Consumer Behavior

Consumer Behavior, available at $29.99, has an average rating of 4.4, with 20 lectures, 18 quizzes, based on 35 reviews, and has 522 subscribers.

You will learn about Explore external and internal factors that play together in order to influence the consumer decision making process This course is ideal for individuals who are Business students and entrepreneurs who wish to understand what drives customers to behave the way they do. It is particularly useful for Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.

Enroll now: Consumer Behavior

Summary

Title: Consumer Behavior

Price: $29.99

Average Rating: 4.4

Number of Lectures: 20

Number of Quizzes: 18

Number of Published Lectures: 19

Number of Published Quizzes: 17

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 36

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Explore external and internal factors that play together in order to influence the consumer decision making process

Who Should Attend

Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.

Target Audiences

Business students and entrepreneurs who wish to understand what drives customers to behave the way they do.

The consumer behavior course will allow you to understand the following concepts :

– What is consumer behavior ( a historical overview)

– What is Marketing research ( types and nature of data)

– External factors of influence ( family & friends, culture, marketing efforts)

– Internal factors of influence ( personality, motivation, perception, attitude, learning)

– What is motivation and how is it related to consumer needs

– What is personality ( Theories and applications)

– How perception impacts the way we see things

– How we learn about things ( behavioral and cognitive learning)

– How our personality shapes our perceptions and attitudes

– What is attitude and how attitudes are formed

– How to communicate effectively with our consumers

– How to design effective ads

– Decision making process (how to select among two or multiple alternatives)

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to Consumer Behavior

Chapter 2: Consumer research

Lecture 1: Consumer Research process

Chapter 3: Segmentation

Lecture 1: Segmentation in details

Chapter 4: Motivation

Lecture 1: Motivation

Chapter 5: Personality

Lecture 1: Personality

Lecture 2: Brand personality

Chapter 6: Perception

Lecture 1: Perception

Lecture 2: Perception 2

Chapter 7: Positioning and Perception

Lecture 1: Positioning and Perception

Chapter 8: Consumer learning

Lecture 1: Consumer learning theories

Lecture 2: Consumer learning theories

Lecture 3: Consumer learning theories

Lecture 4: Cognitive learning

Lecture 5: Brain and persuasion

Chapter 9: Attitude

Lecture 1: Attitude definition

Lecture 2: Attitude formation

Chapter 10: Communication

Lecture 1: Communication definition

Lecture 2: Creating ads

Chapter 11: Decision making

Lecture 1: Decision making

Instructors

Dany Frenn
Quality Manager, MBA

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 6 votes
4 stars: 12 votes
5 stars: 17 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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