Course 4: Value-Added Strategies

Course 4: Value-Added Strategies, available at $39.99, with 18 lectures, 3 quizzes, and has 33 subscribers.

You will learn about Differentiate product and service offerings. Design as functionality, as beauty, as “Differentiator No. 1.” Turn customers into fans through Emotionally Engaging Experiences. Two of the biggest (and most overlooked) market opportunities in the world. This course is ideal for individuals who are Leaders and managers trying to navigate these tumultuous times or Owners of small or medium size businesses or Executive Level Managers or Solopreneurs or B-Level Managers It is particularly useful for Leaders and managers trying to navigate these tumultuous times or Owners of small or medium size businesses or Executive Level Managers or Solopreneurs or B-Level Managers.

Enroll now: Course 4: Value-Added Strategies

Summary

Title: Course 4: Value-Added Strategies

Price: $39.99

Number of Lectures: 18

Number of Quizzes: 3

Number of Published Lectures: 18

Number of Published Quizzes: 3

Number of Curriculum Items: 34

Number of Published Curriculum Objects: 34

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Differentiate product and service offerings.
Design as functionality, as beauty, as “Differentiator No. 1.”
Turn customers into fans through Emotionally Engaging Experiences.
Two of the biggest (and most overlooked) market opportunities in the world.

Who Should Attend

Leaders and managers trying to navigate these tumultuous times
Owners of small or medium size businesses
Executive Level Managers
Solopreneurs
B-Level Managers

Target Audiences

Leaders and managers trying to navigate these tumultuous times
Owners of small or medium size businesses
Executive Level Managers
Solopreneurs
B-Level Managers

Excellence.

People.

Innovation.

Those three words are the focus of each of the three previous courses in this series. Now comes the time to apply the fruits of the first three courses to market opportunities.

Hence: Value-Added Strategies.

We start where we should start: DESIGN. Value-Added Strategies aim to differentiate our product and service offerings. And at the top of the list—way ahead of any No. 2 in my view—is design.

Design is not easy to pin down. It’s products and services that work and are easy to use (great functionality). It’s products and services that are attractive, even beautiful (aesthetics). But it’s more—much more.

Consider:

Rich Karlgaard describes Nest founder Tony Fadell’s approach, first by quoting him, “‘Every business school in the world would flunk you if you came out with a business plan that said, “Oh, by the way, we’re going to design and fabricate our own screws at an exponentially higher cost than it would cost to buy them.”’”(emphasis added)Karlgaard goes on, “But these aren’t just screws. Like the thermometer itself, they’re better screws, epic screws, screws with, dare I say it, deeper meaning.” (emphasis added)

Yes. Epic Screws. Screws with deeper meaning.

Or this, from a New York Times review by Tony Swan of the MINI Cooper S reported in Donald Norman’s book Emotional Design:

“It is fair to say that almost no new vehicle in recent memory has provoked more smiles.” (emphasis added)

Design as functionality.

Design as beauty.

Design as “screws with deeper meaning.”

Design as a car provoking “more smiles.”

Design writ (VERY) large as “Differentiator No. 1.”

Altogether, there will be thirteen value-added strategies offered up, ending with two that represent the biggest market opportunities in the world. Namely, the women’s market. Mantra: WOMEN BUY . . . E-V-E-R-Y-T-H-I-N-G. And the “oldies market,” as I call it. Mantra: OLDIES HAVE . . . A-L-L THE MONEY.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome from Tom

Lecture 2: Download the Course Guide

Lecture 3: How We've Structured This Course

Chapter 2: Design

Lecture 1: Step 1: Design: The No.1 Force for Differentiation

Lecture 2: Step 2: Design Excellence in Every Nook and Cranny

Lecture 3: Step 3: Design Aspiration

Lecture 4: Step 4: Design as Romance/Design as Soul

Lecture 5: Step 5: Design/Perfect Imperfections

Chapter 3: Emotionally Engaging Experiences

Lecture 1: Step 6: Emotionally Engaging Experiences

Lecture 2: Step 7: TGRs/Things Gone Right

Lecture 3: Step 8: Small Touches Stick

Lecture 4: Step 9: A TGR Obsession

Chapter 4: Reaching Your Market

Lecture 1: Step 10: Add New Services

Lecture 2: Step 11: Social Media Mastery

Lecture 3: Step 12: Gigantic/Underserved Women's Market

Lecture 4: Step 13: Gigantic/Underserved "Oldies" Market

Chapter 5: Closing Message

Lecture 1: Final TTDN

Lecture 2: Closing Message

Instructors

Tom Peters
Management Guru, Speaker, Author of The Excellence Dividend

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Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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