Corporate Social Responsibility and Corporate Advantage

Corporate Social Responsibility and Corporate Advantage, available at Free, has an average rating of 4.45, with 8 lectures, based on 937 reviews, and has 8390 subscribers.

You will learn about Understand How CSR Relates to customers Understand how CSR Relates to Employees Understand How CSR Relates to environment Understand the Different World Views on CSR Learn about Corporate Social Initiatives This course is ideal for individuals who are Advanced Level Undergraduate and Post-Graduate Students of Ethics; as well as any business practitioner It is particularly useful for Advanced Level Undergraduate and Post-Graduate Students of Ethics; as well as any business practitioner.

Enroll now: Corporate Social Responsibility and Corporate Advantage

Summary

Title: Corporate Social Responsibility and Corporate Advantage

Price: Free

Average Rating: 4.45

Number of Lectures: 8

Number of Published Lectures: 8

Number of Curriculum Items: 8

Number of Published Curriculum Objects: 8

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Understand How CSR Relates to customers
Understand how CSR Relates to Employees
Understand How CSR Relates to environment
Understand the Different World Views on CSR
Learn about Corporate Social Initiatives

Who Should Attend

Advanced Level Undergraduate and Post-Graduate Students of Ethics; as well as any business practitioner

Target Audiences

Advanced Level Undergraduate and Post-Graduate Students of Ethics; as well as any business practitioner

Introduces the concept of Corporate Social Responsibility (CSR) as it relates to customers, employees, the environment and society at large. It also does a historical treatment of the concept of CSR and explains the sometimes complex relationship between business society by focusing on the Milton Friedman view of CSR; the Archie Carroll and Carnegie views on Corporate Social Responsibility.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Meaning and Scope of Social Responsibility

Lecture 2: Stakeholder Management

Lecture 3: Corporate Social Initiatives and Corporate Cause Promotion

Lecture 4: Cause Related Marketing

Lecture 5: Corporate Social Marketing

Lecture 6: Corporate Philanthropy

Lecture 7: Community Volunteering

Lecture 8: Scope of CSR In Emerging Markets

Instructors

Prof Robert Ebo Hinson
Marketing Professor

Rating Distribution

1 stars: 18 votes
2 stars: 26 votes
3 stars: 142 votes
4 stars: 401 votes
5 stars: 350 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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