Change Management: from CRO to Experimentation Maturity
Change Management: from CRO to Experimentation Maturity, available at $69.99, has an average rating of 4.8, with 85 lectures, based on 45 reviews, and has 276 subscribers.
You will learn about Improve the experimentation maturity of your organization using change management Motivate your colleagues and higher management to become more experiment-driven Assess the current situation and determine the organization's current experimentation maturity level Learn everything about experimentation maturity and company culture Write a change management plan and pitch it to the board Put your change plan into practice using change management and your soft skills Work on your personal growth to facilitate the change progress and improve your skills Interview techniques to come up with the best solutions and change plan Evaluate and reflect on the change process and determine the next steps This course is ideal for individuals who are Conversion Rate Optimization specialists who want to thrive in their work or Product owners who want to learn more about experimentation or Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well or Digital consultants who want to learn about change management and experimentation or Lead developers with an interest in change management and company culture It is particularly useful for Conversion Rate Optimization specialists who want to thrive in their work or Product owners who want to learn more about experimentation or Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well or Digital consultants who want to learn about change management and experimentation or Lead developers with an interest in change management and company culture.
Enroll now: Change Management: from CRO to Experimentation Maturity
Summary
Title: Change Management: from CRO to Experimentation Maturity
Price: $69.99
Average Rating: 4.8
Number of Lectures: 85
Number of Published Lectures: 85
Number of Curriculum Items: 85
Number of Published Curriculum Objects: 85
Original Price: €104.99
Quality Status: approved
Status: Live
What You Will Learn
- Improve the experimentation maturity of your organization using change management
- Motivate your colleagues and higher management to become more experiment-driven
- Assess the current situation and determine the organization's current experimentation maturity level
- Learn everything about experimentation maturity and company culture
- Write a change management plan and pitch it to the board
- Put your change plan into practice using change management and your soft skills
- Work on your personal growth to facilitate the change progress and improve your skills
- Interview techniques to come up with the best solutions and change plan
- Evaluate and reflect on the change process and determine the next steps
Who Should Attend
- Conversion Rate Optimization specialists who want to thrive in their work
- Product owners who want to learn more about experimentation
- Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well
- Digital consultants who want to learn about change management and experimentation
- Lead developers with an interest in change management and company culture
Target Audiences
- Conversion Rate Optimization specialists who want to thrive in their work
- Product owners who want to learn more about experimentation
- Entrepreneurs and e-commerce managers who want to apply experimentation and motivate others to do so as well
- Digital consultants who want to learn about change management and experimentation
- Lead developers with an interest in change management and company culture
If you want your organization to grow toward an experimentation culture, learn change management to accomplish this, and motivate your colleagues and higher management to become more experiment-driven, this will be the right course for you.
This course is a complete blueprint for every step from a CRO-only situation to an Experimentation Culture. It is based on many books, articles, courses, and my 14+ years of experience in this fantastic line of work.
By taking this course, you will…
-
Improve the experimentation maturity of your organization using change management
-
Motivate your colleagues and higher management to become more experiment-driven
-
Assess the current situation and determine the organization’s current experimentation maturity level
-
Write a change management plan and pitch it to the board
-
Put your change plan into practice using change management and your soft skills
-
Work on your personal growth to facilitate the change progress and improve your skills
You will learn everything about your organization, your manager or contact person, and all experimentation maturity levels. In addition, you will learn about the company culture, scope & alignment, team, data, tooling & automation, and the experimentation process.
You will also know how to write and present a change plan, pitch it to the board and prepare for difficult questions. Then, you will put the change plan into practice. You will learn everything about change management, the influence of your soft skills, dealing with resistance, and your personal growth.
Change management course setup
In the first part of the Change management course, you’ll learn to assess the current experimentation maturity of the organization. This includes getting to know the organization, its goals, and its landscape. Also, you get to know your contact person or manager and your landscape using a force-field analysis. Next, through a questionnaire and interview techniques, you will discover the challenges, obstacles, and hidden forces to get to the next experimentation maturity stage.
Next, you’ll learn how to write your change plan, pitch it to the board and prepare for difficult questions.
Next, you’ll learn how to implement your plan using change management, your soft skills, and personal growth.
Finally, you will evaluate, reflect and determine the next steps.
This is a complete course
There is no upsell to another expensive course, and there is no upsell to a coaching program.
You will learn everything about change management and how to implement it. I will only reference my other Udemy courses if you or a team member want to learn more about a specific topic.
This course will cover everything you need to know in a practical and engaging manner. Together, we will go through the change cycle step by step, with useful and practical frameworks and theories you can put into practice straight away.
Start learning change management and grow to an experimentation culture today
If you sign up today, you will have lifetime access to the course, including all future updates. You´ll also get a 30-day no question asked money-back guarantee.
