Copywriting for High-Priced Programs

Copywriting for High-Priced Programs, available at $39.99, has an average rating of 4.13, with 10 lectures, based on 8 reviews, and has 73 subscribers.

You will learn about Write a promotional page for an event, workshop, retreat, course or coaching program Make sure a long sales page includes everything needed to inform, persuade and trigger orders Understand factors that heighten perceived value Avoid hype in favor of solid reasons to sign up and buy This course is ideal for individuals who are Best for someone who needs to write a convincing long sales page right now for themselves or a client or No prior copywriting experience needed It is particularly useful for Best for someone who needs to write a convincing long sales page right now for themselves or a client or No prior copywriting experience needed.

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Summary

Title: Copywriting for High-Priced Programs

Price: $39.99

Average Rating: 4.13

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Write a promotional page for an event, workshop, retreat, course or coaching program
Make sure a long sales page includes everything needed to inform, persuade and trigger orders
Understand factors that heighten perceived value
Avoid hype in favor of solid reasons to sign up and buy

Who Should Attend

Best for someone who needs to write a convincing long sales page right now for themselves or a client
No prior copywriting experience needed

Target Audiences

Best for someone who needs to write a convincing long sales page right now for themselves or a client
No prior copywriting experience needed

How to Structure, Write and Format an Effective Long Sales Page

A learn-by-doing course on long-form copywriting, especially for high-priced programs

To sell an event, information product, subscription program, class, tour or coaching program, you need a long sales page that lays out what the offering consists of and persuades the reader to buy. Your artfully chosen words on the screen (or on paper) do all the selling work.

In copywriting terms, this is one-step buying, or direct response. What you’re selling is somewhat complicated to explain, and it might cost $100, $500 or as much as $10,000 or more. By the end of your presentation on the page, the reader needs to understand the offer clearly, know how they’ll be better off from buying, and have all their questions, doubts and concerns put to rest.

In this practical online course, which is laser-focused on this type of marketing writing, you learn and implement the fundamentals of creating an effective long sales page. Hands-on practice comes from two homework assignments that get thoroughly discussed in the course videos.�

Your learning tools also include explanations, checklists, analyses of student drafts, and written commentary on finished sales pages that can serve as models.

At the conclusion of this course, you’ll be able to write a polished, long sales page for yourself or for a client. And you’ll know how to handle this monumental writing challenge again whenever you need to. You can refer to the worksheets, checklists and annotated examples in the course for years to come.

Course Curriculum

Chapter 1: The Long Sales Pages Copywriting Workshop

Lecture 1: Lesson 1: When Do You Need a Long Sales Page and Why?

Lecture 2: Lesson 2: About This Course

Lecture 3: Lesson 3: Prewriting Analysis

Lecture 4: Lesson 4: Discussion of Assignment #1

Lecture 5: Lesson 5: Sales Page Components

Lecture 6: Lesson 6: Some Marketing Psychology Pointers

Lecture 7: Lesson 7: Formatting Your Sales Page

Lecture 8: Lesson 8: Sample Sales Pages With Commentary

Lecture 9: Lesson 9: Discussion of Assignment #2

Lecture 10: What Next?

Instructors

Marcia Yudkin
Marketing Coach, Introvert Advocate

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 3 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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