Craft Business Power: Online Selling For Artists And Makers
Craft Business Power: Online Selling For Artists And Makers, available at $29.99, has an average rating of 3.75, with 34 lectures, based on 113 reviews, and has 682 subscribers.
You will learn about Create a realistic set of business goals for their craft or artisan business Create and refine a brand strategy Understand the product strategy options available and how to create a solid product plan Create a pricing strategy for your new business Learn where to sell online including your own site as well as online marketplaces Explore promotional strategies including email marketing, social media, and paid ad options Learn growth strategies that will help expand your startup from the kitchen table to a thriving 'real' business This course is ideal for individuals who are This course is designed for artisans, crafters, and makers who want to launch a craft business. or Private labeler product makers who need to create and launch a brand will also find value in this course or Craft sellers who currently sell offline and want to sell online might also find this helpful. It is particularly useful for This course is designed for artisans, crafters, and makers who want to launch a craft business. or Private labeler product makers who need to create and launch a brand will also find value in this course or Craft sellers who currently sell offline and want to sell online might also find this helpful.
Enroll now: Craft Business Power: Online Selling For Artists And Makers
Summary
Title: Craft Business Power: Online Selling For Artists And Makers
Price: $29.99
Average Rating: 3.75
Number of Lectures: 34
Number of Published Lectures: 34
Number of Curriculum Items: 34
Number of Published Curriculum Objects: 34
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- Create a realistic set of business goals for their craft or artisan business
- Create and refine a brand strategy
- Understand the product strategy options available and how to create a solid product plan
- Create a pricing strategy for your new business
- Learn where to sell online including your own site as well as online marketplaces
- Explore promotional strategies including email marketing, social media, and paid ad options
- Learn growth strategies that will help expand your startup from the kitchen table to a thriving 'real' business
Who Should Attend
- This course is designed for artisans, crafters, and makers who want to launch a craft business.
- Private labeler product makers who need to create and launch a brand will also find value in this course
- Craft sellers who currently sell offline and want to sell online might also find this helpful.
Target Audiences
- This course is designed for artisans, crafters, and makers who want to launch a craft business.
- Private labeler product makers who need to create and launch a brand will also find value in this course
- Craft sellers who currently sell offline and want to sell online might also find this helpful.
This is the companion video series to the Craft Business Powerbook (available on Amazon).
Home based craft businesses are enabling thousands of families to enjoy additional income. It has never been easier to start a craft business. But how do you sell your art or craft products in the age of Amazon? How do you use the Internet to find and serve high-quality customers?
In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They’ve sold several million dollars of products online and they outline a 15 day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.
About The Instructor:In this course the instructor shares insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built Liberty Jane® and Pixie Faire®.
How Is This Course Different?This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won’t find anywhere else.
Who Is This Course Designed For?Although everyone is welcome, this course is designed for makers, crafters, artists and private labelers (who are just starting out), more than anyone else. It will help them design a brand, clarify their product and pricing strategy – and learn to sell online. Students should have a basic understanding of business and a willingness to learn and grow. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, or at least a product idea.
You May Find This Course Too Basic If…If you already have a brand, product strategy, social media plan, and ongoing business income. This course is designed as a guide for beginners that intermediate or advanced students might enjoy too. Additionally, if you are trying to bring an existing successful business online, you may find this course too basic because we spend a lot of time on goal setting, branding, product strategy, and pricing.
Course Curriculum
Chapter 1: Welcome To Startup Power
Lecture 1: Startup Power 10 Reasons It's A Great Time To Start An Online Business
Lecture 2: Startup Power Course Overview
Chapter 2: Establishing Your Business Goals
Lecture 1: Business Goal Setting Introduction From Nietzche To Covey
Lecture 2: Business Goal Setting 3 Types Of Goals
Lecture 3: The Corridor Principle
Lecture 4: The Goalsetting Guidebook
Lecture 5: The Goal Audit Exercise
Lecture 6: The Goal Setting Exercise
Chapter 3: Entrepreneurial Branding Strategies
Lecture 1: Introduction To Branding Beyond The Logo
Lecture 2: The Visible And Invisible Elements Of A Brand
Lecture 3: 8 Brand Naming Methods That Are Proven To Work Well
Lecture 4: The Brand Naming Checklist To Ensure You Can Use Your Name
Lecture 5: How To Get A Professional Logo
Lecture 6: Bonus: An Introduction To Brand Archetypes
Lecture 7: The Branding Guidebook
Lecture 8: The Brand Builders Checklist
Chapter 4: Product Workshop
Lecture 1: An Introduction To Product Strategy And 8 Methods For Creating New Products
Lecture 2: Example: Mike Kittridge And Yankee Candle
Lecture 3: The Blue Ocean Method Of Product Strategy
Lecture 4: Example: Chuck Williams And William Sonoma
Lecture 5: The Integrated Product Suite Concept
Lecture 6: The Product Strategy Guidebook
Chapter 5: Price Workshop
Lecture 1: The Pricing Workshop
Lecture 2: The Pricing Guidebook
Chapter 6: Placement, Distribution and Platforms
Lecture 1: The Placement Workshop
Lecture 2: The Placement (or Distribution) Guidebook
Lecture 3: The Platform Evaluation Exercise
Lecture 4: The Platform Stacking Calculator Worksheet
Chapter 7: Promotion, how to get the word out about your products and brand
Lecture 1: Promotion Workshop
Lecture 2: The Promotion Guidebook
Lecture 3: The Traffic From Promotions Estimator Exercise
Lecture 4: The Traffic Planning 12-Month Exercise
Chapter 8: Growth Strategies For Your Small Business
Lecture 1: Growth Strategies
Lecture 2: The Business Systems Exercise
Instructors
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Jason Miles
Rated As Most Popular E-commerce Instructor
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 17 votes
- 4 stars: 31 votes
- 5 stars: 61 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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