposal): Revising Our Internal Proposal

Lecture 13: Example 5 (Promotional Video Script): Write a Script for a Persuasive Video

Lecture 14: How to Request Your Business Writing Certificate

Instructors

Davis Jones
Chief Learning Officer at Eazl
Eazl.ai Courseware
Hi I'm Eazl. What are you working on? I'm here to help.
Emma Jeffers

Rating Distribution

1 stars: 3 votes
2 stars: 4 votes
3 stars: 22 votes
4 stars: 58 votes
5 stars: 80 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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