Create a messaging guide to grow your small business!

Create a messaging guide to grow your small business!, available at $19.99, has an average rating of 4.93, with 23 lectures, based on 7 reviews, and has 67 subscribers.

You will learn about Marketing Messaging Create a process to scale your business Customer research Marketing psychology Marketing strategy A basic marketing plan Digital marketing Messaging for social media marketing Online marketing Product positioning Business communication Product marketing plan This course is ideal for individuals who are Small business owners in creative services. (Graphic designers, videographers, freelance writers, etc.) It is particularly useful for Small business owners in creative services. (Graphic designers, videographers, freelance writers, etc.).

Enroll now: Create a messaging guide to grow your small business!

Summary

Title: Create a messaging guide to grow your small business!

Price: $19.99

Average Rating: 4.93

Number of Lectures: 23

Number of Published Lectures: 23

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Marketing
Messaging
Create a process to scale your business
Customer research
Marketing psychology
Marketing strategy
A basic marketing plan
Digital marketing
Messaging for social media marketing
Online marketing
Product positioning
Business communication
Product marketing plan

Who Should Attend

Small business owners in creative services. (Graphic designers, videographers, freelance writers, etc.)

Target Audiences

Small business owners in creative services. (Graphic designers, videographers, freelance writers, etc.)

Have you ever wondered how some brands suck you in?

Through every interaction, they sing the siren song that keeps you coming back and buying their products time and again. It’s as if they got inside your brain and read your mind.

They did! Well sort of.

What seems like magic to the untrained eye is actually a repeatable science. In this course, I will show you the secrets the experts use to attract premium customers.

During the course, you will learn five core concepts. These core concepts build a foundation for you to create a one-page messaging guide called the Brand Compass.

The five core concepts are:

Identifying Your Ideal Customer
Positioning: Make Your Competition Irrelevant
Productize Your Service
Create Processes To Scale
Establishing Your Why

After you have a solid grasp of these five concepts, you will complete the Brand Compass messaging guide.

You’ll use the messaging you craft in this course to create a marketing strategy that will inform your marketing plan. Creating an ideal customer profile, also known as a customer avatar, will help you reach customers through social media marketing, digital marketing, paid advertising, and converting customers through your website.

It is impossible to attract the perfect customer if you can’t get inside their head. Let me show you how to read the minds of your prospects, so you can turn strangers into paying customers.

This course is a precursor to SEO, social media marketing, copywriting, or email marketing.

Course Curriculum

Chapter 1: Introduction to the Brand Compass Course

Lecture 1: Welcome to the Brand Compass Course

Lecture 2: Final output from this course: Brand Compass Overview

Lecture 3: Sarah Design Case Study

Chapter 2: Identifying Your Ideal Customer

Lecture 1: Customer Profile Overview

Lecture 2: Interviewing Customers

Lecture 3: Sarah Designs Customer Profile Example

Chapter 3: Positioning: Make Your Competition Irrelevant

Lecture 1: Positioning overview

Lecture 2: Position Worksheet

Lecture 3: Sarah Designs Position Worksheet Example

Chapter 4: Productize Your Service

Lecture 1: Product Overview

Lecture 2: Product Worksheet

Lecture 3: Sarah Designs Product Example

Chapter 5: Create Processes To Scale

Lecture 1: Process Overview

Lecture 2: Process Worksheet

Lecture 3: Sarah Designs Process Example

Chapter 6: Establishing Your Why

Lecture 1: Why Statement Overview

Lecture 2: Why Statement Worksheet

Lecture 3: Sarah Designs Why Statement Example

Chapter 7: Your One Page Messaging Guide: The Brand Compass

Lecture 1: Filling Out The Brand Compass

Lecture 2: Sarah Designs Brand Compass Example

Chapter 8: How to Use The Brand Compass

Lecture 1: Using the Brand Compass Pt. 1

Lecture 2: Using the Brand Compass Pt. 2

Chapter 9: You Did It!

Lecture 1: Congratulations!

Instructors

Joseph Lewin
Marketing Consultant

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4 stars: 1 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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