Copywriting: Persuasive Writing Ft. Two Forbes Writers
Copywriting: Persuasive Writing Ft. Two Forbes Writers, available at $44.99, has an average rating of 4.37, with 188 lectures, based on 391 reviews, and has 66194 subscribers.
You will learn about Discovering your Personal Journey as a Writer Discovering the Style of Writing that suits your Personality Keys to an Exceptional Writing Journey How to become an Exceptional Writer Keys to Exceptional Writing Exceptional Writing Deterrents Persuasive Copywriting Formulas 20+ Headline Copywriting Formulas Organizational Copywriting Formulas Action Copywriting Formulas Email Copywriting Formulas Successful Writing Tips from Matthew Rolnick – Forbes Council Member and Columnist Successful Writing Tips from Renee Sylvestre-Williams – Forbes Contributor & Award Winning Writer The AIDA: Attention, Interest, Desire, Action Formula The PAS: Problem, Agitate, Solution Formula The IDCA: Interest, Desire, Conviction, Action Formula The ACCA: Awareness, Comprehension, Conviction, Action Formula The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula The PPPP: Picture, Promise, Prove, Push Formula The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula The AICPBSAWN Formula The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula The FACE: Familiar, Audience, Cost, Education Formula This course is ideal for individuals who are Students interested in Writing or Aspiring Copywriters or Content Writers interested in increasing Engagement through Copy or Students interested in learning Copywriting Formulas or Content Strategists that need Inspiration or Digital Marketers that want to use Copy to increase Traffic & Engagement or Students interested in Headline, Organizational, & Email Copywriting Techniques or Content Creators looking to write effective copy It is particularly useful for Students interested in Writing or Aspiring Copywriters or Content Writers interested in increasing Engagement through Copy or Students interested in learning Copywriting Formulas or Content Strategists that need Inspiration or Digital Marketers that want to use Copy to increase Traffic & Engagement or Students interested in Headline, Organizational, & Email Copywriting Techniques or Content Creators looking to write effective copy.
Enroll now: Copywriting: Persuasive Writing Ft. Two Forbes Writers
Summary
Title: Copywriting: Persuasive Writing Ft. Two Forbes Writers
Price: $44.99
Average Rating: 4.37
Number of Lectures: 188
Number of Published Lectures: 188
Number of Curriculum Items: 188
Number of Published Curriculum Objects: 188
Original Price: $27.99
Quality Status: approved
Status: Live
What You Will Learn
- Discovering your Personal Journey as a Writer
- Discovering the Style of Writing that suits your Personality
- Keys to an Exceptional Writing Journey
- How to become an Exceptional Writer
- Keys to Exceptional Writing
- Exceptional Writing Deterrents
- Persuasive Copywriting Formulas
- 20+ Headline Copywriting Formulas
- Organizational Copywriting Formulas
- Action Copywriting Formulas
- Email Copywriting Formulas
- Successful Writing Tips from Matthew Rolnick – Forbes Council Member and Columnist
- Successful Writing Tips from Renee Sylvestre-Williams – Forbes Contributor & Award Winning Writer
- The AIDA: Attention, Interest, Desire, Action Formula
- The PAS: Problem, Agitate, Solution Formula
- The IDCA: Interest, Desire, Conviction, Action Formula
- The ACCA: Awareness, Comprehension, Conviction, Action Formula
- The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula
- The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula
- The PPPP: Picture, Promise, Prove, Push Formula
- The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula
- The AICPBSAWN Formula
- The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula
- The FACE: Familiar, Audience, Cost, Education Formula
Who Should Attend
- Students interested in Writing
- Aspiring Copywriters
- Content Writers interested in increasing Engagement through Copy
- Students interested in learning Copywriting Formulas
- Content Strategists that need Inspiration
- Digital Marketers that want to use Copy to increase Traffic & Engagement
- Students interested in Headline, Organizational, & Email Copywriting Techniques
- Content Creators looking to write effective copy
Target Audiences
- Students interested in Writing
- Aspiring Copywriters
- Content Writers interested in increasing Engagement through Copy
- Students interested in learning Copywriting Formulas
- Content Strategists that need Inspiration
- Digital Marketers that want to use Copy to increase Traffic & Engagement
- Students interested in Headline, Organizational, & Email Copywriting Techniques
- Content Creators looking to write effective copy
What has the power to spark revolutions, empower people, express thoughts, emotions, love, hate, and fear, and is only bound by the limits of our imagination? – Words. Words are undoubtedly one of the most powerful tools that mankind possesses. However, mastering the art of articulating thoughts into meaningful written expressions, is no simple undertaking. If done correctly, words can be used as a mechanism of persuasion. Words can be used to further career goals, relationships, business goals, and just about any other facet of life. The focal point of this course is to provide a theoretical and practical guide to the mechanics behind persuasive writing. In other words, writing with a purpose, or intent. One of the most prevalent forms of persuasive writing is found in copywriting. Copywriting is best defined as the usage of written text for the purpose of marketing, sales, or advertising. Well written sales copy, will ultimately persuade a person or group of people to take a particular action.