If you have any questions during or after this course, please feel free to contact me. I’ll be happy to help you out. You can use the Q&A feature inside the course, send me a private message, or send an email. I will answer all of your questions as soon as possible.
Ready to get to a culture of experimentation? Sign up today! 🙂
Course Curriculum
Chapter 1: Introduction
Lecture 1: Course goals, structure and benefits
Lecture 2: Captions and playback rate
Lecture 3: Change management: from CRO to Experimentation culture
Lecture 4: Why experimentation
Lecture 5: Course material
Chapter 2: Assessing the current situation
Lecture 1: Assessing the current situation
Lecture 2: CHAPTER 2: Understanding your organization and manager/contact person
Lecture 3: Understanding your manager / contact person
Lecture 4: A first glimpse of the experimentation program
Lecture 5: Finding your allies
Lecture 6: Force field analysis
Lecture 7: Understanding your organization and manager wrap up
Lecture 8: CHAPTER 3 : Assessing the current experimentation maturity
Lecture 9: Experimentation maturity models
Lecture 10: Getting to the next stage
Lecture 11: Assessing the current maturity level (maturity scan)
Lecture 12: Interviews and asking questions
Lecture 13: Assessing the current experimentation maturity wrap up
Lecture 14: CHAPTER 4: Company culture
Lecture 15: Mindset for experimentation
Lecture 16: Company structure and cross-team collaboration
Lecture 17: Leadership, rewards and decisions
Lecture 18: The counterbalance
Lecture 19: Company culture wrap up
Lecture 20: CHAPTER 5: Scope & alignment of experimentation
Lecture 21: Alignment with business goals and operations
Lecture 22: OEC
Lecture 23: Where experimentation takes place
Lecture 24: The goal of experimentation
Lecture 25: Scope & alignment wrap up
Lecture 26: CHAPTER 6: Experimentation team & team goals
Lecture 27: Team members
Lecture 28: Theory of constraints analysis
Lecture 29: Centralized, decentralized, and CoE models
Lecture 30: CoE as the enabler for experimentation
Lecture 31: Training & education
Lecture 32: Team goals & dashboards
Lecture 33: Team & team goals wrap up
Lecture 34: CHAPTER 7: Data, tooling & automation for Experimentation
Lecture 35: Trust for tools and data
Lecture 36: Experimentation tool
Lecture 37: Automation
Lecture 38: Experimentation process and insights tool
Lecture 39: Tooling, data & automation wrap up
Lecture 40: CHAPTER 8: The Conversion Rate Optimization and Experimentation process
Lecture 41: From CRO process to Experimentation process I
Lecture 42: From CRO process to Experimentation process II
Lecture 43: Types of experiments
Lecture 44: Research
Lecture 45: Prioritization
Lecture 46: CRO and experimentation process wrap up
Lecture 47: Assessing the current situation wrap up
Chapter 3: Your change management plan
Lecture 1: CHAPTER 9: Your change management plan
Lecture 2: Writing a change management plan
Lecture 3: Presenting your change management plan
Lecture 4: Preparing for difficult questions
Lecture 5: Writing your change management plan wrap up
Chapter 4: Implementing the change
Lecture 1: CHAPTER 10: Introduction to the change management
Lecture 2: System 2 and change
Lecture 3: System 1 and change
Lecture 4: The physical environment for successful change
Lecture 5: The social environment for successful change
Lecture 6: Rewards & rules for successful change
Lecture 7: Experiment
Lecture 8: Incorporate organizational experimentation into your work
Lecture 9: Change examples for inspiration
Lecture 10: Change management wrap up
Lecture 11: CHAPTER 11: Soft skills for change and performance
Lecture 12: Personal influence on the change process
Lecture 13: Communication skills
Lecture 14: Dealing with resistance
Lecture 15: Consultancy
Lecture 16: Soft skills for change and performance wrap up
Lecture 17: CHAPTER 12: Your personal growth for change and performance
Lecture 18: Why personal change is difficult
Lecture 19: Differences between CRO and personal growth
Lecture 20: Setting personal goals
Lecture 21: The personal growth process
Lecture 22: Personal growth wrap up
Lecture 23: Implementing the change wrap up
Chapter 5: Evaluate, reflect & next steps
Lecture 1: CHAPTER 13: Evaluate & reflect
Lecture 2: Next steps
Chapter 6: Final words
Lecture 1: Keep learning
Lecture 2: Wrap up of the course
Lecture 3: Thank you
Instructors
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Ruben de Boer
CRO Consultant, online teacher, author, and speaker
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 3 votes
- 4 stars: 9 votes
- 5 stars: 32 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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