Comprehensive Guide to Retail marketing

Comprehensive Guide to Retail marketing, available at $19.99, has an average rating of 2.78, with 15 lectures, based on 9 reviews, and has 36 subscribers.

You will learn about Retail management Modern retail management E Retail Retail Strategies This course is ideal for individuals who are Age group – 18yrs to 28yrs or management students It is particularly useful for Age group – 18yrs to 28yrs or management students.

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Summary

Title: Comprehensive Guide to Retail marketing

Price: $19.99

Average Rating: 2.78

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: ₹7,900

Quality Status: approved

Status: Live

What You Will Learn

Retail management
Modern retail management
E Retail
Retail Strategies

Who Should Attend

Age group – 18yrs to 28yrs
management students

Target Audiences

Age group – 18yrs to 28yrs
management students

Retail Management is the latest management specialisation that has emerged with the new era of online shopping, electronic payments and delivery of goods and other services. To manage this new demand of technology-enabled services, a major deficit in the supply of such professionals has arisen. Retail management refers to an innovative and organised outlook aimed towards the function of distribution, marketing and sale of goods.Retail is fast evolving from offline to Online formats. The course gives thorough review of various aspects

1. Buyer role in merchandising

2. Visual merchandising

3. Category Management

4. Retail Brand Management.

5. Strategic decisions in marketing of retail enterprises.

Retail management involves overseeing the operations of a retail business to ensure its smooth functioning and profitability. This includes tasks like inventory management, merchandising, sales forecasting, customer service, and staff supervision. Effective retail management requires strategic planning, marketing efforts, and maintaining a positive shopping experience for customers. It involves analyzing market trends, optimizing product placement, and implementing sales strategies to maximize revenue. Additionally, retail managers must focus on employee training, motivation, and performance evaluation to ensure a productive workforce. Overall, successful retail management requires a balance of business acumen, customer orientation, and operational efficiency to thrive in a competitive market.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Retail

Lecture 2: Retail in India and Global retail

Lecture 3: Foreign direct Investment in context of Indian Retail

Chapter 2: Emerging format of Modern Retail and their emerging trends

Lecture 1: Indian Organised Retail and growth

Chapter 3: Retailing Decisions

Lecture 1: Retail Location

Lecture 2: Retail atmospherics- Internal and external

Lecture 3: Retail Service quality management

Lecture 4: Supply Chain Management in Retail

Lecture 5: Retail Pricing

Lecture 6: Merchandising and Category Management

Chapter 4: Retail Shop Management and E Retail

Lecture 1: Visual Merchandising

Lecture 2: Retail promotion and advertisement

Lecture 3: Features of E Retail and its growth story

Lecture 4: Retail inventory management

Chapter 5: Retail Shopper Behaviour

Lecture 1: Retail Shopper Behaviour

Instructors

Deepak Rajagopalan
Retail Strategy Specialist and Thought Leader

Rating Distribution

1 stars: 4 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 0 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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