Customer Acquisition with Social Media Content Marketing

Course Curriculum

Chapter 1: Orientation Summit

Lecture 1: The big misconception of "self promotion"

Lecture 2: Terminologies of the course

Lecture 3: "How do I promote myself without being salesy, pushy or annoying?"

Lecture 4: "How do I get my promotions to be noticed online?"

Lecture 5: "How do I promote and present myself properly in front of potential clients?"

Lecture 6: "Where exactly do I promote myself?"

Lecture 7: "How do I start building credibility online?"

Lecture 8: A look at "bad" self promotions versus "good" self promotions

Lecture 9: Successful self promotion case study

Chapter 2: 5 FSP Framework for Effective Self Promotion

Lecture 1: The framework for authentically promoting yourself online

Lecture 2: Platform Trend – Gaining online self-promotion intelligence

Lecture 3: Platform Trend in context

Lecture 4: Common Desired Benefits – Identifying the carrot

Lecture 5: Common Desired Benefits in context

Lecture 6: Hidden Objections – Your customer's popular, unconscious objection

Lecture 7: Hidden Objections answered in context

Lecture 8: Pitchfork Tripwire – Platform promotion rules to watch out for

Lecture 9: Pitchfork Tripwire examples

Lecture 10: Alignment Magnet – How to direct your customers to your offer

Lecture 11: Alignment Magnet breakdown – Example 1

Lecture 12: Alignment Magnet breakdown – Example 2

Lecture 13: Alignment Magnet breakdown – Example 3

Chapter 3: Execution Summit

Lecture 1: Setting yourself up for self promotion success – Step-by-step

Lecture 2: Identifying the Platform Trend

Lecture 3: Platform Trend analysis

Lecture 4: Identifying Common Desired Benefits of customers

Lecture 5: Common Desired Benefits example

Lecture 6: Identify the Pitchfork Tripwire

Lecture 7: Pitchfork Tripwire example

Lecture 8: Bonding Jargon technique for quickly building alliances

Lecture 9: We and Us technique for quickly building alliances

Lecture 10: Crafting the Alignment Magnet step-by-step

Lecture 11: Improving your Alignment Magnet to handle Hidden Objections

Lecture 12: The 5 Minute Audit for avoiding Platform Tripwire

Lecture 13: Alignment Magnet dissection

Lecture 14: The "classy" way to deal with negativity

Lecture 15: Where to go from here

Chapter 4: The Vault

Lecture 1: What to do when your promotions fail?

Lecture 2: How to write non-spammy promotion headlines

Lecture 3: Quote-n-Flip technique for quickly building credibility online

Lecture 4: Easy method for linking on "no-promo" platforms

Lecture 5: How to repurpose your content to quickly expand your promotional reach

Lecture 6: How to use failure to win story to build establish trust