Consumer Psychology & Consumer Influence | NeuroMarketing

Consumer Psychology & Consumer Influence | NeuroMarketing, available at $19.99, has an average rating of 4.42, with 18 lectures, 3 quizzes, based on 56 reviews, and has 1651 subscribers.

You will learn about Understanding Consumer Decision-Making Processes : tudents will gain insights into how consumers make purchasing decisions, including the psychological factors. Applying Marketing Frameworks and Theories: Learners will be able to apply key marketing frameworks and theories, such as the 4 elements of the marketing mix. Analyzing Consumer Behavior and Segmentation: Students will learn to categorize consumers into different segments based on behavior, needs, and psychology. Evaluating Post-Purchase Outcomes and Consumer Satisfaction: Participants will learn how to assess post-purchase outcomes. This course is ideal for individuals who are Marketing Professionals: Individuals working in marketing, advertising, brand management, or related fields will find this course invaluable for gaining deeper insights into consumer minds. It will enhance their ability to craft effective, consumer-centric strategies. or Business Owners and Entrepreneurs: Small business owners, startup founders, and entrepreneurs can benefit significantly from understanding how consumers think and behave. or Students and Academics: Students in fields such as business, marketing, psychology, or related areas, as well as academic professionals looking to expand their knowledge in consumer psychology, will find this course enriching for their studies and research. or Career Changers or Enthusiasts: Individuals looking to enter the marketing or consumer research field, or those with a general interest in consumer behavior and psychology, will find this course a solid foundation to kickstart their journey. or Sales Professionals: Those in sales will gain insights into the psychological factors that drive purchasing decisions, enabling them to tailor their sales techniques more effectively to meet consumer needs and preferences. It is particularly useful for Marketing Professionals: Individuals working in marketing, advertising, brand management, or related fields will find this course invaluable for gaining deeper insights into consumer minds. It will enhance their ability to craft effective, consumer-centric strategies. or Business Owners and Entrepreneurs: Small business owners, startup founders, and entrepreneurs can benefit significantly from understanding how consumers think and behave. or Students and Academics: Students in fields such as business, marketing, psychology, or related areas, as well as academic professionals looking to expand their knowledge in consumer psychology, will find this course enriching for their studies and research. or Career Changers or Enthusiasts: Individuals looking to enter the marketing or consumer research field, or those with a general interest in consumer behavior and psychology, will find this course a solid foundation to kickstart their journey. or Sales Professionals: Those in sales will gain insights into the psychological factors that drive purchasing decisions, enabling them to tailor their sales techniques more effectively to meet consumer needs and preferences.

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Summary

Title: Consumer Psychology & Consumer Influence | NeuroMarketing

Price: $19.99

Average Rating: 4.42

Number of Lectures: 18

Number of Quizzes: 3

Number of Published Lectures: 17

Number of Published Quizzes: 3

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 20

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understanding Consumer Decision-Making Processes : tudents will gain insights into how consumers make purchasing decisions, including the psychological factors.
Applying Marketing Frameworks and Theories: Learners will be able to apply key marketing frameworks and theories, such as the 4 elements of the marketing mix.
Analyzing Consumer Behavior and Segmentation: Students will learn to categorize consumers into different segments based on behavior, needs, and psychology.
Evaluating Post-Purchase Outcomes and Consumer Satisfaction: Participants will learn how to assess post-purchase outcomes.

Who Should Attend

Marketing Professionals: Individuals working in marketing, advertising, brand management, or related fields will find this course invaluable for gaining deeper insights into consumer minds. It will enhance their ability to craft effective, consumer-centric strategies.
Business Owners and Entrepreneurs: Small business owners, startup founders, and entrepreneurs can benefit significantly from understanding how consumers think and behave.
Students and Academics: Students in fields such as business, marketing, psychology, or related areas, as well as academic professionals looking to expand their knowledge in consumer psychology, will find this course enriching for their studies and research.
Career Changers or Enthusiasts: Individuals looking to enter the marketing or consumer research field, or those with a general interest in consumer behavior and psychology, will find this course a solid foundation to kickstart their journey.
Sales Professionals: Those in sales will gain insights into the psychological factors that drive purchasing decisions, enabling them to tailor their sales techniques more effectively to meet consumer needs and preferences.

