Certification in Marketing Analytics

Certification in Marketing Analytics, available at $44.99, has an average rating of 5, with 52 lectures, based on 11 reviews, and has 1012 subscribers.

You will learn about The course covers marketing analytics, involving data representation and feature engineering, which are crucial for understanding and manipulating marketing d You will delve into data classification methods, essential for categorizing and organizing marketing patterns. The course includes advanced topics and practical applications in data visualization, such as interactive dashboards and visual analytics, You will explore data preprocessing and analysis techniques tailored for marketing data, emphasizing their roles in understanding and manipulating marketing The course covers creating effective visualizations and crafting compelling narratives with marketing data, along with interactive dashboards and analytics Learn about marketing analytics techniques tailored for marketing analytics, including methods for creating impactful visual representations of marketing data Cover data-driven storytelling and dashboard design specific to marketing insights, emphasizing approaches to generate insightful visuals Explore advanced topics in marketing analytics, including cutting-edge research and applications relevant to marketing analytics. Explore applications of marketing analytics, examining its role across different industries and investigating the latest advancements This training will be valuable if your job involves applying marketing analytics techniques in practical scenarios. This course is ideal for individuals who are Professionals with a deep understanding of marketing analytics applications, advanced topics in marketing analytics, and a desire to excel in the field of visual data processing and insights specific to marketing data. or New professionals aiming for success in marketing analytics applications and the economic environment of data-driven insights in business. or Existing executive board directors and managing directors who are seeking greater engagement and innovation from their teams and organizations in the realm of marketing analytics and data-driven insights technology. It is particularly useful for Professionals with a deep understanding of marketing analytics applications, advanced topics in marketing analytics, and a desire to excel in the field of visual data processing and insights specific to marketing data. or New professionals aiming for success in marketing analytics applications and the economic environment of data-driven insights in business. or Existing executive board directors and managing directors who are seeking greater engagement and innovation from their teams and organizations in the realm of marketing analytics and data-driven insights technology.

Enroll now: Certification in Marketing Analytics

Summary

Title: Certification in Marketing Analytics

Price: $44.99

Average Rating: 5

Number of Lectures: 52

Number of Published Lectures: 52

Number of Curriculum Items: 52

Number of Published Curriculum Objects: 52

Original Price: $109.99

Quality Status: approved

Status: Live

What You Will Learn

The course covers marketing analytics, involving data representation and feature engineering, which are crucial for understanding and manipulating marketing d
You will delve into data classification methods, essential for categorizing and organizing marketing patterns.
The course includes advanced topics and practical applications in data visualization, such as interactive dashboards and visual analytics,
You will explore data preprocessing and analysis techniques tailored for marketing data, emphasizing their roles in understanding and manipulating marketing
The course covers creating effective visualizations and crafting compelling narratives with marketing data, along with interactive dashboards and analytics
Learn about marketing analytics techniques tailored for marketing analytics, including methods for creating impactful visual representations of marketing data
Cover data-driven storytelling and dashboard design specific to marketing insights, emphasizing approaches to generate insightful visuals
Explore advanced topics in marketing analytics, including cutting-edge research and applications relevant to marketing analytics.
Explore applications of marketing analytics, examining its role across different industries and investigating the latest advancements
This training will be valuable if your job involves applying marketing analytics techniques in practical scenarios.

Who Should Attend

Professionals with a deep understanding of marketing analytics applications, advanced topics in marketing analytics, and a desire to excel in the field of visual data processing and insights specific to marketing data.
New professionals aiming for success in marketing analytics applications and the economic environment of data-driven insights in business.
Existing executive board directors and managing directors who are seeking greater engagement and innovation from their teams and organizations in the realm of marketing analytics and data-driven insights technology.

Target Audiences

Professionals with a deep understanding of marketing analytics applications, advanced topics in marketing analytics, and a desire to excel in the field of visual data processing and insights specific to marketing data.
New professionals aiming for success in marketing analytics applications and the economic environment of data-driven insights in business.
Existing executive board directors and managing directors who are seeking greater engagement and innovation from their teams and organizations in the realm of marketing analytics and data-driven insights technology.