This course offers a comprehensive guide to persuasive writing. It also aims to inspire your writing journey and identify your purpose as a writer. We start with a theoretical overview of the characteristics of an exceptional writer, including identifying your core strengths and weaknesses. From there we dive into a practical guide to persuasive writing using a number of industry standard copywriting formulas. The instruction will be led by several hands-on exercises and examples that will help solidify the concepts we explore.
With this course, you can learn the writing craft with confidence, as several of the modules are authored by self-published author, and freelance writer – Lissette Maduro. Lissette has an extensive background in writing in the health and wellness space, inspired by her experience working as a family physician and medical advisor. She has also made contributions to the Tech and travel writing arena as she enjoys learning about new developments and is an avid traveler. Lissette holds a Doctor of Medicine Degree from the American University of Integrative Sciences. She also has a B.S. in Medical Technology from Oakwood University.
Another great feature of this course, is that you have an opportunity to gain exclusive insights directly from two Forbes columnists, who participated with YouAccel in a comprehensive Q&A session on content writing and strategy.
The first session is with Renee Sylvestre-Williams of -30- Communications.
Renee is one of the most prolific content strategists in the corporate world, whose client list includes some of the most distinguished brands in North America. This includes Deloitte, American Express, CIBC, Ceridian, Investors’ Group, and MD Financial
Equally as impressive as her client list, is her aptitude for steering content direction for multinational media conglomerates like Corus Entertainment, and TC Transcontinental. In her role as managing editor, Renee has provided leadership and strategic direction for major television networks and online publications like Slice Canada, Food Network, HGTV, ELLE Canada, Style At Home, and Canadian Living.
Renee has also been a key contributor for mainstream news publications like Forbes, CBC, The Globe & Mail, Canadian Business, TVO, The Toronto Star, The Toronto Sun, Global News, and Digital Trends.
As a results-driven strategist, Renee has accumulated over 15 years of experience in the realm of digital marketing and content strategy. Her key areas of specialization include strategy and content development for finance brands, targeted towards Gen Y, and millennials.
The second Q&A is conducted with Matthew Rolnick. Matthew is a Forbes council member, and contributing writer.
He is also the VP of sales at Yaymaker, and a former Divisional Sales Manager at Groupon. Yaymaker is best known for its in-venue and live virtual events, where they specialize in corporate team building. To date Yaymaker has hosted over 300,000 events, including paint “nites”, game shows, mixology classes, comedians, magicians, cooking classes, ukulele making classes and plant “nites”. They also work with celebrities and a wide array of speakers for any topic.
Matthew loves writing business articles on Linkedin and continues to be published in Forbes where he shares insights on expert panels. His insights on copywriting provide tremendous value to aspiring business writers and journalists looking for guidance or mentorship.
The impact that words have on us as individuals and as a collective, is indisputable.
Writing has the power to comfort, heal, motivate and inspire.
Exceptional writing has resuscitated dying dreams, restored abused hope, rebuilt societies and recharted humanity´s course.
This course will assist you in stepping up your writing craft to join the ranks of the next generation of wordsmiths that change the world.
In Persuasive Writing Ft. Two Forbes Contributors & Copywriters:
-
Theory for Aspiring Writers:
-
Discover If You’re a Writer
-
What Kind Of Writing Suits Your Personality
-
Perspectives of The Exceptional Writer
-
How To Become An Exceptional Writer
-
Keys to Exceptional Writing
-
Exceptional Writing Deterrents
-
Resources (to improve your writing)
-
-
Practical Guide to Writing using Proven Copywriting Formulas
-
20+ Industry Standard Headlining Copywriting Formulas
-
Organizational Copy Formulas
-
AIDA, PAS, IDCA, ACCA, AIDPPC, AAPPA, 4P’S, QUEST, AICPBSAWN, PASTOR, FACE
-
-
Action Copy Formulas
-
Including: TPSC, Elements of an Offer, RAD
-
-
Emailing Copy Formulas
-
Report, Data, How-to, Inquiry, Endorsement, This/That
-
-
-
Q&A with two seasoned Forbes writers: Renee Sylvestre-Williams & Matthew Rolnick
-
The Q&A’s are centered around content strategy, copywriting, and general tips on career development for aspiring writers.
-
With that said, we hope that you’re as excited about this course as we are. If you’re ready to start your journey in becoming a persuasive writer, hit the enroll button and let’s get started!
Course Curriculum
Chapter 1: The Personal Journey of Writing
Lecture 1: Introduction to the Personal Journey of Writing
Lecture 2: Are you a Writer?
