Competitive Intelligence, Counterintelligence and Research
Competitive Intelligence, Counterintelligence and Research, available at $59.99, has an average rating of 4.5, with 5 lectures, based on 8 reviews, and has 19 subscribers.
You will learn about This course explores all the different methods to perform competitive intelligence, counterintelligence and research sources. You will learn how to gather information that can help position your company or products better You learn many data sources most people do not use You will learn best practices from the national Competitive Intelligence Organization This course is ideal for individuals who are Entrepreneurs, Managers and CEOs at startups, and small to medium size companies or Product managers or anyone who help design products to be more successful It is particularly useful for Entrepreneurs, Managers and CEOs at startups, and small to medium size companies or Product managers or anyone who help design products to be more successful.
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Summary
Title: Competitive Intelligence, Counterintelligence and Research
Price: $59.99
Average Rating: 4.5
Number of Lectures: 5
Number of Published Lectures: 5
Number of Curriculum Items: 5
Number of Published Curriculum Objects: 5
Original Price: $59.99
Quality Status: approved
Status: Live
What You Will Learn
- This course explores all the different methods to perform competitive intelligence, counterintelligence and research sources.
- You will learn how to gather information that can help position your company or products better
- You learn many data sources most people do not use
- You will learn best practices from the national Competitive Intelligence Organization
Who Should Attend
- Entrepreneurs, Managers and CEOs at startups, and small to medium size companies
- Product managers or anyone who help design products to be more successful
Target Audiences
- Entrepreneurs, Managers and CEOs at startups, and small to medium size companies
- Product managers or anyone who help design products to be more successful
This course explores all the different methods to perform competitive intelligence, counterintelligence, and research sources. Understanding your competitors and the market is a key skill every company needs. All companies need to have at least an informal competitive intelligence program to be proactive and not be surprised by announcements that could leave their company behind.
If you are raising capital one question from an investor about a competitor, you are not aware of can kill an investment opportunity. And more importantly CI and market research are needed to ensure that you are properly differentiated, not just on market entry, but for years to come as your company evolves and grows using a long-term strategy. Differentiation is the key criteria for success from which all good things flow including market power, pricing/margins, lower marketing and customer acquisition costs and lower sales costs too. When you understand the competition your targeting and messaging to highlight your Unique Selling Proposition (USP) will be more clear and effective.
Research shows that most ventures trying to raise money fail because they do not understand their market well enough. It is critical to identity a unique target market of your optimum customers, which is different than competitors, and/or offer a different solution. There can be a dozen or more dimensions on which to differentiate. And to understand how to position a company. This is only possible by studying the competitive landscape to understand many dimensions of the market, and present them visually to staff, investors and other stakeholders.
Course Curriculum
Chapter 1: Competitive Intelligence for Early-stage Companies
Lecture 1: Session A – Agenda, competitive intelligence defined
Lecture 2: Session B – More legal issues, 7 key CI Sources
Lecture 3: Session C – Thirteen Competitive Intelligence Tactics
Lecture 4: Session D – More CI Research sources, How to know when you are “done”?
Lecture 5: Session E – Counterintelligence Techniques and Wrap Up
Instructors
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Bob Norton
Experienced CEO Expert in Management, Leadership and Systems
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 0 votes
- 4 stars: 2 votes
- 5 stars: 5 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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