CRM: Customer Relationship Management

CRM: Customer Relationship Management, available at $44.99, has an average rating of 5, with 101 lectures, 8 quizzes, based on 3 reviews, and has 17 subscribers.

You will learn about Understand the significance of Customer Relationship Management (CRM) and its role in modern business environments. Identify and analyze the various stages of the Customer Life Cycle: Customer Acquisition, Customer Retention, and Customer Development. Explore the tools, techniques, and functionalities of CRM systems, including Marketing Automation, Salesforce Automation, and Service Automation. Develop proficiency in utilizing CRM tools to streamline processes, automate tasks, and optimize customer interactions. Assess the impact of CRM on business growth and profitability. This course is ideal for individuals who are Students who would like to learn the tools, techniques, and functionalities of Customer Relationship Management or Professionals aspiring to fortify their competencies for upcoming marketing, leadership, or CRM positions. It is particularly useful for Students who would like to learn the tools, techniques, and functionalities of Customer Relationship Management or Professionals aspiring to fortify their competencies for upcoming marketing, leadership, or CRM positions.

Enroll now: CRM: Customer Relationship Management

Summary

Title: CRM: Customer Relationship Management

Price: $44.99

Average Rating: 5

Number of Lectures: 101

Number of Quizzes: 8

Number of Published Lectures: 101

Number of Published Quizzes: 8

Number of Curriculum Items: 110

Number of Published Curriculum Objects: 110

Original Price: $54.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the significance of Customer Relationship Management (CRM) and its role in modern business environments.
Identify and analyze the various stages of the Customer Life Cycle: Customer Acquisition, Customer Retention, and Customer Development.
Explore the tools, techniques, and functionalities of CRM systems, including Marketing Automation, Salesforce Automation, and Service Automation.
Develop proficiency in utilizing CRM tools to streamline processes, automate tasks, and optimize customer interactions.
Assess the impact of CRM on business growth and profitability.

Who Should Attend

Students who would like to learn the tools, techniques, and functionalities of Customer Relationship Management
Professionals aspiring to fortify their competencies for upcoming marketing, leadership, or CRM positions.

Target Audiences

Students who would like to learn the tools, techniques, and functionalities of Customer Relationship Management
Professionals aspiring to fortify their competencies for upcoming marketing, leadership, or CRM positions.

The Customer Relationship Management (CRM)course provides a thorough understanding of managing customer relationships at each stage of the Customer Life Cycle: Customer Acquisition, Customer Retention, and Customer Development. Delve into the intricate functionalities of CRM, including Marketing Automation, Salesforce Automation, and Service Automation, as you discover how these tools can revolutionize your approach to customer interactions. You will master the art of utilizing CRM platforms to streamline processes, automate workflows, and deliver unparalleled customer experiences.

Throughout the course, participants will explore strategies and best practices for effectively acquiring new customers, nurturing existing relationships to enhance retention rates, and fostering the development of long-term customer loyalty. They will gain insights into leveraging CRM systems to streamline processes, automate tasks, and optimize customer interactions across various touchpoints.

By the end of the course, participants will emerge as proficient CRM practitioners equipped with the knowledge, skills, and confidence to navigate complex customer relationships with ease. Whether you’re a student or seasoned marketing professional seeking to refine your approach, a sales executive aiming to maximize revenue opportunities, or an aspiring entrepreneur looking to build a loyal customer base, this course offers a transformative learning experience that will propel your career and business forward in today’s competitive marketplace.

Course Curriculum

Chapter 1: Introduction to CRM

Lecture 1: What is CRM?

Lecture 2: Types of CRM

Lecture 3: Strategic goals of CRM

Lecture 4: Benefits from CRM

Chapter 2: Understanding Customer Journey for enhanced Relationship Management

Lecture 1: The customer journey

Chapter 3: Customer Lifecycle: Customer Acquisition

Lecture 1: What is customer Lifecycle? and what are the stages of Customer Lifecycle?

Lecture 2: Key Customer Acquistion Questions and Types of New Customers

Lecture 3: Sources of B2B and B2C Prospects

Lecture 4: Operational CRM tools and CRM Analytics that help customer acquisition

Chapter 4: Customer Lifecycle: Customer Retention and Development

Lecture 1: Generic goals of customer retention and development

Lecture 2: What is customer retention? and which customers to Retain?

Lecture 3: What are Strategies for retaining customers?

Lecture 4: What is customer delight? and How to Delite Customers?

Lecture 5: What is Customer engagement and How to Build Customer Engagement?

Lecture 6: Two main strategies for customer development

Lecture 7: CRM technologies used for customer Retention and Development

Chapter 5: CRM: Marketing Automation (MA)

Lecture 1: What is Marketing Automation?

Lecture 2: Benefits from Marketing Automation

Lecture 3: Functionalities offered by Marketing Automation Software

Lecture 4: Campaign Management

Lecture 5: Direct Mail Campaign Management

Lecture 6: E-Mail Campaign Management

Lecture 7: Event Based Marketing

Lecture 8: Trigger Marketing

Lecture 9: Marketing Optimization

Lecture 10: Tele Marketing

Lecture 11: Lead Generation

Lecture 12: Online Marketing

Lecture 13: Content Management

Lecture 14: Keywords Marketing

Lecture 15: Marketing Performance Management

Lecture 16: Search Engine Optimization

Lecture 17: Social Media Marketing

Lecture 18: Digital Analytics

Lecture 19: Integrated Marketing Management

Lecture 20: Marketing Performance Management

Lecture 21: Marketing Resource Management

Lecture 22: Loyalty Management

Lecture 23: Partner Management

Lecture 24: Market Segmentation

Lecture 25: Customer Segmentation and Selection

Lecture 26: Product Lifecycle Management

Lecture 27: Asset Management

Lecture 28: Document Management

Lecture 29: Marketing Analytics

Lecture 30: Data Mining

Lecture 31: Workflow Development

Chapter 6: CRM: Salesforce Automation (SFA)

Lecture 1: What is Salesforce Automation?

Lecture 2: Benefits of SFA and Benefits for SFA Stakeholders

Lecture 3: Functionalities offered by SFA Software

Lecture 4: Account Management

Lecture 5: Activity Management

Lecture 6: Contact Management

Lecture 7: Contract Management

Lecture 8: Document Management

Lecture 9: Event Management

Lecture 10: Incentive Management

Lecture 11: Lead Management

Lecture 12: Opportunity Management

Lecture 13: Order Management

Lecture 14: Pipeline Management

Lecture 15: Product Encyclopedia

Lecture 16: Product Configuration

Lecture 17: Product Visualization

Lecture 18: Proposal Generation

Lecture 19: Quotation Management

Lecture 20: Sales Forecasting

Lecture 21: Sales Management Reporting

Lecture 22: Territory Management

Lecture 23: Workflow Development

Lecture 24: When SFA will Enhance Performance?

Chapter 7: CRM: Service Automation (SA)

Lecture 1: What is Customer Service and What is Service Automation?

Lecture 2: Where is Service Automation Deployed?

Lecture 3: Benefits from Service Automation

Lecture 4: Functionalities offered by SA Software

Lecture 5: Activity Management

Lecture 6: Agent Management

Lecture 7: Case Assignment

Lecture 8: Case Management

Lecture 9: Contract Management

Lecture 10: Customer Communications Management

Lecture 11: Customer Self-Service

Lecture 12: Email Response Management Systems

Lecture 13: Escalation

Lecture 14: Inbound communications (or call) management

Instructors

Dr Yousaf Siddiqui
Instructor at Udemy who can empower U with Knowledge & Skill

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 3 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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