Lecture 3: You’re an Observer of Life
Lecture 4: You’re Always Analyzing This…and That
Lecture 5: You Live to Write Another Day
Lecture 6: You Have Doubts
Lecture 7: You have an Ongoing Love Affair With Books
Lecture 8: You’re a Lifelong Collector of Tales
Lecture 9: You Need Space
Lecture 10: What Defines a Writer
Lecture 11: Constancy or Committed
Lecture 12: Tenacity and Determination
Lecture 13: Hunger and Passion
Lecture 14: A Missive or Tenor
Chapter 2: What Kind of Writing Suits Your Personality
Lecture 1: Introduction to the Kind of Writing Styles that Suit Your Personality
Lecture 2: The Closet Writer
Lecture 3: The Eternal Writer
Lecture 4: The Hesitant Writer
Lecture 5: The Innovative Writer
Lecture 6: The Inspired Writer
Lecture 7: The Literate Writer
Lecture 8: The Logical Writer
Lecture 9: The Savvy Writer
Chapter 3: The Exceptional Writing Journey
Lecture 1: Introduction to the Exceptional Writing Journey
Lecture 2: Perspectives of the Exceptional Writer
Lecture 3: Worst Case Scenario
Lecture 4: Don’t be a People Pleaser
Lecture 5: Writing is for an Audience of One
Lecture 6: Writing in your Own Voice is Crucial
Lecture 7: Your Own Created Space
Lecture 8: Avoid Pretense
Chapter 4: How to Become an Exceptional Writer
Lecture 1: Introduction to becoming an Exceptional Writer
Lecture 2: Importance of Reading
Lecture 3: Define your Audience
Lecture 4: Get Inspired
Lecture 5: Write Daily
Lecture 6: Rewrite
Lecture 7: Challenge Yourself
Chapter 5: Keys to Exceptional Writing
Lecture 1: Introduction to the Keys to Exceptional Writing
Lecture 2: Don’t be Obsessed with Grammar
Lecture 3: Conquer the Art of Description
Lecture 4: Limit Background Information
Lecture 5: Be Relatable
Lecture 6: Take Risks
Lecture 7: Writing is Telepathic
Lecture 8: Be Serious
Lecture 9: Set Deadlines
Lecture 10: Re-Evaluate Your Work
Lecture 11: Feel Good and Be Good
Chapter 6: Exceptional Writing Deterrents
Lecture 1: Introduction to Exceptional Writing Deterrents
Lecture 2: A Lackadaisical Attitude
Lecture 3: Feeling Entitled
Lecture 4: Romanticizing the Writing Craft
Lecture 5: Fearing Marketing
Lecture 6: An Unreasonable Timeline
Lecture 7: Expecting an ‘Easy-Bake’ Outline
Lecture 8: Writer’s Envy
Lecture 9: A Need for Approval
Lecture 10: Download
Chapter 7: Practical Guide to Persuasive Copywriting
Lecture 1: Introduction to the Copywriting Sections of the Course
Chapter 8: Headlining Copywriting Formulas
Lecture 1: Introduction to Headline Copywriting Formulas
Lecture 2: “Who Else Wants…" Formula
Lecture 3: “The Secret of…" Formula
Lecture 4: The “Method, Target and Benefit" Formula
Lecture 5: “Little-Known Ways to…" Formula
Lecture 6: “Get Rid of [Problem] Once and For All" Formula
Lecture 7: “Here’s a Quick Way to [Solve a problem]" Formula
Lecture 8: “Now You Can Have/Do Something Desirable/Great Circumstance" Formula
Lecture 9: The “[Do something] Like [World-class example]" Formula
Lecture 10: The “[Have a /Build a]… You Can Be Proud Of" Formula
Lecture 11: The “What Everybody Ought to Know About______" Formula
Lecture 12: The “[number] [item][persona] Will Love (Hint: [statement])" Formula
Lecture 13: The “How To [action] When [statement]: [persona] Edition" Formula
Lecture 14: The “[persona]-Friendly Guide To [activity] (statement)" Formula
Lecture 15: The “Why I Got [action]: Every [persona] Should Be Aware Of [statement]" Formula
Lecture 16: The “[number] Ways To [action] Your [blank] Without Having To.." Formula
Lecture 17: The “[number] Signs [action] (Don’t Worry: [statement])" Formula
Lecture 18: The “[action] For [time] [result]" Formula
Lecture 19: The “Even The [persona] Can [action] [statement]" Formula
Lecture 20: The “[power word] Your [persona] At [activity] [result]" Formula
Lecture 21: The "We [verb] [object]: Here’s What We Learned" Formula
Chapter 9: Organizational Copywriting Formulas
Lecture 1: Introduction to Organizational Copywriting Formulas
Lecture 2: The AIDA: Attention, Interest, Desire, Action Formula
Lecture 3: The PAS: Problem, Agitate, Solution Formula
Lecture 4: The IDCA: Interest, Desire, Conviction, Action Formula
Lecture 5: The ACCA: Awareness, Comprehension, Conviction, Action Formula
Lecture 6: The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula
Lecture 7: The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula
Lecture 8: The PPPP: Picture, Promise, Prove, Push Formula
Lecture 9: The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula
Lecture 10: The AICPBSAWN Formula
Instructors
-
YouAccel Training
8+ Million Enrollments, 70k+ Reviews. Register Today. -
Matthew Rolnick
SVP Partnerships & Events – Hulk Hogan's Real American Beer
Rating Distribution
- 1 stars: 18 votes
- 2 stars: 13 votes
- 3 stars: 64 votes
- 4 stars: 123 votes
- 5 stars: 173 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024