Create Compelling Content for Customer Experiences that Sell

Create Compelling Content for Customer Experiences that Sell, available at $39.99, has an average rating of 4.3, with 27 lectures, based on 14 reviews, and has 46 subscribers.

You will learn about Apply a 4 phase, practical approach based on Experience Design thinking to the content used in your customer engagements. Repeat and scale the process, using the provided tools, as needed within your business. Use digital and physical elements to enable a cohesive design for your customer facing presentations. Understand the role of emotions and how to apply it to the design of your customer engagement. Understand your customers, and how to use this knowledge so that you can deliver optimized and personalized experiences and increase genuine connections. Understand how to match customer use cases to pain points. Structure content effectively to inspire customer belief and trust in your product or services. Ensure your customer content resonates through empathy. Craft your brand to enable positive experiences. Understand how to apply the science and psychology behind why the model works. Explain your products and services in a way that engages the customer. Use the activities within the course to apply the learnings to your own context immediately and to continue implementing the process easily afterwards. This course is ideal for individuals who are This course will be helpful for those that work with customers, or are in a customer orientated or customer facing role: or Leadership or Account Management or Product Pitching or Product Management or Marketing or Sales or Business Development or Customer Research or CX or Customer Service or Business Owners It is particularly useful for This course will be helpful for those that work with customers, or are in a customer orientated or customer facing role: or Leadership or Account Management or Product Pitching or Product Management or Marketing or Sales or Business Development or Customer Research or CX or Customer Service or Business Owners.

Enroll now: Create Compelling Content for Customer Experiences that Sell

Summary

Title: Create Compelling Content for Customer Experiences that Sell

Price: $39.99

Average Rating: 4.3

Number of Lectures: 27

Number of Published Lectures: 27

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Apply a 4 phase, practical approach based on Experience Design thinking to the content used in your customer engagements.
Repeat and scale the process, using the provided tools, as needed within your business.
Use digital and physical elements to enable a cohesive design for your customer facing presentations.
Understand the role of emotions and how to apply it to the design of your customer engagement.
Understand your customers, and how to use this knowledge so that you can deliver optimized and personalized experiences and increase genuine connections.
Understand how to match customer use cases to pain points.
Structure content effectively to inspire customer belief and trust in your product or services.
Ensure your customer content resonates through empathy.
Craft your brand to enable positive experiences.
Understand how to apply the science and psychology behind why the model works.
Explain your products and services in a way that engages the customer.
Use the activities within the course to apply the learnings to your own context immediately and to continue implementing the process easily afterwards.

Who Should Attend

This course will be helpful for those that work with customers, or are in a customer orientated or customer facing role:
Leadership
Account Management
Product Pitching
Product Management
Marketing
Sales
Business Development
Customer Research
CX
Customer Service
Business Owners

Target Audiences

This course will be helpful for those that work with customers, or are in a customer orientated or customer facing role:
Leadership
Account Management
Product Pitching
Product Management
Marketing
Sales
Business Development
Customer Research
CX
Customer Service
Business Owners

Today, unfortunately so many potential sales are lost or existing customers abandon their providers, simply because the first impression they have – be it content, a meeting, or a presentation etc. does not resonate with them or provide them with the experience they need. They simply do not feel connected to the product, service offering, brand, or people.

The traditional marketing mix has clearly changed. The linear approach has transformed into a web of multiple channels to be navigated from awareness through to purchase in a multitude of manners. The digital and physical worlds have collided and their interaction is very important in helping you to craft experiences that matter.

In customer-facing roles, acquiring the right information and understanding of your customer, and then utilizing this knowledge to connect with them on a personalized, experiential level, is core to success. The experience you provide them with is the key to competitive advantage and will ensure that your customers want to do business with you, continue doing business with you and that will refer you to others who will then do business with you.

Gaining a meaningful understanding of your customer includes not just knowing the needs and wants that they have communicated, but also understanding their unspoken desires, problems, use cases, working environments, behaviors, mental models, value compass and how to accurately respond to their needs.

Using this course, you will be equipped with the thought-process, knowledge, and mechanisms you will need to enable you to transform your message and construct your content in a way that will truly reach and engage your customers.

The principals are based in Experience Design thinking and use the understanding of emotions to connect your solution directly to your customers needs and pain points – leaving them wanting to use your products/services. The process provided is also easily scalable, to ensure that the knowledge gained can be applied practically to your role or organization.

Upon completion participants will have the comprehension and tools required to attract and retain their customers, by providing engaging and relatable content and experiences.

Every student that takes this course will receive a Certificate of Completion.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Who we are

Lecture 2: What is Customer Engagement

Lecture 3: Why Should you Care?

Lecture 4: What will we Cover in this Course

Lecture 5: Interesting Industry Data

Chapter 2: The Process

Lecture 1: Characters in the Course: Meet Monica and Joe

Lecture 2: Core Components

Lecture 3: Process Overview

Chapter 3: Formation

Lecture 1: Creating Customer Profiles

Lecture 2: Worksheet1: Customer Profile

Lecture 3: Creating Event Contextual Profiles

Lecture 4: Creating Presenter Profiles

Lecture 5: Worksheet 2: Presenter Profile

Lecture 6: Matching your Presentation Team

Lecture 7: Identifying Artifacts

Lecture 8: Worksheet 3: Artifacts

Chapter 4: Familiarization

Lecture 1: Formation Overview

Lecture 2: Setting the Stage

Lecture 3: Eliciting Emotion

Lecture 4: Worksheet 4: Familiarization

Chapter 5: Association

Lecture 1: Association Overview

Lecture 2: Worksheet 5: Demo Delighters

Lecture 3: Demonstrating Solving the Pain

Lecture 4: Worksheet 6: Association

Chapter 6: Completion

Lecture 1: Closing the Loop

Lecture 2: The Science of Why this Works

Lecture 3: Process Recap

Instructors

EffectUX :
Sarah Deane, James Mulkerin

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 2 votes
4 stars: 0 votes
5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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