Target Audiences

Marketing Professionals: Individuals working in marketing, advertising, brand management, or related fields will find this course invaluable for gaining deeper insights into consumer minds. It will enhance their ability to craft effective, consumer-centric strategies.
Business Owners and Entrepreneurs: Small business owners, startup founders, and entrepreneurs can benefit significantly from understanding how consumers think and behave.
Students and Academics: Students in fields such as business, marketing, psychology, or related areas, as well as academic professionals looking to expand their knowledge in consumer psychology, will find this course enriching for their studies and research.
Career Changers or Enthusiasts: Individuals looking to enter the marketing or consumer research field, or those with a general interest in consumer behavior and psychology, will find this course a solid foundation to kickstart their journey.
Sales Professionals: Those in sales will gain insights into the psychological factors that drive purchasing decisions, enabling them to tailor their sales techniques more effectively to meet consumer needs and preferences.

Welcome to “Accelerated Consumer Psychology: Insights and Strategies,” a comprehensive yet concise course designed by the Institute of Practical Psychology for individuals with a passion for understanding consumer behavior but limited time at their disposal.

Why This Course?

In today’s fast-paced, consumer-driven world, understanding and predicting consumer behavior is invaluable. This course provides a swift yet thorough exploration of consumer psychology, offering key insights and actionable strategies in just 120 minutes.

What You Will Learn:

Fundamentals of Consumer Psychology: Dive into the basics of consumer behavior, including the psychological processes that guide how consumers think, feel, and make purchasing decisions.
Marketing Strategies: Uncover effective marketing techniques rooted in psychological principles to influence buying behaviors and enhance customer engagement.
Buying Behaviors: Explore the factors that drive consumers’ buying decisions, from personal preferences to social influences.
Consumer Classification: Learn about different types of consumers and how to tailor marketing strategies to diverse consumer segments.
Post-Purchase Behaviors: Understand the critical phase of post-purchase evaluation, including consumer satisfaction, loyalty, and complaint behavior.
Core Principles of Consumer Psychology: Delve into the heart of consumer behavior. Understand the psychological underpinnings that influence consumer thoughts, emotions, and decisions.
Advanced Marketing Techniques: Grasp cutting-edge marketing strategies that merge psychological insights with practical applications, enabling you to influence consumer behavior and drive successful campaigns.
In-depth Analysis of Buying Behaviors: Unravel the complex web of factors that dictate consumer buying decisions, ranging from individual psychological nuances to broader social and cultural influences.
Diverse Consumer Profiles: Gain proficiency in identifying and categorizing various consumer types. Learn how to craft bespoke marketing strategies that resonate with different segments.
Navigating Post-Purchase Dynamics: Master the art of managing post-purchase consumer responses, including addressing buyer’s remorse, fostering brand loyalty, and effectively handling complaints.

Interactive and Engaging Course Format:

The course is segmented into distinct sections, each targeting a critical aspect of consumer psychology. Our dynamic teaching methodology incorporates visually appealing whiteboard animations, ensuring that complex ideas are conveyed in a simple, engaging, and memorable manner.

Course Curriculum

Chapter 1: Introduction to Consumer Psychology | Why Consumer Psychology is Future in Sales

Lecture 1: Introduction to Consumer Psychology | What Consumer Psychologists Do?

Lecture 2: Explaining Consumer Behaviour and its Classifications | Consumer Psychology

Lecture 3: Where You Can Use Your Consumer Psychology Understanding | Practical Application

Lecture 4: What Your Favourite Snack Food Tell about your Personality?

Lecture 5: Three Foundations of Consumer Psychology in Marketing Framework

Lecture 6: 4 Elements of Marketing Mix | Consumer Psychology & Its Marketing Dimension

Chapter 2: Understanding Consumer Behaviours and Motivations | Consumer Psychology

Lecture 1: How Customers Decide what to Buy? | Decision Making Process of Consumers

Lecture 2: How to Find Loyal Customers for Your Company? | Consumer Psychology Secrets

Lecture 3: Understanding the Different Social Class of Consumers and Buying Behaviours.

Lecture 4: Four Different Types of Consumers and their Individual Motivations?

Lecture 5: How Do Different Shopping Groups Behave Differently and Why? | Consumer Sciences

Chapter 3: Consumer Personality Psychology Understanding | Marketing Psychology Boosters

Lecture 1: How Does a Consumer’s Self-Image Influence Their Purchasing Decisions?

Lecture 2: Fundamental Needs of Consumers and Their Potential | Case Study

Lecture 3: How Do Consumers Learn About New Products and What Influences This Process?

Chapter 4: Post Purchase Behaviours of Consumers | Products Returns and Complaint Behaviour

Lecture 1: Post Purchase Evaluation | How Do Consumers Evaluate Their Purchases?

Lecture 2: what Drives Customers to Complain and How Should Businesses Respond?

Lecture 3: What Is Post-Purchase Dissonance and How Can It Affect Consumer Satisfaction?

Instructors

Institute of Professional Psychology (IPP)
Unlocking Peak Potentials through Practical Psychology

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 3 votes
4 stars: 16 votes
5 stars: 33 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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