Description

Take the next step in your career as a marketing analytics professional! Whether you’re an up-and-coming marketing analytics specialist, an experienced data analyst focusing on marketing insights, an aspiring data scientist specializing in marketing data analysis, or a budding expert in data-driven insights, this course is an opportunity to sharpen your data processing and analytics capabilities specific to marketing insights, increase your efficiency for professional growth, and make a positive and lasting impact in the field of marketing analytics.

With this course as your guide, you learn how to:

● All the fundamental functions and skills required for marketing analytics.

● Transform knowledge of marketing analytics applications and techniques, data representation and feature engineering for marketing data, data analysis and preprocessing methods tailored to marketing insights, and techniques specific to marketing data narratives.

● Get access to recommended templates and formats for details related to marketing analytics techniques.

● Learn from informative case studies, gaining insights into marketing analytics techniques for various scenarios. Understand how marketing insights impact advancements in data-driven insights, with practical forms and frameworks.

The Frameworks of the Course

Engaging video lectures, case studies, assessments, downloadable resources, and interactive exercises. This course is designed to explore the field of marketing analytics, covering various chapters and units. You’ll delve into data representation and feature engineering for marketing data, marketing analytics techniques, interactive dashboards and visual analytics tailored to marketing insights, data preprocessing, marketing data analysis, dashboard design for marketing analytics, advanced topics in marketing analytics, and future trends.

The socio-cultural environment module using marketing analytics techniques delves into sentiment analysis and opinion mining, data-driven analysis, and interactive insights in the context of India’s socio-cultural landscape. It also applies marketing analytics to explore data preprocessing and analysis, interactive dashboards, visual analytics, and advanced topics in marketing analytics. You’ll gain insight into data-driven analysis of sentiment and opinion mining, interactive insights, and marketing analytics-based insights into applications and future trends, along with a capstone project in marketing analytics.

The course includes multiple global marketing analytics projects, resources like formats, templates, worksheets, reading materials, quizzes, self-assessment, case studies, and assignments to nurture and upgrade your global marketing analytics knowledge in detail.

Course Content:

Part 1

Introduction and Study Plan

● Introduction and know your Instructor

● Study Plan and Structure of the Course

1. Introduction to Marketing Analytics

1.1.1 Introduction to Marketing Analytics

1.1.2 Understanding Marketing Analytics

1.1.3 Key Components of Marketing Analytics

1.1.4 Benefits of Marketing Analytics

1.1.4 Continuation of Benefits of Marketing Analytics

2. Data Collection and Sources for Marketing Analytics

2.1.1 Data Collection and Sources for Marketing Analytics

2.1.1 Continuation of Data Collection and Sources for Marketing Analytics

3. Descriptive Analytics for Marketing Insights

3.1.1 Descriptive Analytics for Marketing Insights

3.1.1 Continuation of Descriptive Analytics for Marketing Insights

3.1.1 Continuation of Descriptive Analytics for Marketing Analytics

4. Customer Segmentation and Targeting

4.1.1 Customer Segmentation and Targeting

4.1.1 Continuation of Customer Segmentation and Targeting

5. Predictive Analytics for Customer Behavior Forecasting

5.1.1 Predictive Analytics for Customer Behavior Forecasting

5.1.1 Continuation of Predictive Analytics for Customer Behavior Forecasting

6. Campaign Analytics and ROI Measurement

6.1.1 Campaign Analytics and ROI Measurement

6.1.1 Continuation of Campaign Analytics and ROI Measurement

6.1.1 Continuation of Analytics and ROI Measurement

7. Social Media Analytics and Engagement Measurement

7.1.1 Social media Analytics and Engagement Measurement

7.1.1 Continuation of Social media Analytics and Engagement Measurement

7.11 Continuation of Social media Analytics and Engagement Measurement

7.1.1 Continuation of Social media Analytics and Engagement Measurement

8. Customer Journey Mapping and Attribution Modeling

8.1.1 Customer Journey Mapping and Attribution Modeling

8.1.2 Customer Journey Mapping

8.1.3 Attribution Modeling

8.1.3 Continuation of Attribution Modeling

9. A/B Testing and Experimentation in Marketing

9.1.1 AB Testing and Experimentation in Marketing

9.1.1 Continuation of AB Testing and Experimentation in Marketing

10. Future Trends in Behavioral Analytics

10.1.1 Case Studies and Real World Applications

10.1.1 Continuation of Case Studies and Real World Applications

10.1.7 Certification

Part 3

Assignments

Course Curriculum

Chapter 1: 1. Introduction to Marketing Analytics

Lecture 1: Introduction and Study Plan

Lecture 2: Online Marketing Analytics

Lecture 3: Introduction to Marketing Analytics

Lecture 4: Understanding Marketing Analytics

Lecture 5: Key Components of Marketing Analytics

Lecture 6: Benefits of Marketing Analytics

Lecture 7: Continuation of Benefits of Marketing Analytics

Chapter 2: 2. Data Collection and Sources for Marketing Analytics

Lecture 1: Data Collection and Sources for Marketing Analytics

Lecture 2: Data Collection and Sources for Marketing Analytics2

Lecture 3: Data Collection and Sources for Marketing Analytics3

Lecture 4: Data Collection and Sources for Marketing Analytics4

Lecture 5: Data Collection and Sources for Marketing Analytics5

Chapter 3: 3. Descriptive Analytics for Marketing Insights

Lecture 1: Descriptive Analytics for Marketing Insights

Lecture 2: Descriptive Analytics for Marketing Insights2

Lecture 3: Descriptive Analytics for Marketing Insights3

Lecture 4: Descriptive Analytics for Marketing Insights4

Lecture 5: Descriptive Analytics for Marketing Insights5

Chapter 4: 4. Customer Segmentation and Targeting

Lecture 1: Customer Segmentation and Targeting

Lecture 2: Customer Segmentation and Targeting1

Lecture 3: Customer Segmentation and Targeting2

Lecture 4: Customer Segmentation and Targeting3

Lecture 5: Customer Segmentation and Targeting4

Chapter 5: 5. Predictive Analytics for Customer Behavior Forecasting

Lecture 1: Predictive Analytics for Customer Behavior Forecasting

Lecture 2: Predictive Analytics for Customer Behavior Forecasting1

Lecture 3: Predictive Analytics for Customer Behavior Forecasting2

Lecture 4: Predictive Analytics for Customer Behavior Forecasting3

Lecture 5: Predictive Analytics for Customer Behavior Forecasting4

Chapter 6: 6. Campaign Analytics and ROI Measurement

Lecture 1: Campaign Analytics and ROI Measurement

Lecture 2: Campaign Analytics and ROI Measurement1

Lecture 3: Campaign Analytics and ROI Measurement2

Lecture 4: Campaign Analytics and ROI Measurement3

Lecture 5: Campaign Analytics and ROI Measurement4

Chapter 7: 7. Social Media Analytics and Engagement Measurement

Lecture 1: Social media Analytics and Engagement Measurement

Lecture 2: Social media Analytics and Engagement Measurement1

Lecture 3: Social media Analytics and Engagement Measurement2

Lecture 4: Social media Analytics and Engagement Measurement3

Lecture 5: Social media Analytics and Engagement Measurement4

Chapter 8: 8. Customer Journey Mapping and Attribution Modeling

Lecture 1: Customer Journey Mapping and Attribution Modeling

Lecture 2: Customer Journey Mapping

Lecture 3: Attribution Modeling

Lecture 4: Attribution Modeling1

Chapter 9: 9. A/B Testing and Experimentation in Marketing

Lecture 1: A/B Testing and Experimentation in Marketing

Lecture 2: A/B Testing and Experimentation in Marketing1

Lecture 3: A/B Testing and Experimentation in Marketing2

Lecture 4: A/B Testing and Experimentation in Marketing3

Chapter 10: 10. Future Trends in Behavioral Analytics

Lecture 1: Case Studies and Real World Applications

Lecture 2: Case Studies and Real World Applications1

Lecture 3: Case Studies and Real World Applications2

Lecture 4: Case Studies and Real World Applications3

Lecture 5: Case Studies and Real World Applications4

Lecture 6: Certification

Chapter 11: Assignments

Lecture 1: Assignments

Instructors

Human and Emotion: CHRMI
E Learning, Consulting, Leadership Development

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu