Creating Strategic and Operational Marketing Plans
Creating Strategic and Operational Marketing Plans, available at $49.99, has an average rating of 3.9, with 63 lectures, based on 145 reviews, and has 7419 subscribers.
You will learn about 1. Understand various business orientations and the emerging of the Marketing Orientation 2. Define key Marketing concepts from credible academic and professional references 3. Explain the Marketing scope and its importance for any organization 4. Outline vital Ethical considerations when practicing marketing 5. Explain the Marketing Planning Process based on the APIC framework 6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans using the provided templates and the step-step guidelines 7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments 8. Reflect on best international marketing practices throgh many cases studies at different sectors 9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss 10. Design and generate Strategic Marketing Goals by applying SWOT and TOWS tools 11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool 12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy 13. Understand the concepts of Segmentation, Targeting, and Positions (STP) 14. Defining and managing the 7Ps of the Marketing Mix 15. Demonstrate the elements of the Corporate Identity Mix 16. Understand the Customer Journey while assessing various touchpoints 17. Developing Operational Marketing Plans based on SMART objectives This course is ideal for individuals who are Marketing Managers and Directors who want to create strategic and operational marketing plans. or People who are aiming to create a solid marketing foundation. or Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing. It is particularly useful for Marketing Managers and Directors who want to create strategic and operational marketing plans. or People who are aiming to create a solid marketing foundation. or Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.
Enroll now: Creating Strategic and Operational Marketing Plans
Summary
Title: Creating Strategic and Operational Marketing Plans
Price: $49.99
Average Rating: 3.9
Number of Lectures: 63
Number of Published Lectures: 63
Number of Curriculum Items: 63
Number of Published Curriculum Objects: 63
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- 1. Understand various business orientations and the emerging of the Marketing Orientation
- 2. Define key Marketing concepts from credible academic and professional references
- 3. Explain the Marketing scope and its importance for any organization
- 4. Outline vital Ethical considerations when practicing marketing
- 5. Explain the Marketing Planning Process based on the APIC framework
- 6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans using the provided templates and the step-step guidelines
- 7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
- 8. Reflect on best international marketing practices throgh many cases studies at different sectors
- 9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
- 10. Design and generate Strategic Marketing Goals by applying SWOT and TOWS tools
- 11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
- 12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
- 13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
- 14. Defining and managing the 7Ps of the Marketing Mix
- 15. Demonstrate the elements of the Corporate Identity Mix
- 16. Understand the Customer Journey while assessing various touchpoints
- 17. Developing Operational Marketing Plans based on SMART objectives
Who Should Attend
- Marketing Managers and Directors who want to create strategic and operational marketing plans.
- People who are aiming to create a solid marketing foundation.
- Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.
Target Audiences
- Marketing Managers and Directors who want to create strategic and operational marketing plans.
- People who are aiming to create a solid marketing foundation.
- Anyone who aims to create a solid marketing foundation or improve his/her carer path in marketing.
At the end of this course, you will be able to:
1. Understand various business orientations and the emerging of the Marketing Orientation
2. Define key Marketing concepts from credible academic and professional references
3. Explain the Marketing scope and its importance for any organization
4. Outline vital Ethical considerations when practicing marketing
5. Explain the Marketing Planning Process based on the APIC framework
6. Conduct comprehensive Workshops to generate the Strategic and Operational Marketing Plans for your company using the provided templates and the step-step guidelines
7. Analyze the market by a critical assessment of the Macro, Micro, and Task environments
8. Reflect on best international marketing practices through many cases studies at different sectors
9. Conduct Market Audit using analytical tools like PESTEL, 5 Forces, and Mickens’s 7Ss
10. Design and generate Strategic Marketing Goals by applying SOWT and TOWS tools
11. Recommending best Marketing Strategic Options through critical scoring assessment using the SAF tool
12. Use the Ansoff Matrix to identify the overall direction of the Marketing Strategy
13. Understand the concepts of Segmentation, Targeting, and Positions (STP)
14. Defining and managing the 7Ps of the Marketing Mix
15. Demonstrate the elements of the Corporate Identity Mix
16. Understand the Customer Journey while assessing various touchpoints
17. Developing Operational Marketing Plans based on SMART objectives
Course Curriculum
Lecture 1: Welcoming
Chapter 1: Introduction
Lecture 1: Course content
Lecture 2: About the tutor
Lecture 3: Important notes
Chapter 2: Business orientations
Lecture 1: Introduction to the different business Orientations
Lecture 2: The Production Orientations
Lecture 3: The Product Orientations
Lecture 4: The Selling Orientations
Lecture 5: The Marketing Orientations
Lecture 6: Session 2 Summary
Chapter 3: Introduction to marketing and marketing planning
Lecture 1: Introduction to Marketing
Lecture 2: The scope of Marketing, part A
Lecture 3: The scope of Marketing part B
Lecture 4: The importance of Marketing
Lecture 5: Marketing and Ethics
Lecture 6: The marketing planning process, the APIC framework
Chapter 4: Audit & Analysis, stage one in the marketing planning process
Lecture 1: Introduction to The Marketing Audit
Lecture 2: Macro Audit using PESTEL
Lecture 3: Micro Audit using the 5 Forces
Lecture 4: Internal Audit using the 7S (Part 1)
Lecture 5: Internal Audit using the 7S (Part 2)
Lecture 6: Internal Audit using the 7S (Part 3)
Lecture 7: Assessment using SWOT Part 1 (office background)
Lecture 8: Assessment using SWOT Part 2
Lecture 9: Final remarks on the market audit stage
Lecture 10: Nike case study workshop (part 1): considerations before conducting the worhshop
Lecture 11: Nike case study workshop (part 2A): Macro Audit with PESTEL
Lecture 12: Nike case study workshop (part 2B): Macro Audit using PESTEL
Lecture 13: Nike case study workshop (part 3):Micro Environment Audit, Porter 5 Forces Model
Lecture 14: Nike case study workshop (part 4): Task Environment Audit, 7 S’ Framework
Lecture 15: Nike case study workshop (part 5): SWOT analysis
Chapter 5: Session 5: Planning, stage two in the marketing planning process
Lecture 1: Setting strategic marketing goals using the TOWS tool
Lecture 2: Assessing Strategic options using SAF
Lecture 3: Using The Ansoff Matrix to Develop Marketing Strategy
Lecture 4: Creating value for targeted customers (part A)
Lecture 5: Creating value for targeted customers (part B)
Lecture 6: Creating value for targeted customers (part C)
Lecture 7: The marketing mix (empty room)
Lecture 8: The marketing mix, Product (part A)
Lecture 9: The marketing mix, Product (part B)
Lecture 10: The marketing mix, Place (part A)
Lecture 11: The marketing mix, Place (part B)
Lecture 12: The marketing mix, Promotion (part A)
Lecture 13: 44.The marketing mix, Price (part A)
Lecture 14: The marketing mix, Price (part B)
Lecture 15: The marketing mix, Process
Lecture 16: The marketing mix, People
Lecture 17: The marketing mix, Physical Evidence
Lecture 18: Final remarks on the 7Ps of the Market
Lecture 19: 7Ps in action Restaurants
Lecture 20: The fundamentals of building a corporate identity
Lecture 21: Last comments on about the planning st
Chapter 6: Implementation, stage three in the marketing planning process
Lecture 1: Marketing implementation
Lecture 2: The Marketing Operation Plan (part A)
Lecture 3: The Marketing Operation Plan (part B)
Lecture 4: The Marketing Operation Plan (part C)
Lecture 5: Understanding the customer's journey and touchpoints
Lecture 6: Case study on Customer's journey and touchpoints
Chapter 7: Control
Lecture 1: Definition of KPIs and performance dashboards (office background)
Lecture 2: Marketing KPIs
Chapter 8: New bonus lectures!
Lecture 1: Business Development
Lecture 2: Corporate Identity Mix
Chapter 9: Conclusion
Lecture 1: Thank You!
Instructors
-
Usama Adnan Ali Al Lawati
Marketing professional with strategic management experience
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 6 votes
- 3 stars: 18 votes
- 4 stars: 52 votes
- 5 stars: 69 votes
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